Softwire Trade Show Project: Business Case, Planning, and ROI Analysis

This project planning report focuses on Softwire's initiative to organize a trade show to enhance its market presence and promote its services. The report begins by outlining the business case for the trade show, emphasizing its potential to expand the customer base, increase brand awareness, and strengthen client relationships. It includes a financial analysis, calculating the Return on Investment (ROI) to justify the investment. The report also addresses potential risks associated with the project, such as financial constraints and scheduling challenges. The project's objectives are clearly defined, aiming to increase product awareness by 10% within a year and expand the customer base by 15% within six months. This comprehensive plan provides a framework for Softwire to successfully execute the trade show and achieve its strategic goals. The document is available on Desklib, a platform offering AI-based study tools and resources for students.

Project Planning Report
Business case
Softwire is used to offer different supportive operation
to different third party business in the UK region. Now
organization is looking to organize a trade show at a
platform which can help the company in promoting the
different offering in the market to encourage business in
the market. In current scenario organization used to
offer variety of different It supportive services to third
party, but now Softwire is looking to bring good amount
of automation in warehouse and logistic operation of an
business.
Risk:
There are many risk associated with organization of this project, one of the biggest
risk for the project manager is financial risk as any shortage of finance. Another risk
which is associated with conduction of the project is the scheduling of the event. This
risk may take place when all the employee in the organization are not clear about the
different activity which they need to perform in the organization.
Benefits for an organization
Organizing trade show will help company in expanding the network of the business
in market. As trade show will help the company in building good sort of customer
base of company by enhancing the brand awareness about the product in the market.
Also trade show will help company in maintaining a good sort of relationship with
different client in the market.
ROI (Return on investment)
ROI = Net Profit/ Total investment * 100
ROI = 5500/9000 * 100 = 61.1 %
Project objectives
To enhance product awareness by 10 % by the end of 1 year.
To increase the customer base by 15% by the end of six month.
To increase the brand image in local and international market
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