Business Plan Report: Indigenous Socio-Economic Values for MWW

This report presents a comprehensive business plan for Marra Worra Worra (MWW), an Aboriginal corporation, aiming to increase membership and strengthen its socio-economic impact within the Fitzroy River Valley in Western Australia. The report includes a detailed analysis of MWW's structure, market, and client requirements, alongside a PESTLE analysis to assess external factors. It explores strategic options, implementation plans, and financial implications, supported by primary and secondary research. The report emphasizes the importance of preserving Aboriginal culture and traditions while providing services such as employment, housing, and accountancy. The goal is to develop a strategic framework to attract new members and enhance the involvement of existing members, addressing challenges related to trust and perceptions of corporations. The report also includes SMART objectives and recommendations for risk mitigation and cost projections.

Indigenous Socio-Economic Values :
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EXECUTIVE SUMMARY
This report has been created to present a business plan for the client and recommendations and ideas for
increased the business and the resources of the company Marra Worra Worra (MWW) and to help
formulate a market strategy to encourage new people to join the same. The report consists of a detailed
analysis of Marra Worra Worra, its structure and its market to help it in charting out the best strategies
for achieving the goals. In addition to this, Pestle analysis has been conducted to get information about external
or macro factors that have an impact on Aboriginal corporations including Marra Worra Worra. Such macro
analysis is highly significant which in turn clearly indicates the extent to which varied factors have an impact on
the functioning of concerned corporation. In addition to this, it can be summarized from the overall evaluation
that by using modern marketing strategies firm can develop awareness among the people and thereby would
become able to increase the membership.
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TABLE OF CONTENTS
1.0 INTRODUCTION.....................................................................................................................4
2.0 BACKGROUND.......................................................................................................................4
3.0 CLIENT’S REQUIREMENTS..................................................................................................7
4.0 PURPOSE OF THE REPORT...................................................................................................8
5.0 SCOPE.......................................................................................................................................9
6.0 MACRO AND ENVIRONMENTAL ANALYSIS.................................................................11
6.1 SWOT ANALYSIS.............................................................................................................11
6.2 PESTLE ANALYSIS..........................................................................................................12
6.3 BUSINESS MODEL / VALUE...........................................................................................13
6.3.1 KEY PARTNERS.........................................................................................................13
6.3.2 KEY ACTIVITIES.......................................................................................................13
6.3.3 REVENUE STREAMS................................................................................................14
7.0 PROPOSITION / MARKET FEASIBILITY..........................................................................15
7.1 PRIMARY AND SECONDARY RESEARCH..................................................................15
7.2 KEY ISSUES / CHALLENGES.........................................................................................16
8.0 STRATEGIC PLAN OPTIONS..............................................................................................17
9.0 IMPLEMENTATION PLAN..................................................................................................18
9.1 RECOMMENDATIONS.....................................................................................................18
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9.2 RISK AND MITIGATION STRATEGY............................................................................19
10.0 COST IMPLICATIONS........................................................................................................20
10.1 PROJECTIONS.................................................................................................................20
11.0 CONCLUSION......................................................................................................................21
12.0 REFERENCES......................................................................................................................22
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1.0 INTRODUCTION
MarraWorraWorra is a community-based corporation comprising various Aboriginal communities
(MarraWorraWorra, 2017). The aim of the corporation is to strengthen the culture of the Aboriginal society and
support their community along with creating sustainable solutions for the aboriginal population living in the
Fitzroy River Valley in Western Australia by working with the Bunuba, Wangkatjungka, Nyikina, Walmajarri
and Gooniyandi group of tribes residing in the valley.
MarraWorraWorra was incorporated in 1981 and started receiving regular funding for its operations and staff
positions from the Department of Aboriginal Affairs in 1984 (Incorporation of Marra Worra Worra, 2017).
Since then, MarraWorraWorra has grown impressively and now consists of over 100 local people working
under it.
The corporation provides many benefits for its members who are Aboriginal people living Fitzroy River Valley.
