This business plan proposal for Solar Australia outlines the company's strategy for selling solar panels for residential and commercial purposes in Sydney and Adelaide. The plan includes a market analysis, detailing market segmentation based on customer types and the increasing demand for green energy, especially from the commercial sector. It addresses competition, financial highlights, and the target marketing strategy of offering competitive pricing. The plan covers the advantages and disadvantages, execution strategies including marketing and financial plans with revenue and expense forecasts. The company aims to expand its market presence across Australia and internationally, with a focus on leveraging the latest trends like photovoltaic cells. The document also includes a bibliography of relevant academic sources.