Overcoming Communication Barriers: SFE Analysis and Strategies Report

This report provides an analysis of the communication barriers faced by the online retail company, 'Something For Everyone' (SFE). The report identifies various barriers including physical, emotional, informational, technical, and cultural issues impacting customer experience. Physical barriers include the inability of customers to try clothes, while emotional barriers stem from lockdown-related anxieties and job concerns. Informational barriers involve customer confusion during online ordering and concerns about return policies. Technical barriers encompass website issues like a limited bucket list and inaccurate stock information. Cultural barriers are highlighted by the website's limited language options and style selections. The report then suggests effective strategies to overcome these barriers, such as encouraging customers to stay positive by buying new clothes, improving website design, integrating advanced analytics to understand customer preferences, utilizing social media for customer interaction, and communicating according to customer needs. The importance of cultural awareness in cross-country online services is also emphasized. The report concludes with a list of references.

Something For Everyone (SFE)
Cultural barriers
Informational barriers Technical barriers
Emotional barriersPhysical barriers
Altun and Anwar, 2021
Hossein and et.al, 2019
Kong and Karahalios, 2020
Campling and et.al, 2021
Fandrejewska and Wasilik, 2018

Effective communication
Creating seamless brand experience Social commerce opportunities
Integrate advance analyticsExperiment with ideas
Hameleers and et.al, 2018
Pini and Pelleschi, 2017 Pini and Pelleschi, 2017
Wong, Zhou and Zhang, 2019
Communicating
according to the needs
of the customer
Martín, 2021

Common barriers of communication of Something For
Everyone (SFE)
Physical barriers
Customers are not able to try the clothes and are getting unsure about the size of the clothes to order online.
Emotional barriers
Due to the lockdown the customers have no reasons to buy clothes as they are not going out for any events. The
customer has lost their jobs, some are worried of losing the job and some are working for few hours a day.
Informational barriers
The customers are confused for certain things while ordering online. The customers think that returning will cost them
money and will be complicated.
Technical barriers
The website of the company is having some issues like the bucket list of the customers that is filled after some time as
they choose and decide to buy certain items, is getting empty after thirty minutes of shopping online. This is very
frustrating for the customers as they are looking for the specific items they want after searching and selecting. Some of
the products on the site are shown available even if they are stocked out.
Cultural barriers
The website had the option of English only and has the limited selected styles in the stock.
Altun and Anwar, 2021. Physiological Barriers to Communication within Organizations. Black Sea Journal of
Management and Marketing. 2(1). pp.47-54.
Kong and Karahalios, 2020, April. Addressing Cognitive and Emotional Barriers in Parent-Clinician Communication
through Behavioral Visualization Webtools. In Proceedings of the 2020 CHI Conference on Human Factors in
Computing Systems (pp. 1-12).
Hossein and et.al, 2019. Cloud computing utilization and mitigation of informational and marketing barriers of the SMEs
from the emerging markets: Evidence from Iran and Turkey. International Journal of Information Management. 46.
pp.54-69.
Campling and et.al, 2021. A multi-actor, participatory approach to identify policy and technical barriers to better farming
practices that protect our drinking water sources. Science of The Total Environment. 755. p.142971.
Fandrejewska and Wasilik, 2018. Cultural differences and barriers in communication and functioning of an international
organisation. Handel Wewnętrzny. (1 (372)). pp.203-215.

Effective strategies for overcoming communication barrier
Social commerce opportunities
The company can connect with the customers through social media where the
customers can talk about their issues that can be fixed by the company. This can
help in finding the technical barrier the customers are facing.
Creating seamless brand experience
The customers have given the best
experience by improving the website
design and making it easier for the
customers to understand.
Integrate advance analytics
The company can use the data from
various sources and analyse the
customer’s preferences, behaviours
and interest online. The cultural
differences of people can be
understood here and new styles as well
as more options can be generated
according to the need of the customers.
The company have to deal with the cross country cultures when providing
services online, if they lack in the awareness of cultural they are more likely to
make poor decisions. Cultural awareness helps the company to avoid making
the decisions by having more insightful decisions.
There are many people all around the world who shop online through the
website have different beliefs and values.
Cultural awareness will provide with approaches, decisions and thoughts that
will help in creating a positive outcome in the cross culture interactions. This
will help in the growth and development of the company.
Experiment with ideas
The company can give the customers
the reason to buy clothes like
promoting the customers to get
dressed up to stay positive or start a
task in the website where the best
dressed individual will be awarded
with something. This can increase the
interest of people in buying more
clothes.
Importance of cultural awareness
Communicating according to the needs of the customer
The company need to understand the need of the customer and then communicate according to fulfill the needs. The
company needs to understand the level, environment and understanding of the customer.

REFERNCES
Altun and Anwar, 2021. Physiological Barriers to Communication within Organizations. Black Sea Journal of
Management and Marketing. 2(1). pp.47-54.
Kong and Karahalios, 2020, April. Addressing Cognitive and Emotional Barriers in Parent-Clinician Communication
through Behavioral Visualization Webtools. In Proceedings of the 2020 CHI Conference on Human Factors in
Computing Systems (pp. 1-12).
Hossein and et.al, 2019. Cloud computing utilization and mitigation of informational and marketing barriers of the
SMEs from the emerging markets: Evidence from Iran and Turkey. International Journal of Information
Management. 46. pp.54-69.
Campling and et.al, 2021. A multi-actor, participatory approach to identify policy and technical barriers to better
farming practices that protect our drinking water sources. Science of The Total Environment. 755. p.142971.
Fandrejewska and Wasilik, 2018. Cultural differences and barriers in communication and functioning of an
international organisation. Handel Wewnętrzny. (1 (372)). pp.203-215.
Hameleers and et.al, 2018. Start spreading the news: A comparative experiment on the effects of populist
communication on political engagement in sixteen European countries. The International Journal of
Press/Politics. 23(4). pp.517-538.
Wong, Zhou and Zhang2019. Artificial intelligence for infectious disease big data analytics. Infection, disease &
health. 24(1). pp.44-48.
Pini and Pelleschi, 2017. Creating a Seamless Experience for Luxury Consumers Integrating Online and Offline
Communication. In New Luxury Management (pp. 217-237). Palgrave Macmillan, Cham.
Pini and Pelleschi, 2017. Creating a Seamless Experience for Luxury Consumers Integrating Online and Offline
Communication. In New Luxury Management (pp. 217-237). Palgrave Macmillan, Cham.
Jennings, Bond and Hill, 2018. The power of talk and power in talk: a systematic review of Indigenous narratives of
culturally safe healthcare communication. Australian Journal of Primary Health. 24(2). pp.109-115.
Acharibasam and Wynn, 2018. The importance of cultural awareness when planning and implementing telepsychiatric
services. Rural and remote health. 18(3). p.294.
McGinty and et.al, 2018. Communication strategies to counter stigma and improve mental illness and substance use
disorder policy. Psychiatric Services. 69(2). pp.136-146.
Martín, 2021. Communicating new product development openness–The impact on consumer perceptions and
intentions. European Management Journal.