This report provides a comprehensive analysis of Softlogic Glomark, a modern trade supermarket chain in Sri Lanka. It begins with an executive summary and an introduction to the retail sector and Glomark. The report then delves into the market overview of the modern trade industry, analyzing Glomark's current market situation and the competitive landscape, including key players like Cargills Food City, Keells, and Arpico. A PESTEL and SWOT analysis are conducted to assess the external and internal environments. The report examines Glomark's current marketing mix and STP mix, followed by proposed marketing objectives for the next two years, including a new STP mix, Ansoff Growth Matrix, and a detailed marketing mix. Activity plans, marketing budgets, and sales forecasts are also presented, along with a projected P/L for 2020/2021 and monitoring and control measures. The analysis highlights Glomark's positioning as a technology-driven supermarket with a wide range of products, aiming to leverage Sri Lanka's economic and social factors for growth and increased market share. The report concludes with references to the sources used.
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