The aim of these benefits is the social upliftment of the groups and adding them with and into the mainstream
societies and culture of Australia (Marra Worra Worra, 2017). To this end, the corporation has laid down its
objectives as –
1. To help in coordination of the activities of its members as long as the activities provide for the continuance
of the corporation’s objectives (Objectives of MarraWorraWorra, 2017)
2. To provide for the medical, accountancy and various other public services to the members;
3. To support and encourage the social advancement of the members in all possible ways;
4. To help in bringing about the self-supporting capability of the members by facilitating the development of
industries and economic projects;
5. To support the education, housing, work, health services and job training of the members;
6. To help and encourage the members in managing their activities on the lands they own;
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7. To help and encourage the members in preserving and renewing their traditional culture;
8. To help build friendship and trust between the members and people from other communities or societies;
9. To provide sincere relief in case of sickness, misfortune, suffering, helplessness, disability or distress;
10. To receive and spend the grants given by the state, Government of the Commonwealth or other sources.
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2.0 BACKGROUND
MarraWorraWorra Aboriginal Corporation has a reputation for encouraging and facilitating the social
upliftment of the section of Aboriginal tribes in the Western region of Australia. MWW was established in the
Fitzroy Valley region of Australia. The organisation operates by the collaboration of the five language groups
within the communities of Gooniyandi, Nyikina, Wangkatjungka, Bunuba and Walmajarri (Marra Worra Worra
Aboriginal Corporation, 2017). MWW provides a range of facilities and services to its member base of more
than 650 such as employment, housing, accountancy, superannuation and much more. The members are
enjoying various incentives and opportunities which in turn contribute in their growth and development. Article
reveals that the membership is open to any adult of the aboriginal community living around the Fitzroy Valley
or the surrounding area (Marra Worra Worra Aboriginal Corporation, 2017).
Further, it has been assessed that members accepted into the MarraWorraWorra community gain certain rights
and responsibilities as mentioned in the Rule Book published by the corporation (Marra Worra Worra—
Supporting the community, 2017). The membership criteria of MWW are very flexible and the services
provided to the members are great and diverse.
At present, the corporation aims to increase its membership. This report is being done to help the corporation in
achieving this goal by analysing the business, market and financial factor of MWW and chart out a strategy to
do so. The report has also detailed the benefits and services provided by MWW to its current members and will
be received by the new members. MarraWorraWorra has come a long way from its time of incorporation in
1981 when it relied mostly on funding from various sources along with bookkeeping for its day-to-day
operations.
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3.0 CLIENT’S REQUIREMENTS
The rationale behind carrying out the present study is to provide MarraWorraWorra with the suitable strategic
framework that helps them in enhancing the membership. There are many challenges faced by the client in
achieving this purpose. One of the major challenges is to convince the target members about the objectives and
benefits of joining MarraWorraWorra. As stated by Sneath (2013, p. 143), it is very difficult to gain the trust of
people who belong from Aboriginal group. People usually associate a corporation as something which exists
only to make a profit by misleading and exploiting common folks. This notion has to be changed first by
convincing the people about the motives of the corporation.
It combined with many other challenges act as a roadblock in achieving the target by the MWW and the client.
The client therefore requires a detailed and direct strategy to convince new members to join MWW membership
by conducting a detailed study and analysis of the corporation. A market strategy is also needed to be
formulated to make the approach somewhat easier and smooth. The report also lists out the benefits and services
received by the current members of the MarraWorraWorra Corporation which in turn helps in identifying the
gap and thereby assist in suggesting suitable strategies.
A financial study is also needed to be done to analyse the implications of the increase in membership to the
financial situation of the MWW. Economics play a significant part in the functioning of any corporation, so the
financial factor comes to play in the making of any decision within the organization (Lusardi and Mitchell,
2014, p. 5-44).
So, to sum up, the client needs the strategy to improve the membership of the MarraWorraWorra Aboriginal
Corporation supported by a detailed analysis of all the aspects, factors and implications of the decision.
