Sofitel Sydney Wentworth: Art, Design, and the Guest Experience

This essay analyzes how art serves as a core component in improving the guest experience at Sofitel Sydney Wentworth. It discusses how the hotel leverages art to create a more engaging and memorable environment for its visitors. The essay highlights the mechanisms used to develop the property's role as a cultural exhibit, including high-impact video, animation, projection mapping, and massive format screens. It also examines the importance of cultural sustainability, diversity, openness, and inclusion in building a strong cultural art audience within the hotel. The essay concludes by emphasizing the need for creativity, innovation, and connectedness in enhancing the hotel's local identity and fostering collaboration.

RUNNING HEADER: Sofitel Sydney Wentworth
Art, design and Theatre
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RUNNING HEADER: Sofitel Sydney Wentworth
Analysis of Art as a core component of improving hotel’s guest experience
In the modern world, hotels are more than what catches the eye, as just buildings with various
rooms and beds. It has evolved into arts filled paintings, scriptures and other artworks like décor.
Hoteliers in Sofitel Sydney Wentworth are thinking outside the frame, improving art in various
unanticipated channels making individuals who visit this specific hotel to focus and think about
their personal experience in a deep manner. Art has become a sensible package in the placement
property and experiences Sofitel offers (Hunter, 2012.,p.23).Art as the main component can be
used to showcase the work operation in a manner enhance tourists to visit. Hotel art makes the
guests think, relax and ponder. Over the recent past guest admit that they enjoy displayed art
since it seems to communicate to them. Conversely,art seems to tell a historical story thus makes
guest experience to be more exciting. It also improves their brain and mental health. It is evident
that human brains are technically hand wired to highly process art. Therefore art can be made a
core component of improving guests experience through focusing on environmental accents,
luxurious simplicity and high power of lighting to improve interior design. In order to improve
guest experience visiting Sofitel Sydney Wentworth hotel, the management should consider
having such fantastic art and interior design.
Mechanisms used to develop the property role, for a cultural difference
Cultural exhibit
The existing visual systems and elements of this particular hotels design are quite important in
delivering the anticipated ore message or release of vital information dataset. Key mechanisms
and tools such as enactment of high-impact video and various animation are great strategies
required to extensively cultivate the cultural audience (Markusen & Gadwa, 2010, p.381). Other
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RUNNING HEADER: Sofitel Sydney Wentworth
mechanisms common include installation of projection mapping and massive format screens
which can be utilized in the formation of a dull presentation into a high quality stimulating visual
journey. These mechanisms strategically take advantageous aspects of the hotels in-house art and
design team thus creating a cultural nature involved in the optimum engagement of visuals
particularly tailored in the event.
Sofitel Sydney Wentworth has a complex nature and conducive urban environment. This makes
it viably fit to be decorated with art in order to promote cultural audience development. Some of
the mechanism include diversity, population growth and unique variations present in equal social
economic distribution (Salen & Bool, 2010, p.24).These mechanisms differ across the subculture
audiences.
Some of the key mechanism frameworks regarding long-term strategy for building cultural art
audience in the hotel also include the following:
 Mechanism of planning and overarching principles
 Use of linking programs through advanced technology
 Cultural sustainability. This involves meeting the cultural needs and preferences of the
available audiences using various cultural resources without alternatively changing the
needs of future cultural audiences.
 Cultural diversity and respecting the difference. It involves embracement of audiences
from different backgrounds and lifestyles.
 Openness and trust. Involves focusing on the opportunity that actively engages the
audience in the areas cultural life (Strannegård, L. & Strannegård, 2012, p.1995).
 Inclusion mechanism and societal wellbeing. This involves moral support in environment
costing of social equality and cultural vitality which are highly valued.
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RUNNING HEADER: Sofitel Sydney Wentworth
 Creativity and innovativeness
 Creating a Distinctive mechanism in local identity
 Implementing the principle of connectedness and collaboration
References
Hunter, N.T., 2012. The art of floral design. Cengage Learning.
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RUNNING HEADER: Sofitel Sydney Wentworth
Markusen, A. and Gadwa, A., 2010. Arts and culture in urban or regional planning: A review and
research agenda. Journal of planning education and research, 29(3), pp.379-391.
Sale, J.P., and Bool, A.C., 2010. Recent Developments in Philippine Labor Market Governance:
Shifting Methods from Command to Collaboration?
Strannegård, L. and Strannegård, M., 2012. Works of art: aesthetic ambitions in design hotels.
Annals of Tourism Research, 39(4), pp.1995-2012.
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