Business Plan Report: Indigenous Socio-Economic Values for MWW

This report presents a comprehensive business plan for Marra Worra Worra (MWW), an Aboriginal corporation, aiming to increase membership and strengthen its socio-economic impact within the Fitzroy River Valley in Western Australia. The report includes a detailed analysis of MWW's structure, market, and client requirements, alongside a PESTLE analysis to assess external factors. It explores strategic options, implementation plans, and financial implications, supported by primary and secondary research. The report emphasizes the importance of preserving Aboriginal culture and traditions while providing services such as employment, housing, and accountancy. The goal is to develop a strategic framework to attract new members and enhance the involvement of existing members, addressing challenges related to trust and perceptions of corporations. The report also includes SMART objectives and recommendations for risk mitigation and cost projections.

Indigenous Socio-Economic Values :
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EXECUTIVE SUMMARY
This report has been created to present a business plan for the client and recommendations and ideas for
increased the business and the resources of the company Marra Worra Worra (MWW) and to help
formulate a market strategy to encourage new people to join the same. The report consists of a detailed
analysis of Marra Worra Worra, its structure and its market to help it in charting out the best strategies
for achieving the goals. In addition to this, Pestle analysis has been conducted to get information about external
or macro factors that have an impact on Aboriginal corporations including Marra Worra Worra. Such macro
analysis is highly significant which in turn clearly indicates the extent to which varied factors have an impact on
the functioning of concerned corporation. In addition to this, it can be summarized from the overall evaluation
that by using modern marketing strategies firm can develop awareness among the people and thereby would
become able to increase the membership.
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TABLE OF CONTENTS
1.0 INTRODUCTION.....................................................................................................................4
2.0 BACKGROUND.......................................................................................................................4
3.0 CLIENT’S REQUIREMENTS..................................................................................................7
4.0 PURPOSE OF THE REPORT...................................................................................................8
5.0 SCOPE.......................................................................................................................................9
6.0 MACRO AND ENVIRONMENTAL ANALYSIS.................................................................11
6.1 SWOT ANALYSIS.............................................................................................................11
6.2 PESTLE ANALYSIS..........................................................................................................12
6.3 BUSINESS MODEL / VALUE...........................................................................................13
6.3.1 KEY PARTNERS.........................................................................................................13
6.3.2 KEY ACTIVITIES.......................................................................................................13
6.3.3 REVENUE STREAMS................................................................................................14
7.0 PROPOSITION / MARKET FEASIBILITY..........................................................................15
7.1 PRIMARY AND SECONDARY RESEARCH..................................................................15
7.2 KEY ISSUES / CHALLENGES.........................................................................................16
8.0 STRATEGIC PLAN OPTIONS..............................................................................................17
9.0 IMPLEMENTATION PLAN..................................................................................................18
9.1 RECOMMENDATIONS.....................................................................................................18
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9.2 RISK AND MITIGATION STRATEGY............................................................................19
10.0 COST IMPLICATIONS........................................................................................................20
10.1 PROJECTIONS.................................................................................................................20
11.0 CONCLUSION......................................................................................................................21
12.0 REFERENCES......................................................................................................................22
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1.0 INTRODUCTION
MarraWorraWorra is a community-based corporation comprising various Aboriginal communities
(MarraWorraWorra, 2017). The aim of the corporation is to strengthen the culture of the Aboriginal society and
support their community along with creating sustainable solutions for the aboriginal population living in the
Fitzroy River Valley in Western Australia by working with the Bunuba, Wangkatjungka, Nyikina, Walmajarri
and Gooniyandi group of tribes residing in the valley.
MarraWorraWorra was incorporated in 1981 and started receiving regular funding for its operations and staff
positions from the Department of Aboriginal Affairs in 1984 (Incorporation of Marra Worra Worra, 2017).
Since then, MarraWorraWorra has grown impressively and now consists of over 100 local people working
under it.
The corporation provides many benefits for its members who are Aboriginal people living Fitzroy River Valley.