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4.0 PURPOSE OF THE REPORT
The report has been prepared to help the team of MarraWorraWorra to convince and encourage the people of
the Aboriginal population in and around the Fitzroy Valley. Moreover, The main purposes behind conducting
the present study are to analyze or evaluate the business, market trend and financial aspects of
MarraWorraWorra. This in turn helps in developing strategic framework that enhances membership in the
corporation. The report also helps to recommend the best ways or strategies to approach the target members.
For this, the report has various studies and analysis included in it regarding the MWW Corporation.
According to Green and Haines (2015, p. 78), making a community bigger doesn’t make it a better one. There is
plenty of evidence which suggests that making a community more significant decreases the level of
participation by its members (Talò, Mannarini&Rochira, 2014, p. 1-28). It is, therefore, necessary to maintain
the interest level of all the members of the community. This report aims to achieve this too by going through the
current situations of the existing members of the MWW community. The report aims to strengthen the
involvement of all the members of the organization.
The MWW Corporation among other things provides some benefits to the members to help them keep their
culture and traditions alive in this fast changing and evolving world. According to Hallam (2014, p. 67-121), it
is necessary for the traditional communities of the Aboriginal society of Australia to preserve their age-old
traditions and customs so that the younger generation of the tribes always has a connection with their roots. The
connection with one’s roots and traditions keeps alive the connection within the native traditional tribes and
communities which have existed for a long time (Thorburn, 2013, p. 98).
The report aims to achieve all of the objectives mentioned above of attracting new members approximately 50-
80 for the corporation along with strengthening the participation and involvement of the existing member base
in the organization.
SMART objectives of MarraWorraWorra are enumerated below:
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Specific Increasing membership of Aboriginal people within MarraWorraWorra.
Measurable By comparing the level of new members with the predetermined aspects firm can easily assess
the deviations. Hence, by undertaking benchmarking technique business unit would become
able to measure the performance level.
Achievable MarraWorraWorra can attain the set objectives through developing awareness among the
Aboriginal people about the initiatives undertaken by it. Hence, company can aware Aboriginal
people by placing advertisement on social sites and thereby become able to enhance
membership.
Realistic Objective in relation to increasing membership is realistic in nature. Moreover, Aboriginal
people are seeking for the companies who act for their development. In this regard, by
highlighting the initiatives undertaken by them MarraWorraWorra would become able to attract
more people and enhance the level of membership.
Time bound Business unit will increase membership within the period of 3-4 months.
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5.0 SCOPE
The foremost objective of community is to help each other grow and advance in our life. The main intention of
starting MarraWorraWorra Aboriginal Corporation was the social upliftment and development of the various
aboriginal tribes living in and around the Fitzroy Valley. MWW, in fact, started by evolvement of some
members of the five language communities of the valley after being from their surrounding cattle stations due to
the Pastoral Award in 1969.
And even after all these years, the primary focus of MWW has remained fixed to uplift the Aboriginal people
living in the Fitzroy Valley. As per Hill, Jones & Schilling (2014, p. 213), many incentives, benefits and
services are provided by MWW to its members to achieve this objective the corporation. So, a membership of
MWW will help the community in significant ways.
Current study and its outcome will provide MarraWorraWorra with the input for decision making.
Moreover, increasing membership is one of the main motives of firm on which it is highly focused. Thus, by
getting information about market and other trends business unit would become able to come up with the sound
strategies and policy framework. By considering such aspect, it can be said that outcome of research will
provide high level of assistance to MarraWorraWorra in increasing the level of membership to a great extent.
In addition to this, current plan will also furnish information about the extent to which company is financially
capable and funds it need to generate from varied sources. Thus, with the help of current research outcomes
MarraWorraWorra would become able to analyze the financial aspects and concerns in a prominent way.
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6.0 MACRO AND ENVIRONMENTAL ANALYSIS
6.1 PESTLE ANALYSIS
As per Makos (2015, p. 18), PESTLE analysis helps a company or organization to formulate market strategies
(Ho, 2014, p. 6478-6492). Pestle furnishes information about the external environmental factors that are beyond
the control of company. Hence, by evaluating all such factors firm would become able to develop highly
strategic and competent policy framework.
