Health Promotion: Analyzing Socio-Economic Influences & Planning

This report examines the influence of socio-economic factors on health, using the case study of Daniel and Fatima, migrants from South Sudan. It analyzes how factors like employment, housing, education, income, and lifestyle impact their health. The report assesses the relevance of government sources on health inequalities and discusses barriers to healthcare access. It further explores health promotion models, linking them to government strategies, and explains the role of healthcare professionals in meeting health promotion targets. The significance of routines in promoting healthy living is also discussed. The report identifies health behavior theories, discusses potential conflicts with local industries, and emphasizes providing relevant health information to the public. Finally, it outlines a health promotion campaign plan with specific objectives and explains how it supports broader health promotion strategies. Desklib provides access to this and other solved assignments for students.

HEALTH PROMOTION

Contents
INTRODUCTION..........................................................................................................................3
TASK 1 UNDERSTAND THE SOCIO-ECONOMIC INFLUENCES ON HEALTH..................................4
BROCHURE.............................................................................................................................4
1.1 EXPLAIN THE EFFECTS OF SOCIO-ECONOMIC INFLUENCES ON DANIEL AND FATIMA’S
HEALTH...................................................................................................................................6
1.2 ASSESS THE RELEVANCE OF GOVERNMENT SOURCES SUCH AS REPORTS/RESEARCH
REPORTING ON INEQUALITIES IN HEALTH IN RELATION TO THE CASE STUDY.....................8
1.3 DISCUSS REASONS AND ANY POSSIBLE BARRIERS TO DANIEL AND FATIMA ACCESSING
HEALTH CARE.........................................................................................................................9
TASK 2 UNDERSTAND MODELS OF HEALTH PROMOTION.......................................................10
2.1 ANALYSE THE LINKS BETWEEN GOVERNMENT STRATEGIES AND MODELS OF HEALTH
PROMOTION.........................................................................................................................10
2.2 EXPLAIN THE ROLE THAT THE DIFFERENT PROFESSIONALS IN HEALTH AND SOCIAL
CARE HAVE ON MEETING GOVERNMENT TARGETS FOR HEALTH PROMOTION.................12
2.3 DISCUSS THE ROLE OF ROUTINES IN PROMOTING HEALTHY LIVING............................13
TASK 3 UNDERSTAND FACTORS WHICH INFLUENCE HEALTH PROMOTION...........................15
3.1 IDENTIFY THE THEORIES OF HEALTH BEHAVIOUR AND EXPLAIN HOW HEALTH BELIEFS
ARE TRANSLATED INTO BEHAVIOUR....................................................................................15
3.2 DISCUSS THE POSSIBLE EFFECTS OF POTENTIAL CONFLICTS WITH THE LOCAL
INDUSTRY ON HEALTH PROMOTION...................................................................................17
3.3 EXPLAIN WITH EXAMPLES THE IMPORTANCE OF PROVIDING RELEVANT HEALTH
RELATED INFORMATION TO THE PUBLIC.............................................................................19
TASK 4 BE ABLE TO PLAN A HEALTH PROMOTION CAMPAIGN...............................................21
POSTER.................................................................................................................................21
4.1 PLAN A HEALTH PROMOTION CAMPAIGN TO MEET SPECIFIC OBJECTIVES..................22
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4.2 EXPLAIN HOW THE HEALTH PROMOTION CAMPAIGN SUPPORTS HEALTH PROMOTION
STRATEGIES..........................................................................................................................23
CONCLUSION............................................................................................................................24
REFERENCES.............................................................................................................................25
APPENDIX.................................................................................................................................28
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INTRODUCTION
The process of health promotion refers to the measures taken by society and health
promoters to make the people aware about the health problems they are facing and
assisting them to maintain control over their health and improve it. The health promotion
activity is focused on the extensive series of social and environmental involvement
(Edelman, et. al. 2017). This assignment is focused on the case study of Daniel and Fatima
who are migrated to the UK with their 5 children from South Sudan which is a war-torn
country. Being a sufferer of malnourishment and starvation, they made the nearby
overweight neighbours their role model and started eating high fat-contain food and within
few years, the family became obese. The focus of this report is on the influence of socio-
economic factors on all the members of the family and a part of this report is also focused
on the health promotion model along with its link with government strategies. Different
health theories are also discussed.
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TASK 1 UNDERSTAND THE SOCIO-ECONOMIC INFLUENCES ON
HEALTH
BROCHURE
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1.1 EXPLAIN THE EFFECTS OF SOCIO-ECONOMIC INFLUENCES ON DANIEL AND
FATIMA’S HEALTH
The social and economic factors have a huge impact on the health of a person and
community. The economic conditions for a person are concerned with his financial abilities
and situations whereas social conditions of a person are concerned with community,
workplace, family, neighbourhood, etc. (Kumar, et. al. 2014). Daniel and Fatima migrated
from their country to the UK because South Sudan is a war-prone area where the social
conditions were not favourable for them to live. Because of being migrated from their
country, they were not financially capable of renting a good house and lived in the council
flat of a deprived area of London. Lack of education made them considered people living
nearby healthy and prosperous because of their excess weight. Daniel and Fatima along
with their 5 children became obese and made way for many diseases and health problems
for them. Following are the factors discussed that are influencing the health of Daniel,
Fatima and their children:
 Employment – Daniel and Fatima both were not well educated because of the
regional areas they were belonging to which made them unemployed or not having
proper employment which resulted in the health queries (Fernández-Alvira, et. al.
2015).
 Housing– As they were migrant, they lived in the council flat of a deprived area of
London where they saw nearby people living very unhealthy life and found that
trend.
 Education– Illiteracy and lack of education made them unaware of the problems
caused by gaining excess weight.
 Income– Low level of income hindered them by participating in healthy activities and
have a healthy and balanced diet (Mueller, et. al. 2015).
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 Lifestyle– As the lifestyle followed by the family was unhealthy; this was the main
reason for their health problems.
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1.2 ASSESS THE RELEVANCE OF GOVERNMENT SOURCES SUCH AS
REPORTS/RESEARCH REPORTING ON INEQUALITIES IN HEALTH IN RELATION
TO THE CASE STUDY
Every country’s government plays a very important role in the development and health care
of the citizens. They have a significant role to play in the assessment of the health level of
citizens and planning activities for the health promotion of a particular community of the
region. The government along with its legislatures and agents are responsible for taking
appropriate decisions for planning and organizing the health campaigns according to the
needs and requirements of the community (Bartley, 2016). The government sources
through which the information can be collected on the inequalities in health in context to
Daniel and Fatima’s case are as follows:
 Communal Health Inquiry Foundations and Organizations – These are some
government organizations focused on the health inquiry with the help of public
researchers. These organizations compare the occupied investigated information on
the basis of different communal factors related to health and safety (Rosen, 2015).
 Community Health and Management department of government– This is a
government controlled department focused on the investigation of the health and
safety of a particular community (UK health forum, 2018).
 Public Hospitals and Medical Services – The government hospitals treating patients
suffering from serious health issues having a low income are considered as public
hospitals and medical service providers (Rosen, 2015).
 Autonomous Investigation Surveys/Health and Lifestyle Surveys – The surveys
conducted on the basis of lifestyle followed by the people, community or individuals
(Rosen, 2015).

