Business Report: Sonic Reads - A Digital Reading Application Analysis

This report provides a comprehensive analysis of Sonic Reads, a digital reading application designed to connect readers and authors in a social and sustainable environment. The application aims to offer personalized reading experiences, foster reading communities, and provide a platform for new authors. A detailed consumer profile of a typical user, Lucy Martin, is presented, outlining her socio-economic background, lifestyle, and values. The report conducts a SWOT analysis of Sonic Reads, highlighting its strengths such as its innovative concept, engaging social elements, sustainability, and robust cybersecurity. Weaknesses include the lack of revolutionary features, multilingual support, and inclusivity for users with disabilities. Opportunities lie in collaborations with publishing houses, leveraging AI for personalization, and expanding content offerings. Threats include declining attention spans, competition from established platforms, and high content acquisition costs. The report concludes by emphasizing the potential of Sonic Reads to create a unique and valuable digital reading experience.

Sonic
Reads

Brainstorm
Sonic Reads
Virtual reading app
Saving
trees
Launching and
promoting e-
books
Starting
book club
New
authors
Publishing
Houses
Sustainability
Revenue
channels
Features
Key
partners
Purchasing
or renting
audio books
Purchasing
or renting
e-books
Promoting
own books
Starting
community
on platformLes energy
consumption
Less
paper
wastage
User
Experience
Customized
Interface
Ability to
connect with
like minded
readers
Personalization
Cyber
security

Products and Services
(Visual Mood Board)

Example of what this project would
look like

Name: Lucy Martin
Age: 32
Marital status: Married with one
son
Gender: Female
Demographics Background
Country: UK
City: London
Borough:
Greater London
Geographics
Habits: Lucy has the Habit of reading, watching sports tournaments, cooking, gardening doing Yoga and visiting to new places.
Lifestyle: Lucy lives digital lifestyle focusing on family. She mostly purchases daily needs products from online websites such as
Amazon to save time and also regularly orders online food to her house.
Interests: She likes to use social media for integrating with family friends and co-workers. Lucy is also a local climate activity using
social media to raise climate change awareness and supporting sustainable projects in her community.
Values: Lucy is interested in living healthy and sustainable lifestyle. She participates in climate change activism protests and gathering
nearby. She also enjoys reading to her son and passing on values of honesty, sustainability, integrity and learning curiosity to him.
Psychographics
Socio-Economic
Income:£9.31 per hour
Occupation: Hospital Receptionist
Home environment: Nuclear family
consisting of husband and son
Education: BA (Hons) in Hospitality
Lucy is focused working woman who believes in taking action for making positive change in the world and her personal life.
She is motivated by spending time with their friends and family. Lucy also enjoys taking the time to focus on the personal
relationships she cares about including her son. She ensures that he develops positive habits early in childhood such as reading,
sustainability, learning and following discipline. She is focused towards building her career as receptionist in the hospitality
industry and eventually leaving her hospital receptionist of for Hotel receptionist job. In order to do this, Lucy takes online
classes to improve her hospitality skills and credentials, reads course appropriate books and motivational books.
Consumer Profile

Business SWOT
• The creative business concept is innovative because it offers extra features to both readers and authors on
digital reading application making it more useful and unique.
• Sonic Reads is engaging because of the socialization element of staring book club or community for like-
minded bibliophiles.
• The creative idea of developing a digital social networking reading application is sustainable because it helps
unnecessary burden on already short natural resources such as cellulose fiber rich plants, water and energy
which is used to make paper.
• Sonic reads has strength of having strong cyber security and protection for application users.
• The application has strength of being good place for marketing and advertising as new authors and
publication house can purchase ads on the application to reach target consumers.
• The application does not offer any revolutionary new invention because social media communities focusing
on reading and digital reading apps are already available.
• The application does not have multilingual reading option making users limited to English language readers
and authors.
• Three is not option to help readers who have vision loss or neuro-divergent disability making it less inclusive.
• The application does not have high brand awareness making it difficult for people to start using the product.
• Consumers might not like marketing and advertisement during their reading which can be weakness
negatively affecting consumer experience.
• The application is completely digital which can be weakness for old age consumers who are not comfortable
with the high usage of digital technology further lowering the consumers who can effectively use the
application.
Strengths
Weaknesses

Business SWOT
• There is an opportunity to collaborate with publishing houses to ensure that the first
digital launch of books by popular author is completed in the Sonic reads application so
as to attract more consumers.
• Sonic reads can exploit the opportunity of AI and Big data to offer personalized
experience to each user and increase consumer satisfaction.
• There is an opportunity to expand beyond books and include digital art, comics and other
types of readable content so that the user base for the application increases.
• The visual aspects of the application can be improved by adding the setting of
personalizing visual aspects of user interface such as backgrounds, icons, cursor and
customizable digital bookmarks to make the user experience more engaging and
personalized.
• Consumers these days have less attention span which has reduced reading habits of the
general population which can negatively affect the size of target consumer for reading
application.
• There is threat of competition from already established digital reading apps such as
Kindle and audible who have high global popularity.
• Sonic Reads faces the threat of high costs of acquiring rights of various digital books and
audio books which can be quite high for popular literature and authors.
• There is threat of consumers not using the application much because digital technology
screen can cause eye strain and headaches if used for long time.
Opportunities
Threats