 Political factors: From macro environmental analysis, it has been identified that increased governmental
intervention imposes issue in front of Aboriginal corporations. In addition to this, unstable political
fluctuations and changes take place in the legislative as well as policies also have influence on the
functioning on the functioning of Corporation work for Aboriginal people.
 Economic factors: From assessment, it has been found that there is significant incline in the labor force
in Fitzroy region as compared to the prior times. This aspect shows that economic status of Aboriginals
improved significantly.
 Social factors: Now, Aboriginals corporations are placing high level of emphasis on providing such
people with the employment opportunities which in turn aid in their living standard.
 Technological factors: In the present times, use of social media is increased significantly in comparison
to the former times. Hence, by using modern platforms such as Facebook, Twitter and Instagram
MarraWorraWorra can contact to the large number of Aboriginals and thereby would become to attain
predetermined goals.
 Legal factors: Government authority has introduced some laws and legislation pertaining to equality,
rights and responsibilities of members with which aboriginal corporations such as MarraWorraWorra
needs to comply.
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 Environmental factors: In the recent times, concern of individuals towards the environmental aspects is
increased significantly. In this regard, it is highly required for the Aboriginal corporations to perform
activities in an eco-friendly manner which in turn contributes in the sustainable environment.
6.3 BUSINESS MODEL / VALUE
From secondary data investigation it has been assessed that business model of MarraWorraWorra is community
centric. The primary aim of the corporation is to use its resources for the advancement and betterment of the
aboriginal people’s living standards and social and financial conditions (Marra Worra Worra Aboriginal
Corporation, 2017).
A brief aspect of MarraWorraWorra Aboriginal Corporation’s business model is provided below:
6.3.1 KEY PARTNERS
1. The Swinburne University of Technology – the university has been continuously collaborating with
MWW to share their culture and teach the aboriginal society about governance and business support
2. Dr. Rowan Bedggood along with her team has been hired by the MWW board in 2013 to assist them with
the development of the corporation (MarraWorraWorra, 2017). The major assistance provided by the team
was:
(i) Providing the training for governance to the Board of Directors.
(ii) Preparing a strategic plan for the growth of the organization by working with the board and senior
managers of MWW.
(iii) Many other leadership and managerial training.
(iv)The university also provided training for business support and governance.
3. The University of Melbourne – to chart out their latest Community Development Program model
4. Partnership with other aboriginal communities for various facilities and services like social media
connection, handicraft market reach etc. and learning online marketing. By doing this, firm would become
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able to make contribution in the growth and development of Aboriginals (Talò, Mannarini, & Rochira,
2014, pp-1-28).
6.3.2 KEY ACTIVITIES
The key activities of MarraWorraWorra Aboriginal Corporation are –
1. Providing services and benefits to the local aboriginal population of Fitzroy valley
2. Providing various services to its members including community development, housing and medical services
and employment.
6.3.3 REVENUE STREAMS
MWW generates revenue from many sources. It has stakes in some other companies in Australia as well.
MWW receives funds from various government and non-government sources due to its incorporation as a
corporation run by aboriginal community to benefit the members of the aboriginal community.
The company also generates revenue by book-keeping, contributions from member communities and various
aids, subsidies and government grants. The corporation also generates a small part of its revenue by selling the
hand produced items by its members.
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7.0 PROPOSITION / MARKET FEASIBILITY
7.1 SECONDARY RESEARCH
According to Kimberley Development Commission report, around 50% of the Aboriginal population of
Kimberley fell within the age group of 0 – 24 years and the unemployment rate in the region was 6.5%. The
unemployment rate is higher than any other region in Western Australia (Junankar& Kapuscinski, 2013, p.
358).
Those counted as employed in the region are mostly engaged in farming, cattle stations, tourism or mining. The
income of the population in this region is far below the national average of Australia (Allbrook, 2016).
According to Carey et al.(2017, p. 261-267), a large number of people living in the area cannot afford some
basic services like medical treatment, schooling, accounting, housing etc. The seasonal flooding of the area
sometimes make it inaccessible in normal conditions cutting the lifeline of the population around the Fitzroy
river area and people dependent on it (Jacob, L. and McConney, 2015, p. 94-115). MWW’s membership can
therefore benefit the population settled in this valley greatly granting them access to the basic services and
facilities.
