Complexia Distribution: A Case Study of Solutions Pharmaceutical

This case study focuses on Solutions Pharmaceutical, a small pharmaceutical company that secured a contract to distribute a new drug called Complexia, manufactured by Araba. The drug, aimed at preventing breast cancer recurrence, presents a significant opportunity for the company. The case touches upon the importance of effective communication strategies, both positive and negative, as well as the use of various communication modalities for internal and external stakeholders. It highlights the potential benefits of Complexia in competing with existing treatments like Tamoxifen and discusses the impact of communication on team building, productivity, and overall organizational success. The study also references literature on managing social media crises, communication modalities in e-learning, and the role of internal communications in driving employee engagement. Desklib provides access to a variety of study tools, including past papers and solved assignments, to aid students in their academic pursuits.

Case Study: Distributor of pharmaceutical drug
“Solutions Pharmaceutical”
Assessment No
Student Name and ID
Student Email

Introduction
 A small pharmaceutical company “Solutions
Pharmaceutical” has been awarded with the
opportunity of distributing a new drug called
“Complexia”.
 It is identified that the manufacturer of the
drug “Araba” does not have proper
distribution capability.
 The manufactured drug Complexia is quite
useful in preventing recurrence of disease like
breast cancer

Current company employees
The current company employees of the
manufacturing company “Solutions
Pharmaceutical” include:
 CEO
 Chief legal officer
 Production department manager
 Sales manager
 Hr manager
 Division general manager

About the new product
 The drug named “Complexia” which is
distributed by “Solutions Pharmaceutical”
is quite advantageous for the patients who
are generally suffering from breast cancer.
 It is identified that the drug is able to
prevent recurrence of disease like breast
cancer after and during treatment.

Important points about the product
The drug named “Complexia” which is
distributed by our organization is quite
advantageous for the patients who are generally
suffering from breast cancer.
The drug is competing directly with Tamoxifen
The manufactured drug Complexia is quite useful
in preventing recurrence of disease like breast
cancer
The efficacy of the drug can be found in small
group of people

Effectiveness of positive communication
strategies
There are number of reasons of utilizing
proper communication strategies for both the
internal as well as external stakeholders. The
reasons include:
Building an effective team
Increasing productivity
Managing diversity
Dealing with problems

Effectiveness of negative communication strategies
 It is identified that negative communication
strategies creates number of issues as well as
challenges within the organization which are
as follows:
 Conflict
 Morale
 Dissatisfied clients
 Stress in workplace
 Relational breakdown

Effectiveness of the different communication
modalities
It is identified that utilization of different
communication modalities like e-mails, blogs,
social media as well as formal letters for both
internal as well as external stakeholders include:
 Proper information about the work
 Measure performance
 Communicating details.
 Feedback
 Team work processes

Bibliography
 Grégoire, Y., Salle, A., & Tripp, T. M. (2015). Managing social media crises with your customers:
The good, the bad, and the ugly. Business Horizons, 58(2), 173-182.
 Littlejohn, D. (2016). Transformational leadership, communication modalities and e-learner
satisfaction(Doctoral dissertation, Electronic version published by Vancouver Island University).
 Manohar, V., & Crandall, J. W. (2014). Programming robots to express emotions: interaction
paradigms, communication modalities, and context. IEEE transactions on human-machine
systems, 44(3), 362-373.
 Mishra, K., Boynton, L., & Mishra, A. (2014). Driving employee engagement: The expanded role
of internal communications. International Journal of Business Communication, 51(2), 183-202.