Sohe Travel and Tours: Marketing Role and Responsibility Analysis

This report provides a marketing analysis of Sohe Travel and Tours, a leading travel company. It examines the role and responsibilities of marketing within the organization, including its functions and how they interrelate with other functional units. The report investigates the impact of the internal environment on marketing strategies and the importance of marketing in both B2B and B2C contexts. Furthermore, it highlights the significance of the marketing plan in the travel and tourism industry and its association with various departments within the organization, such as finance. The report concludes that a well-defined marketing plan is crucial for the success of Sohe Travel and Tours, offering insights into the overall marketing environment and the importance of marketing in driving business decisions. References include academic sources relevant to marketing and the travel industry.

MARKETING AT SOHE
TRAVEL AND TOURS

TABLE OF CONTENTS
 INTRODUCTION
 MAIN BODY
 P1 Role and responsibility with reference marketing function
 M1 Analyse roles and responsibility towards marketing environment
 D1 Element of marketing function and how it interrelate with functional
unit
 P2 How role and responsibility of marketing associated with organisational
 M2 Analyse importance of interrelation among marketing and other
functional unit
 CONCLUSION
 REFERENCES

INTRODUCTION
 The marketing analysis is more significant Sohe Travel and tours for its
brand name and profitability. Sohe Travel and tours is one of the leading
travel company.

P1 ROLE AND RESPONSIBILITY WITH
REFERENCE MARKETING FUNCTION
 The function of marketing is directly associated in context of buying and
selling towards product in order to fulfil actual need of potential consumer.

M1 ANALYSE ROLES AND
RESPONSIBILITY TOWARDS MARKETING
ENVIRONMENT
 Impact of Internal Environment
 The analysis towards internal environment of Sohe Travel and Tours that
contribute best plan of effective marketing.

D1 ELEMENT OF MARKETING FUNCTION AND
HOW IT INTERRELATE WITH FUNCTIONAL UNIT
 In Sohe Travel and Tours, overall dependency concern with marketing
decision that consist of participation of business function so that it will
cover informed business decision.

P2 HOW ROLE AND RESPONSIBILITY OF
MARKETING ASSOCIATED WITH
ORGANISATIONAL
 The function of marketing is associated with B2B and B2C form of
business.

M2 ANALYSE IMPORTANCE OF INTERRELATION
AMONG MARKETING AND OTHER FUNCTIONAL
UNIT
 Function of marketing is attached with several functional unit with the
organisation. The department of marketing is associated with finance.

CONCLUSION
 From the above report it has been concluded that marketing plan is most
significant towards plan of marketing that is again important in industry of
travel and tourism.

REFERENCES
 Aicher, T.J. and Newland, B.L., 2018. To explore or race? Examining
endurance athletes’ destination event choices. Journal of Vacation
Marketing, 24(4), pp.340-354.