This presentation examines socially and environmentally responsible marketing, emphasizing the increasing consumer focus on sustainability and societal welfare. It explores key issues such as labor market concerns, employee rights, and workplace diversity within the context of socially responsible marketing. The presentation also delves into environmental marketing, highlighting strategies like reducing emissions, conserving natural resources, and promoting eco-friendly practices. It underscores how these approaches enhance brand reputation, customer loyalty, and overall business success. The presentation references key academic sources, including Andreasen (2012), Epstein (2018), Ottman (2017), Sarkis & Zhu (2018), and Mishra & Sharma (2014), to support its arguments and provide a comprehensive overview of contemporary marketing ethics and sustainable practices.
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