Solar Camping Tents: Innovation and Business Plan Project

This project presents a comprehensive business plan for solar camping tents, focusing on innovation and entrepreneurship within the tourism sector. It begins with an introduction to the concept, emphasizing its eco-friendly and cost-effective nature. The project details the components of solar tents, their benefits for tourists, and identifies the target audience as environmentally conscious campers. A PEST analysis evaluates political, economic, social, and technological factors influencing the business. Porter's Five Forces are used to conduct micro-analysis, highlighting strengths, weaknesses, opportunities, and threats. The project explores market trends, segmentation, and a marketing mix including product, place, pricing, and promotion strategies. A budget and finance section provides financial projections. The project concludes with recommendations for marketing, technological improvements, and future directions. References from relevant academic sources support the analysis and findings.

SOLAR CAMPING TENTS

INNOVATION AND CREATIVITY
• Innovation is the most
important aspect of any
organization (Drucker,
2014). Organizations that
strive to be sustainable
need to come up with
innovative and creative
ways of running operations.

ECO FRIENDLY INNOVATIONS
• The need of the hour at
present is to develop eco
friendly, innovative ideas
which would reduce the toll
on the environment – thus
enhancing corporate social
responsibility (Berrone et
al., 2013).

SOLAR CAMPING TENTS
• Solar camping tents have
been chosen as the innovative
idea for this report.
• The reason why they have
been chosen is because they
are eco friendly, cost effective
and extremely useful to
customers.

COMPONENTS OF SOLAR TENTS

ABOUT SOLAR TENTS
• 100% natural
• They use solar panels for energy.
• Ergonomically practical.
• Powered by USB adaptors with
lithium batteries enabling people
to charge their devices through
this renewable energy source.

ABOUT SOLAR TENTS
• They would be perfect
for tourists who prefer
eco friendly means of
accommodation as
compared to traditional
options (Lee, Wong &
Lin, 2013).

TARGET AUDIENCE
• The target audience for this
innovative idea would be tourists
who go camping regularly and
would be more inclined to use
green and eco friendly tents.
• Tourists, both men and women
who are environmentally conscious
would be the target audience
(Chiu, Lee & Chen, 2014).

PEST ANALYSIS
• Political factors – Most countries have strict regulations with
respect to camping, use of solar energy, trade regulations et
cetera., which will have to be taken into account. However,
most governments look favorably upon solar panel use and
it is expected that the idea will get the green signal.
• For example, Australia has the renewable energy target
scheme which promotes the use of solar energy
("Cleanenergyregulator", 2018).

PEST ANALYSIS
• Economic factors – This
refers to the buying power
of the people, the
availability of resources,
suppliers, the trade
regulations in different
countries, export and
import et cetera.

PEST ANALYSIS
• Social factors – This product is
bound to appeal to target
audiences because it is eco friendly
and adds value to the customers.
Most travelers and hikers today
seek out eco friendly and
renewable camping equipment
which would reduce environmental
impact (Castano, Mendez &
Galindo, 2015).