Business Plan: Sodashi's Organic Hair Shampoo Sales Strategy
VerifiedAdded on 2023/02/02
|14
|870
|36
Project
AI Summary
This project presents a comprehensive sales and marketing plan for Sodashi, an Australian cosmetics company, focusing on the launch of its new organic hair shampoo. The plan begins with an introduction and an overview of the company, highlighting its mission to provide organic cosmetic solutions and promote a healthy lifestyle. It details the product offering, emphasizing the natural ingredients and benefits of the organic shampoo. A thorough market analysis is conducted, assessing the current market situation and identifying opportunities. The industrial analysis provides background information on Sodashi's establishment and ethical business practices. The Porter Five Forces model is applied to analyze the competitive landscape, evaluating threats from competitors, substitutes, and new entrants, as well as the bargaining power of buyers and suppliers. Competitive analysis is performed using the STP model to understand customer behavior. The marketing mix (4Ps) is addressed, detailing the product's features, premium pricing, distribution channels, and promotional strategies using social media. The project concludes by summarizing the key strategies and techniques employed for the successful launch of Sodashi's organic hair shampoo. The project references relevant academic sources, such as journal articles on business planning.
Contribute Materials
Your contribution can guide someone’s learning journey. Share your
documents today.
1 out of 14