Analyzing Solar Electricity Industry Feasibility for Electricals Firm

This project is an executive summary of a feasibility study conducted for Valley Wide Electricals, a local electrical contracting firm in Singleton, NSW, Australia, to assess the viability of entering the solar electricity supply and installation industry. The study investigates the current market, potential benefits of solar energy, and factors crucial for successful market entry. The research includes an introduction, literature review, research methodology, data analysis, implications, recommendations, and conclusions. The study aims to analyze the feasibility of Valley Wide Electricals entering the solar electricity industry by exploring factual concepts, benefits, and factors to consider. The project also includes a review of literature, research methodology, data analysis, and ethical considerations, culminating in recommendations for the company's strategic approach to this emerging market. The research focuses on the concept of solar electricity supply and installation, its benefits, and the factors that need to be measured to enter the industry, alongside a background of the establishment. The study's findings and recommendations aim to guide Valley Wide Electricals in making informed decisions about diversifying into the solar energy market and contributing to environmental sustainability.

MAJOR PROJECT

EXECUTIVE SUMMARY
The present dissertation is carried to analyse the feasibility of a local contracting firm
named Valley Wide Electricals situated in Singleton NSW town of Australia and referring to
enter in the industry of solar electricity supply and installation. It is with a foremost section of
introduction to this research work that has depicted the actual purpose of carrying out the study.
It is yet another unit of overview in this investigation that has defined the section of critical
review in order to assess a distinct set of views given by different authors. Another unit of
research methodology has defined the implicated techniques of the researcher to carry out the
study in a directional manner with some proposed strategies of selection to choose from the most
relevant measures. Data analysis is yet another crucial unit in this entire investigation in which,
the surveyor is hereby liable to present the acquired facts and findings of the research. This
portion has depicted yet another most important reflection of the study in which, the researcher
will hereby build some implicit recommendations on the basis of above-obtained findings of the
survey. The most eventual unit entitled as conclusions has summed up the overall outcome of the
research work by together referring to certain recommendatory clauses of the study.

TABLE OF CONTENT
EXECUTIVE SUMMARY.............................................................................................................2
1. INTRODUCTION.......................................................................................................................5
1.1 Background...........................................................................................................................5
1.2 Project research problem ......................................................................................................5
2 Focus of the study.........................................................................................................................5
2.1 Purpose of the research project.............................................................................................5
Specification of the research.......................................................................................................6
Aims and Objectives of the research...........................................................................................7
2.2 Research questions................................................................................................................7
2.3 Significance of the project....................................................................................................7
Background of the establishment................................................................................................8
3. Project related literature summary...............................................................................................8
Literature overview.....................................................................................................................8
Factual concept of solar electricity supply and installation industry .........................................9
Significant benefits of solar electricity supply and installation................................................10
Issues faced in solar electricity.................................................................................................10
Importance of solar electricity..................................................................................................11
Factors required to be measured while entering the industry of solar electricity supply and
installation.................................................................................................................................12
Case organization 12
Research questions....................................................................................................................12
4. Planned research methodology..................................................................................................14
4.1 Method................................................................................................................................14
4.2.1 Data collection methods...................................................................................................15
4.2.2 Non-random sample........................................................................................................15
5 Ethical Considerations................................................................................................................16
6. Schedule for completion............................................................................................................16
Timeline....................................................................................................................................16
4. PRESENTATION OF FINDINGS............................................................................................18

4.1 Analysis the data.................................................................................................................18
4.2 Answering the research questions.......................................................................................19
5. IMPLICATIONS AND RECOMMENDATIONS....................................................................22
6. CONCLUSION..........................................................................................................................23
REFERENCES..............................................................................................................................24

