Report: Sony's 'One Sony' Strategy, Structural Changes, and Results

This report provides an analysis of Sony's 'One Sony' initiative, a strategic restructuring implemented under CEO Hirai in 2012. The primary goal was to create an integrated business. The report examines the pros and cons of the structural changes, including the focus on key strategic initiatives, strengthening core businesses, and expansion into emerging markets. It also addresses the negative impacts, such as employee layoffs, inter-departmental conflicts, and unclear reporting lines. Furthermore, the report outlines other initiatives beyond structural changes, such as strengthening core businesses in gaming, digital imaging, and mobile; turning around the television business; expanding into emerging markets; and accelerating innovation. The report concludes that while the restructuring presented both advantages and disadvantages, it was a significant step in adapting to the market dynamics.