As per Fitzpatrick and et.al., (2015) the population in the valley has been forced to live in unprivileged
conditions for hundreds of years and have faced discrimination from the mainstream population and society of
the country. Many of them have lost any hope for a good future and the rest are losing it fast. This has led to
increase in violence, crime, conflicts, alcohol consumption and even suicide in the region. People are in dire
need of basic services, facilities, education, housing and reduction in discrimination from the other privileged
societies (Fitzpatrick and et.al., 2017).
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The membership of MarraWorraWorra can thus prove to be a revolution for them and their way of living
connecting them to other society and sector of Australia. It can also lead to a better future for the population and
their social upliftment.
7.2 KEY ISSUES / CHALLENGES
According to Mavromaras, Sloane & Wei (2015, p. 2413-2429), the condition of the aboriginal population is
chaotic and substandard in the region. Further, it has been identified that people belonging from Aboriginals
face discrimination from many departments and sectors of the government (Rose-Ackerman &Palifka, 2016, p.
90-121). Hence, to reduce the level of discriminatory practices and provide aboriginal people with the high level
of protection several initiatives have been undertaken by MarraWorraWorra.
One of the basic issues for MarraWorraWorra is the availability of funds. Providing services and facilities to
around 1000 or more people around the year will require a substantial amount of money and assets; both
volatile and involatile. Another major issue is the seasonal obstruction to the accessibility in the valley due to
rains and floods. As opined by Ridani et al. (2015, p. 111-140), despite a formal ban on the consumption of
alcohol in the region, alcohol drinking is still prevalent in the local population especially youth increasing their
tendencies to crime, depression and suicide. Convincing the people to join the corporation membership amidst
the alcohol consumption is going to be a major hurdle for MWW.
Another hurdle that can be faced by the organization is the lack of interest of the population in joining with it.
As mentioned, there can be many reasons for it; lack of trust, lack of interest, alcohol consumption, lack of
goals set for future, unresolved loss or trauma and inter-conflict within some sections of the population.
According to Wilson (2016, p. 76), many people in the Fitzroy Valley have lost hope for a better future, thus
losing any interest in striving for it due to being forced to remain in unprivileged condition for hundreds of
years. Convincing the people to overcome this mentality supposed to be an uphill task for the corporation.
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8.0 STRATEGIC PLAN OPTIONS
In order to attain success in the dynamic business arena, it is highly required for MarraWorraWorra Aboriginal
Corporation to undertake strategic plans or options. A study of the target population has also been conducted to
study the financial situation, employment, demographic and psychology of Aboriginal population around the
Fitzroy valley region (Davies & Hughes, 2014, p. 92).
Although the corporation is expected to face some hurdles and obstacles in achieving their goal of increase in
membership, it can succeed if a certain procedure based approach to the target population is taken to convince
them in joining MWW.
Based on the analyses of the report, following strategies have been found as best to approach the new members
–
1. MarraWorraWorra should ask its current members to approach the new members. Each member can be
given a target number of members to recruit and some extra bonus, incentive in the monetary terms and
appraisal such as promotion etc. should be promised to the members if they meet the target. Involvement of
current members will make the approach personal as the members can use personal examples to convince
the new members in joining the corporation.
2. A festival celebrating the life, history and traditions of the native population can be held by MWW in the
region regularly where the new members can be approached directly by teaching them about the benefits,
services and personal examples and experiences of the corporation and its members.
3. Local artists and handicraft makers can be attracted by promising them to connect them with internet and
social media. This in turn will help them boost their earning and connect with buyers beyond the local
population. The rationale behind this, social media has widen reach which in turn offers opportunity to the
handicraft makers to build as well as maintain relationship with more people over the geographical
boundaries.