1. INTRODUCTION
1.1 Background
It is mainly in accordance to the selected subject matter of the study where it is
conducted to evaluate the practicability of an electricity organization to enter into another prompt
industry of solar electricity supply and installation (Bauer, 2014). For which, a local electrical
contracting entity named Valley Wide Electrical has been undertaken to carry out the survey
where it is recently established in the Singleton NSW town of Australia. It is however with a
major concern of eliminating the rising level of global warming in the environment that is
resultantly leading to harm the surrounding to a large extent. Wherein, from the organizational
point of view, it is evident to give more fiscal benefit to the firms affiliated with a greater return
on investment.
1.2 Project research problem
The competition is increasing nowadays where companies seek for their long-term
growth with increased rate of return. It assists management to integrate all activities and support
corporation to enhance the overall rate of return in the marketplace. However, the issue related to
entry of corporation into a new market as it required a business to face several kinds of issues.
However, before developing a new market, it is important to assess the favourable and
unfavourable aspect associated with same in the context of overall benefit for the business.
Furthermore, the major issue is related to rising level of global warming where the country must
have environment-friendly aspects for energy. Owing to this, the current study is being
conducted to analyse the feasibility of Valley Wide Electrical enterprise to enter into the industry
of solar electricity supply and installation.
2 Focus of the study
2.1 Purpose of the research project
It is principal with reference to discourse upon the rationalize context of the study with
respect to its selected subject matter. Wherein, the recent survey is conducted to analyze the
practicability of a contracting electrical firm to get into the industry of solar electricity supply
and installation (Cammarota and Fine, 2010). Such sort of industrial switch is conceptually
proven to benefit the enterprise with a larger return on the expanded investment of funds where

the installed specification of the elected entity named Valley Wide Electrical reflects a battery
ready facility. This will, in turn, allow them to make an easy installation of their stored battery at
a subsequent date that will resultantly decrease the battery cost.
Specification of the research
This section has referred to produce a set structure of this investigation where it is hereby
segmented into six leading parts, as described below-
1. Introduction- It is the foremost part of the research that has depicted the actual purpose
of carrying out the study. In context to which, the present investigation is conducted to
analyze the feasibility of Valley Wide Electrical company to enter into the industry of
solar electricity supply and installation. This part has thereby depicted the background
of the survey by together representing the scope, interest, and importance of this study.
Additionally, it has also delineated the vital aims and objectives of the research with a
precise description of company's background as well.
2. Orientation- It is yet another unit of this investigation that has defined the section of
critical review in order to assess the distinct set of views given by different authors. It is
further divided into three leading parts with a foremost portion of literature overview
with a subsequent section of case organization and the last referral of the research
questions configured to ask the set respondents of the study.
3. Research methodology- This unit has defined the implicated techniques of the
researcher to carry out the study in a directional manner with some proposed strategies
of selection to choose from the most relevant measures. This will represent some
leading tactics of research methods, data collection, and ethical considerations, etc.
4. Presentation of findings- It is yet another crucial unit in this entire investigation in
which, the surveyor is hereby liable to present the acquired facts and findings of the
research. This section will thereby reflect some substantial outcomes of the study with
two major parts to firstly analyze the data and subsequently answering to the research
queries.
5. Implications and recommendations- This portion has depicted yet another most
important reflection of the study in which, the researcher will hereby build some
implicit recommendations on the basis of above-obtained findings of the survey.

6. Conclusion- It is the most eventual unit of an investigation that will tend to conclude the
overall outcomes of the research work by together referring to the recommended clauses
of the study.
Aims and Objectives of the research
A prior aim of this study is "To analyse the feasibility of Valley Wide Electrical
enterprise to enter into the industry of solar electricity supply and installation". It further involves
some leading objectives of the survey that are as specified below-
 To explore the factual concepts of solar electricity supply and installation industry.
 To determine some significant benefits of solar electricity supply and installation.
 To evaluate the factors that are required to be considered while getting into the industry
of solar electricity supply and installation industry.
 To recommend some impelling strategies to evident the utility of entering into the
industry of solar electricity supply and installation.
2.2 Research questions
This section has reflected some vital queries that are based upon the above-formulated
objectives of the study. It will, in turn, guide the investigator to carry out a directional survey
with a pertinent reflection of the below-specified questions of this research-
 What is the factual concept of solar electricity supply and installation industry?
 What are the significant benefits of solar electricity supply and installation?
 What are the factors required to be measured while entering the industry of solar
electricity supply and installation?
2.3 Significance of the project
The focus of the study is on assessment of feasibility to enter into the industry of solar
electricity supply and installation for environment-friendly aspect. This would be effective to
resolve the minimize the issue related to global warming and ensure the well-being of a country
in an effectual manner. Furthermore, the study focuses on the factual concept of solar electricity
and supply and installation along with the significance of benefits of the same.
Background of the establishment
The current survey is conducted to assess the practicality of an electricity establishment
named Valley Wide Electrical to enter into the industry of solar electricity supply and

