This report focuses on the creation of a product roadmap for Leckie's Choice (LC) within the SIT773 Software Requirements and Analysis course. The roadmap outlines the incremental development and delivery of the product over time, detailing the objectives and drivers behind each release. The report presents a visual roadmap, illustrating three key releases: the initial release, which includes an admin console and third-party integrations; the second release, focused on UX improvements and cloud storage integration; and the third release, incorporating lead generation and performance management. The report references the case study's key features, such as catalogue search, shopping cart, and customer login. The document emphasizes the importance of performance management from the initial deployment stages. The report is based on the assignment brief which required the creation of a roadmap for Leckie’s Choice (LC) and includes a bibliography of relevant sources.