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9.0 IMPLEMENTATION PLAN
9.1 RECOMMENDATIONS
Some strategies can be adopted by the MWW Corporation to approach and connect new section of the
Aboriginals population of Fitzroy valley to their membership. However, charting out strategies alone is not
enough for achieving the purpose. The plan has to be implemented in an organized and well-approached
manner. An informal or chaotic approach can lead to an opposite of what the corporation plans to achieve. To
carry out the strategies and plans to improve the membership based on the study and findings of the report on
both the corporation and the population targeted by it, the following recommendations can be made for the
company to implement their plans charted above.
1. One of the first tasks is to identify the folks fit for or meeting the criteria of MWW membership. This will
help them to clearly identify the number of person and their location that needs to be approached.
2. It is recommended to MarraWorraWorra to lay high level of emphasis on using modern marketing
strategies. On the basis of such aspect, firm should make focus on placing advertisements on social
networking sites such as Twitter, Facebook, Instagram etc. This in turn widens the reach of business unit
and thereby helps in increasing the members within MarraWorraWorra.
3. Advertisements in the form of posters and leaflets can be put up and distributed in the locality of the
targeted members providing a small profile of the company along with a list of the benefits and services
offered to the members such as employment, training and development etc.
4. To convince the local handicraft workers and artists for joining, the examples of current members can be
displayed where their lives before and after joining MWW can be shown. Hence, by presenting the
examples of school programs etc. For example: Board has also approved the investment plan of $2 million
and thereby provided indigenous business with high support. The company can also give a live
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demonstration of the benefits received by the current sections of handicrafts makers and artists after joining
online platforms and portals through MarraWorraWorra initiative.
5. Small festivals celebrating the history and culture of the native population can be organized where planned
and organized direct approach can be made to the people in the middle of celebrations. People are more
likely to listen and understand someone when they are in a happier state of mind or in celebration mood.
6. The festival can also act as a platform for the local artists to set up stalls and sell their products making them
realize their potential along with the potential of joining a larger platform.
7. Along with this, by establishing volunteer programme MarraWorraWorra can also develop awareness
among the people who fall into the category of indigenous and aboriginals.
8. In addition to this, by establishing training programs company would become able to develop people who
are seeking for job opportunities.
9.2 RISK AND MITIGATION STRATEGY
There are some potential risks involved with the operation to recruit new members into MarraWorraWorra.
Some of the major risks involved in this initiative and its processes are –
1. Overcrowding in the membership of the corporation may result into increase in the number of people in the
decision- making process can lead to chaos in the process. Moreover, members of the firm has right to
attend annual general meeting once in a year and present their views as well as suggestions. Hence, high
level of inferences of the members in decision making aspect imposes risk in front of MarraWorraWorra.
Moreover, decision making rights closely influence the freedom of Aboriginal corporations including
MarraWorraWorra. Every person involved may try to push its own proposition or agenda through which can
lead to distrust and conflict within the organization. This can be tackled by clearly defining the
responsibility and section for each member in the organization (Norris-Tirrell & Clay, 2016, p. 98).
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2. The improvement in membership possesses a risk of increased pressure on the resources of the corporation
making it liable to economic uncertainty, failure in achieving its objectives and risk of its dissolution. This
can be avoided by conducting a study on the financial implications of increase in membership and inducting
the members into the corporation in stages rather than inducting many of them at once. As per Peteraf,
Gamble & Thompson Jr (2014, p. 234), hiring an accountant is the best option in this case. The rationale
behind this, accountant provides deeper insight to the firm about financial aspects. In this, by considering
such aspect or framework manager MarraWorraWorra would become able to develop highly competent
policies. In this regard, through preparing specific job description and specification MarraWorraWorra
would become able to hire suitable person for the specific position. With the help of such documents firm
would be in position to appoint appropriate candidate within 1 month duration.
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10.0 COST IMPLICATIONS
10.1 PROJECTIONS
The total income of the corporation is around $22.8 million. Total assets owned by the corporation after
deducing the liabilities are worth $57.3 million which all goes to the members’ fund of the organization
(Healthinfonet.ecu.edu.au. 2017). The total expenses of the corporation in the year of 2014 and 2015 accounted
for $522560 & $4787193 respectively. These expenses are around $1.5 million less than the expenses in the
year 2015.