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1.3 DISCUSS REASONS AND ANY POSSIBLE BARRIERS TO DANIEL AND FATIMA
ACCESSING HEALTH CARE
According to the case study of Daniel and Fatima, following are some reasons and can be
plausible barriers for them to access health care:
Education level: To access the health care campaigns, it is very important for Daniel
and Fatima to have knowledge and education about related measures which was not
known to them before their children’s teacher made then aware of the problems
that can be caused because of excess weight and obesity (Greenwood, et. al. 2015).
Social environment: Community plays a significant role in the hindrance and
fostering of the development a person. As Daniel and Fatima were in the myth that
the people having excess weight are considered as wealthy and more prosperous,
this was the main reason they maintained a diet which caused them health problems
(Hacker, et. al. 2015).
Lifestyle: The lifestyle followed by Daniel and Fatima was not appropriate. They
included diet having a high portion of fat and fizzy drinks. They didn’t consider their
standard and believed in show-off (Brownson, et. al. 2017).
Health care system: The system of health care and campaigns were not organised in
the communal area of Daniel and Fatima which can consider as the barrier for them
to get proper access of health care (Hacker, et. al. 2015).
Income: As they are migrant and do not have a good amount of income, they cannot
afford a large amount of investment for the access of private health services
(Brownson, et. al. 2017).
Technological factors: Lack of technological information and access to the internet
can result as the barrier for them to get knowledge of proper diet and physical
activities for solving the obesity problem (Brownson, et. al. 2017).
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TASK 2 UNDERSTAND MODELS OF HEALTH PROMOTION
2.1 ANALYSE THE LINKS BETWEEN GOVERNMENT STRATEGIES AND MODELS
OF HEALTH PROMOTION
The models of health promotions can be selected on the basis of different elements such as
behavioural outcomes, technological development, education level, communal area,
demography, etc. The government and other organizations serving health care nationally
propose various policies for health care and health education for communal people. The
health promotion models are focused by the government to analyse the needs and
requirements of for the health knowledge in a particular community or people suffering
from various health problems (Eldredge, et. al. 2016). In the case study of Daniel and
Fatima, the deprived section of the London is focused by the government to provide health
benefits and programs. Following are some models:
Beattie’s model of health promotion – The Beattie’s model of health promotion is focused
on the 4 promotional paradigms legislative action, community development, and personal
counselling and health persuasion. The government adopts various strategies considering
each quadrant for making communities and individuals aware of the problem and taking
necessary precautions (Knittle, et. al. 2018).
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Figure: Beattie’s model of health promotion
[Source: https://promosiikesehatan.wordpress.com/2015/10/18/beattie-model-of-
health-promotion/]
Health and Education Model – this model is based on the enhancement of the health
education level among people to make them understand the health problems and its
dangers in future.
Medical Model – This model is designed for the individuals according to their needs and
requirements of the health program. The medical professionals decide the medical priorities
of every individual for designing the medical model.
Health Belief Model – This model is used as a health promotion model and is interpersonal
theory used to strategize involvement and hindrance programs (Green and Murphy, 2014).
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