installation. Wherein, this organization is a local contracting entity settled in the Singleton NSW
town of Australia (Gast and Ledford, 2014). They are presently dependent on the local industries
of coal mining to a greater extent as a primitive mean of their earnings. However, they are now
looking to diversify their business into the industry of solar electricity supply for which they
have also undergone the licensing procedures and have acquired requisite qualifications to install
the solar systems.
The targeted set of customers for this projected business of Valley Wide Electrical
situated in the Singleton NSW town of Australia involves a large set of users. This includes the
local industrial firms, vineyards, farmers, smash repair firms, clubs, hotels and residential
properties, etc., where all these consumers are evident to carry out a daytime work (Neuman and
Robson, 2012). This can, in turn, make a significant impact upon the profitability context of
Valley Wide Electrical with a quicker return on investment. It is basically with reference to no
such expenditure of storing the battery that will, in turn, reduce their capital expenses.
3. Project related literature summary
Literature overview
Factual concept of solar electricity supply and installation industry
Solar power is referred to as the usage of sun's energy either in a direct manner as well
thermal energy or by the means of usage of the photovoltaic cell in the solar panels as well as
transparent photovoltaic glass in order to make a generation of electricity. Solar power is referred
to as the concept that reflects the conversion of sunlight into electricity. Concentrated solar
power systems make utilization of lenses or mirrors as well as tracking systems in order to lay
emphasis on the larger area of sunlight into a smaller beam. The conversion of light is being
done by means of photovoltaic cells. This helps in converting it into electric current through the
use of the photovoltaic effect.
In accordance with the views of Šúri, Huld, Dunlop and Ossenbrink, (2007) it has been
gained that initially photovoltaic were only means that is being used as a source of electricity for
small as well as medium applications. With the reduction in the cost of solar electricity, the
number of the grid connecting the solar PV system has grown into millions. Further utility-scale
solar power stations with a greater number of megawatts have been developed. The solar PV is
increasing to a greater extent and it is becoming inexpensive, low-carbon technology that is

harnessing renewable energy from the sun. Standard photovoltaic solar panels are considered as
the most effective application that is related with photovoltaics. However, this has been assessed
that photovoltaic glass offers the opportunity in generating from the surfaces such as building
windows that are earlier not capable of anything but passive solar energy. They also enable other
options that are comprised of color choices.
There is a presence of other technologies as well which includes low-tech solar heaters
which are created from recycled cans. They are considered as the economical source that
produces health in an effective manner (Hoffmann, 2006). Concentrated solar power makes use
of multiple lenses or reflectors in order to gather more thermal energy from the sun. Solar power
as well as other sources relating to clean electricity that includes wind power as well tidal power
are being executed today to a greater extent. This is due to the reason that it is effective in saving
money, increasing self-sufficiency and enhancing sustainability, Apart from being cheaper in
comparison with fossil fuels solar power is effective in avoiding the costs that are attached with
environmental damages by means of extraction, spills as well as dealing with pollution that is
developed through combustion.
Significant benefits of solar electricity supply and installation
From the point of view of Islam, Dincer and Yilbas, (2016) which have observed that
installation of current solar electricity power plan will be helpful for the business entity in order
to improve the existing skills and the capabilities of an individual. The current system will be
provided the technological advantage to an enterprise by allowing higher advantage to the
business to conduct their business smoothly. The business can expand their operations as their
financial copse of electricity swill get reduces the normal cost earlier incurred by the owner. The
cost has reduced which in turn helpful for the business in order to earn the higher return on the
investment applied by an entity in another business. The image of the business will attract a wide
number of investors when they use organic machinery by using solar energy rather than
electricity. The competitive advantage can be achieved by an entity by seeking the external
support of a person in terms of strong parties who invest in the business of the firm.
Issues faced in solar electricity
Since solar energy is not being available at the night, storing its energy is regarded as the
major issue for the purpose of having continuous availability of the energy. Both winds, as well

