Analysis of Sociological Factors in Dark Tourism: Pripyat Case Study

This project examines the sociological factors that influence dark tourism, using the example of Pripyat, the ghost town near Chernobyl. It identifies social class and reference groups as key drivers of visitor behavior, highlighting the impact of media, such as the Chernobyl mini-series, on generating interest in dark tourism sites. The project also explores how these factors shape consumer behavior, influencing the decision to visit places associated with death and suffering. The conclusion emphasizes the significant role of sociological factors in understanding the motivations behind visiting dark tourism sites. The project references the impact of media patterns and how they influence the public interest in horror-themed destinations.