By doing assessment, it has been identified that in the year of 2015 expenses of insurance, staff training,
premises cost and other expenses decreased as compared to the prior times. On the other side, in the year of
2015, expenditures related to administration, meeting, rates & taxes, travel, motor vehicle, repairs &
maintenance incline over 2014 (Annual report of Marra Worra Worra of 2015. 2017). Hence, on the basis of
expenditure analysis it can be said that firm has attained success in making control over the expenses in 2015
over the prior times. At present, there is no information as to how much the company spends on each member
on an average. But, if the total expenditure of $3.7 million and divide it by 650 members the company currently
claims to have, it can be concluded that there is the annual expenditure on each member after making various
cuts and adjustments is around $5000.
So, an increase in annual costs at the rate of $5000 per member per annum can be expected to occur. If the
company succeeds in improving the membership to 1000, this means the annual expenses of around $5 million
incurring for the company. This calculation or projection is not conclusive however since there is no concrete
info provided by the MWW regarding its expenditure patterns and there is no verifiable source available
currently to get the information.The operations costs however can be expected to increase in lesser manner are
some cuts are made in other expenditures of the corporation.
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11.0 CONCLUSION
MarraWorraWorra Aboriginal Corporation has dedicated itself for the advancement of the Aboriginal
population of Fitzroy valley since its inception. The corporation provides education, housing, employment
opportunities, medical care, technological advancement, accounting and much more services to the natives of
Fitzroy area. The company was formed and is still managed and governed by the peoples from the five native
tribes of the region and so is dedicated to their cause. MWW is supported by many aid organizations and
educational institutions of the area and is financially stable to support its members.
The initiative to induct new members into the MWW faces many hurdles listed earlier in the report such as lack
of trust, lack of interest, financial restrictions, alcoholism etc. But it has been found that all these obstructions;
be it social, physiological or otherwise can be overcome by following a well-planned strategy and an organized
approach. Many studies and analysis has been conducted while preparing the report and all of the propositions
made in it take into account almost all of the internal and external factors and liabilities which can affect the
process and the corporation itself. Some of the conclusions that can be drawn from the report are –
1. A proper study about the target members is needed to be conducted including culturally inappropriate.
2. The approach for the membership has to be personal and all of the information should be provided to the
person(s) while going through the process of inducting him/her into MWW membership.
3. The members; both current and new must be treated equally to reduce the chances of mistrust and conflicts
within the organization.
4. A new festival celebrating the history, culture and notions of the native Aboriginal population can be started to
connect the various sections and communities of the area and encourage them to join the membership.
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5. The new members has to be properly informed about all his rights, responsibilities, duties and the
facilities/services he is likely to receive such as electing individuals, equality and other rights etc.
It can be concluded that the MarraWorraWorra Aboriginal Corporation can achieve its goal of improving its
membership and recruit new members by following the recommendations made in this report.
12.0 REFERENCES
Allbrook, M., 2016. A town is born: The Fitzroy crossing story [Book Review].Studies in Western Australian
History. (30). p.144.
Carey, T,A, Dudgeon, P, Hammond, S,W, Hirvonen, T, Kyrios, M, Roufeil, L & Smith, P 2017,‘The Australian
Psychological Society's Apology to Aboriginal and Torres Strait Islander People’, Australian
Psychologist, vol. 52, no. 4, pp.261-267.
Davies, M,B, & Hughes, N2014, Doing a successful research project: Using qualitative or quantitative
methods, New York: Palgrave Macmillan, pp. 92.
Green, G,P& Haines, A, 2015, ‘Asset building & community development’, Los Angeles, Sage Publications,
pp.78.
Hallam, S, J2014, ‘Fire and hearth: a study of Aboriginal usage and European usurpation in south-western
Australia’,Apollo Books, pp. 67-121.
Hill, C,W, Jones, G R& Schilling, M,A2014, ‘Strategic management: theory: an integrated approach’,Cengage
Learning, pp.213.
Ho, J,K,K, 2014,‘Formulation of a systemic PEST analysis for strategic analysis’, European academic
research, vol. 2, no. 5, pp.6478-6492.
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