The aim of these benefits is the social upliftment of the groups and adding them with and into the mainstream
societies and culture of Australia (Marra Worra Worra, 2017). To this end, the corporation has laid down its
objectives as –
1. To help in coordination of the activities of its members as long as the activities provide for the continuance
of the corporation’s objectives (Objectives of MarraWorraWorra, 2017)
2. To provide for the medical, accountancy and various other public services to the members;
3. To support and encourage the social advancement of the members in all possible ways;
4. To help in bringing about the self-supporting capability of the members by facilitating the development of
industries and economic projects;
5. To support the education, housing, work, health services and job training of the members;
6. To help and encourage the members in managing their activities on the lands they own;
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7. To help and encourage the members in preserving and renewing their traditional culture;
8. To help build friendship and trust between the members and people from other communities or societies;
9. To provide sincere relief in case of sickness, misfortune, suffering, helplessness, disability or distress;
10. To receive and spend the grants given by the state, Government of the Commonwealth or other sources.
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2.0 BACKGROUND
MarraWorraWorra Aboriginal Corporation has a reputation for encouraging and facilitating the social
upliftment of the section of Aboriginal tribes in the Western region of Australia. MWW was established in the
Fitzroy Valley region of Australia. The organisation operates by the collaboration of the five language groups
within the communities of Gooniyandi, Nyikina, Wangkatjungka, Bunuba and Walmajarri (Marra Worra Worra
Aboriginal Corporation, 2017). MWW provides a range of facilities and services to its member base of more
than 650 such as employment, housing, accountancy, superannuation and much more. The members are
enjoying various incentives and opportunities which in turn contribute in their growth and development. Article
reveals that the membership is open to any adult of the aboriginal community living around the Fitzroy Valley
or the surrounding area (Marra Worra Worra Aboriginal Corporation, 2017).
Further, it has been assessed that members accepted into the MarraWorraWorra community gain certain rights
and responsibilities as mentioned in the Rule Book published by the corporation (Marra Worra Worra—
Supporting the community, 2017). The membership criteria of MWW are very flexible and the services
provided to the members are great and diverse.
At present, the corporation aims to increase its membership. This report is being done to help the corporation in
achieving this goal by analysing the business, market and financial factor of MWW and chart out a strategy to
do so. The report has also detailed the benefits and services provided by MWW to its current members and will
be received by the new members. MarraWorraWorra has come a long way from its time of incorporation in
1981 when it relied mostly on funding from various sources along with bookkeeping for its day-to-day
operations.
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3.0 CLIENT’S REQUIREMENTS
The rationale behind carrying out the present study is to provide MarraWorraWorra with the suitable strategic
framework that helps them in enhancing the membership. There are many challenges faced by the client in
achieving this purpose. One of the major challenges is to convince the target members about the objectives and
benefits of joining MarraWorraWorra. As stated by Sneath (2013, p. 143), it is very difficult to gain the trust of
people who belong from Aboriginal group. People usually associate a corporation as something which exists
only to make a profit by misleading and exploiting common folks. This notion has to be changed first by
convincing the people about the motives of the corporation.
It combined with many other challenges act as a roadblock in achieving the target by the MWW and the client.
The client therefore requires a detailed and direct strategy to convince new members to join MWW membership
by conducting a detailed study and analysis of the corporation. A market strategy is also needed to be
formulated to make the approach somewhat easier and smooth. The report also lists out the benefits and services
received by the current members of the MarraWorraWorra Corporation which in turn helps in identifying the
gap and thereby assist in suggesting suitable strategies.
A financial study is also needed to be done to analyse the implications of the increase in membership to the
financial situation of the MWW. Economics play a significant part in the functioning of any corporation, so the
financial factor comes to play in the making of any decision within the organization (Lusardi and Mitchell,
2014, p. 5-44).
So, to sum up, the client needs the strategy to improve the membership of the MarraWorraWorra Aboriginal
Corporation supported by a detailed analysis of all the aspects, factors and implications of the decision.
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4.0 PURPOSE OF THE REPORT
The report has been prepared to help the team of MarraWorraWorra to convince and encourage the people of
the Aboriginal population in and around the Fitzroy Valley. Moreover, The main purposes behind conducting
the present study are to analyze or evaluate the business, market trend and financial aspects of
MarraWorraWorra. This in turn helps in developing strategic framework that enhances membership in the
corporation. The report also helps to recommend the best ways or strategies to approach the target members.
For this, the report has various studies and analysis included in it regarding the MWW Corporation.
According to Green and Haines (2015, p. 78), making a community bigger doesn’t make it a better one. There is
plenty of evidence which suggests that making a community more significant decreases the level of
participation by its members (Talò, Mannarini&Rochira, 2014, p. 1-28). It is, therefore, necessary to maintain
the interest level of all the members of the community. This report aims to achieve this too by going through the
current situations of the existing members of the MWW community. The report aims to strengthen the
involvement of all the members of the organization.
