Business Plan: Sodashi's Organic Hair Shampoo Sales Strategy

This project presents a comprehensive sales and marketing plan for Sodashi, an Australian cosmetics company, focusing on the launch of its new organic hair shampoo. The plan begins with an introduction and an overview of the company, highlighting its mission to provide organic cosmetic solutions and promote a healthy lifestyle. It details the product offering, emphasizing the natural ingredients and benefits of the organic shampoo. A thorough market analysis is conducted, assessing the current market situation and identifying opportunities. The industrial analysis provides background information on Sodashi's establishment and ethical business practices. The Porter Five Forces model is applied to analyze the competitive landscape, evaluating threats from competitors, substitutes, and new entrants, as well as the bargaining power of buyers and suppliers. Competitive analysis is performed using the STP model to understand customer behavior. The marketing mix (4Ps) is addressed, detailing the product's features, premium pricing, distribution channels, and promotional strategies using social media. The project concludes by summarizing the key strategies and techniques employed for the successful launch of Sodashi's organic hair shampoo. The project references relevant academic sources, such as journal articles on business planning.

Business Plan

Cover Content
 Introduction
 Overview of company
 Mission
 Product offering
 Market Analysis
 Industrial analysis
 Porter Five force model
 Competitive analysis
 4p’s of Marketing
 Conclusion
 References

Introduction
 This presentation is going to reveal a sales plan of Sodashi Company of
Australia. This firm deals in cosmetic sector, wants to launch a new
product at Australian market in order to enhance its sales performance.
 It entails the mission and criteria of this company to grab attention of
targeted customers towards its new product.

Overview of company
 Sodashi is one of the Australian's cosmetics prime company that deals in
organic skin care products. It seeks to celebrate and nurture its customer's
unique beauty.
 At every time, people uses its products, it serves as a reminder that they
are beautiful. So, after using such cosmetics, people will definitely be
appreciated by others.

Mission
 The mission of Sodashi is to serve organic cosmetics solutions to
customers in order to promote natural products and healthy lifestyle
among customers.

Product offering
 Sodashi is going to launch its first ever organic shampoos as named by -
Organic Hair (volumizing shampoo).
 The shampoo contains 100% natural ingredients like Aloe vera, water, Guar,
Dragon fruit, Willow Extract, Acai and Capacu Butter. It doesn't contain any
chemicals which harm hairs.
 This product mainly concerns to deal with hair issues which is currently
increases due to pollution and harmful radiations.

Market Analysis
 It refers to an assessment tool that allows a company to determine current
situation of marketplace.
 In addition to this, it also provides data related to new emerging market era also.
Therefore, for launching a new product, it is essential to analyse entire condition
of marketplace as well as new area, where it can be offered successfully.
 In context with Sodashi, the main purpose of using this analysis tool is to take a
holistic view of market where it wants to launch its cosmetic items.

Industrial analysis
 Having a unique background in aromatherapy, Ayurveda, natural therapy
and more, Sodashi Company of Australis has been launched in early
1990s. It has been established by a New Zealand born Megan Larsen, who
gives commitment to offer 100% natural skincare products.
 This company also known for having an ethical approach to conduct
business, where every individual is getting proper training to manufacture
skincare products.

Porter Five force model
 Threat of Competitors: This parts entails threat an established company
gets due to presence of numerous competitors at same sector.
 Threat of Substitute- The substitute of present organic product in
marketplace is regular chemical based products, that are mostly used by
people belongs to upper class.
 Bargaining power of buyer- Sodashi is considered as one of the biggest
brand in Australia, which offers a unique set of organic hair and skincare
products.
 Bargaining power of supplier- As Sodashi is one of the highly reputed
Australian Company that offer its extraordinary products in more than 25
countries.
 Threat of new entry- Demand of organic products is always higher than
others because people concerns more for their skin and hair.

Competitive analysis
 In order to understand the behaviour of customers and their preferences, a
company generally use STP model. It helps in categorising customers as
purchasing power, demand and preference.
 Segmentation
 Targeting-
 Positioning-

4p’s of Marketing
 Product- This company already sells a wide range of cosmetic products
which can be categorised as- Ant-ageing, Cleaners & Toners, Exfoliators,
Eye & Lip care, Moisturiser, Serum and more.
 Price- As Sodashi is one the reputed cosmetic Australian Company.
Therefore, products of this firm are usually available on premium rates. In
this regard, the new launches organic shampoo will be offered at $24.95 of
1000ml.

Continue…
 Place- Products of Sodashi are mostly available in more than 25 countries
on different price rates.
 Promotion- In order to reach targeted customers, Sodashi is going to use
platform of social media.

Conclusion
 It has concluded from this presentation that Sodashi is using various
techniques and strategies to launch its new product. It has been targeted to
medium and upper class people to offer product on premium range.

References
 Beheshti, M. V., Meek, M. E. and Kaufman, J. A., 2012. The
interventional radiology business plan. Journal of Vascular and
Interventional Radiology. 23(9). pp.1181-1186.
 Brinckmann, J. and Kim, S. M., 2015. Why we plan: The impact of
nascent entrepreneurs' cognitive characteristics and human capital on
business planning. Strategic Entrepreneurship Journal. 9(2). pp.153-166.