as solar power, are considered as the variable renewable energy this implies that all available
output are required to be taken when it is available. Further, this can be stored so that it can be
utilized later. Unlike the fossil fuels based technology the solar power does not result in any
harmful emission while carrying out the operations but the production of the panels can result in
a certain amount of pollution. The life cycle of greenhouse gas emissions of the solar power
possesses the range of 22 to 46 gram. Such is dependent on in case the solar thermal is being
assessed. As per the views of Azzopardi and et.al., (2011) it has been gained that sun is
providing abundant, reliable as well as pollution free power within the globe. However, issues
with the solar energy that is considered as expensive cost as well as inconsistent availability have
prevented such towards becoming a more sued source of energy.
The things that are affecting the solar power is in relation to the cost. There is the
presence of various issues in relation with such. The major issue is in relation to the cost of
technology. Solar panels make utilization of expensive semiconductor materials in order to make
a generation of direct electricity through sunlight. Semiconductor factories require clean
manufacturing environment and are expensive in building as well as maintaining. In accordance
with the views of Del Río and Unruh, (2007) it has been assessed that power storage of solar
electricity is expensive in case it is carried out on a larger scale. It is not possible to store power
for a time when the sun is not shining. Purchase of enough batteries is also not economical.
Along with this, it has been assessed that solar does not offer power at useful times. This
presents that solar is better in comparison with the wind in order to offer electricity while the
electricity is being utilized. The power demand is relatively predictable. The results of the solar
power plant are quite variable over the time (Roeb and Müller-Steinhagen, 2010). The further
solar system needs conventional backup for offering power when they cannot. Another major
issue is that the best places for solar are situated away from the consumers. The places that are
having a higher potential for generation of solar power are far way from the individual who
would make consumption of the power. The greater number of individuals who use power are
living in deserts or consistently windy areas. In accordance with the views of Singh and Singh,
(2010) it has been gained that solar energy is not regarded as the alternative to fossil fuel. There
are plenty of avenues which are being explored by several individuals across the globe. Like
wind energy solar energy is also regarded as intermittent. It is evident that solar cells only makes
the generation of the energy when the sun is shining on the. This is considered as a simple issue

that renders solar cells wholly ineffective for the larger parts of the globe. The efficiency of the
solar cells in currently ranging from around 20% up to the top range of around 40% although this
continues to be enhanced. The rest of the sunlight that is striking the panel is wasted as heat.
Importance of solar electricity
According to the study of Huang, Gu, Ye, and Chen, (2016) which states that the sun is
the basic source of power used in form of generating solar electricity in order to facilitate the
variety of users. This is regarded as the importance source as this is based on the sustainable
source of energy. Sun is helpful in creating a higher amount of electricity which will be helpful
in operating devices without thinking about its electricity expenses. This source is importance as
its production is natural and will not create any kind of harm to any individuals. From financial
perspectives, its is highly beneficial as it requires less cost to installs by using solar panels and
then it generates electricity by using the sun as the major source of energy. The current source of
energy is an important element in resolving the existing environmental pollution as this utilizing
the non-depleting sources of energy. The traditional electricity is based on the water which gets
reduced by increasing consumption of this source of energy.
Factors required to be measured while entering the industry of solar electricity supply and
installation
Sakthivel and Arun, (2016) has asserted that solar electricity is the important to approach
which needs toe adopted by an entity in which natural and sustainable sources of energy are
utilized in generating a higher amount of energy. The factors which need to be required before
installing the solar electricity is to understand the current electricity consumption of an
individual in order to decide its future path of taking the current system up to what extent. The
rates of electricity will also assess and changes occurred in the same over a particular year. After,
assessing the requirements of an individual the next step is to search for the reliable retailer to
purchase the solar PV. The accuracy of the solar systems retailers can be assessed by seeking
warranties and guarantees. The cost of the solar systems will be assessed in by analyzing the
current costs of installation as the comparison need to be conducted in order to make important
decisions in the business.

Case organisation
This section is to bestow a significant cognition to the participant bodies of this research
work in order to acknowledge some actual terms of the selected organization named Valley Wide
Electricals. It is a local electrical contracting enterprise situated in Singleton NSW town of
Australia. Wherein, they are referring to enter into the industry of solar electricity supply and
installation with a targeted set of customers that involves the local industrial firms, local
vineyards, local farmers, smash repair firm, clubs, hotels and residential properties, etc.
Research questions
This is an essential tool for research that will be used by the investigator to interrogate the
set respondents of the study in order to acknowledge the utility of solar electricity supply and
installation. It is where the designated organization over here is referring to get into this newer
industry of solar electricity supply and installation. For which, the surveyor has hereby
conducted a key study to analyze the sense of feasibility in referring to such conversion of
services. In context to which, the researcher has hereby referred to interrogate 4 managers of
Valley Wide Electrical on the basis of their targeted set of consumers that involves the local
industrial firms, local vineyards, local farmers, smash repair firm, clubs, hotels and residential
properties, etc. Below is the framed set of questions that are especially being postulated for them.
Questionnaire
Name-
Gender-
 Age-
◦ 20 to 25 years
◦ 26 to 30 years
◦ 31 to 35 years
◦ Above 35 years
 Since how long you are employed with Valley Wide Electrical organization?
◦ 1 to 3 years
◦ 4 to 6 years
◦ 7 to 10 years
◦ More than 10 years