The MWW Corporation among other things provides some benefits to the members to help them keep their
culture and traditions alive in this fast changing and evolving world. According to Hallam (2014, p. 67-121), it
is necessary for the traditional communities of the Aboriginal society of Australia to preserve their age-old
traditions and customs so that the younger generation of the tribes always has a connection with their roots. The
connection with one’s roots and traditions keeps alive the connection within the native traditional tribes and
communities which have existed for a long time (Thorburn, 2013, p. 98).
The report aims to achieve all of the objectives mentioned above of attracting new members approximately 50-
80 for the corporation along with strengthening the participation and involvement of the existing member base
in the organization.
SMART objectives of MarraWorraWorra are enumerated below:
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Specific Increasing membership of Aboriginal people within MarraWorraWorra.
Measurable By comparing the level of new members with the predetermined aspects firm can easily assess
the deviations. Hence, by undertaking benchmarking technique business unit would become
able to measure the performance level.
Achievable MarraWorraWorra can attain the set objectives through developing awareness among the
Aboriginal people about the initiatives undertaken by it. Hence, company can aware Aboriginal
people by placing advertisement on social sites and thereby become able to enhance
membership.
Realistic Objective in relation to increasing membership is realistic in nature. Moreover, Aboriginal
people are seeking for the companies who act for their development. In this regard, by
highlighting the initiatives undertaken by them MarraWorraWorra would become able to attract
more people and enhance the level of membership.
Time bound Business unit will increase membership within the period of 3-4 months.
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5.0 SCOPE
The foremost objective of community is to help each other grow and advance in our life. The main intention of
starting MarraWorraWorra Aboriginal Corporation was the social upliftment and development of the various
aboriginal tribes living in and around the Fitzroy Valley. MWW, in fact, started by evolvement of some
members of the five language communities of the valley after being from their surrounding cattle stations due to
the Pastoral Award in 1969.
And even after all these years, the primary focus of MWW has remained fixed to uplift the Aboriginal people
living in the Fitzroy Valley. As per Hill, Jones & Schilling (2014, p. 213), many incentives, benefits and
services are provided by MWW to its members to achieve this objective the corporation. So, a membership of
MWW will help the community in significant ways.
Current study and its outcome will provide MarraWorraWorra with the input for decision making.
Moreover, increasing membership is one of the main motives of firm on which it is highly focused. Thus, by
getting information about market and other trends business unit would become able to come up with the sound
strategies and policy framework. By considering such aspect, it can be said that outcome of research will
provide high level of assistance to MarraWorraWorra in increasing the level of membership to a great extent.
In addition to this, current plan will also furnish information about the extent to which company is financially
capable and funds it need to generate from varied sources. Thus, with the help of current research outcomes
MarraWorraWorra would become able to analyze the financial aspects and concerns in a prominent way.
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6.0 MACRO AND ENVIRONMENTAL ANALYSIS
6.1 PESTLE ANALYSIS
As per Makos (2015, p. 18), PESTLE analysis helps a company or organization to formulate market strategies
(Ho, 2014, p. 6478-6492). Pestle furnishes information about the external environmental factors that are beyond
the control of company. Hence, by evaluating all such factors firm would become able to develop highly
strategic and competent policy framework.
 Political factors: From macro environmental analysis, it has been identified that increased governmental
intervention imposes issue in front of Aboriginal corporations. In addition to this, unstable political
fluctuations and changes take place in the legislative as well as policies also have influence on the
functioning on the functioning of Corporation work for Aboriginal people.
 Economic factors: From assessment, it has been found that there is significant incline in the labor force
in Fitzroy region as compared to the prior times. This aspect shows that economic status of Aboriginals
improved significantly.
 Social factors: Now, Aboriginals corporations are placing high level of emphasis on providing such
people with the employment opportunities which in turn aid in their living standard.
 Technological factors: In the present times, use of social media is increased significantly in comparison
to the former times. Hence, by using modern platforms such as Facebook, Twitter and Instagram
MarraWorraWorra can contact to the large number of Aboriginals and thereby would become to attain
predetermined goals.
 Legal factors: Government authority has introduced some laws and legislation pertaining to equality,
rights and responsibilities of members with which aboriginal corporations such as MarraWorraWorra
needs to comply.
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