Analysis of Sony Corporation's Future Business Strategies Report

This report provides a comprehensive analysis of Sony Corporation's business strategy. It begins with an introduction to business planning and its role in achieving goals. The report then delves into Task 2, which includes an evaluation of four key strategic options for Sony: market entry, substantive growth, limited growth, and retrenchment. The chosen strategy, market entry, is justified based on its potential for business expansion and increased market share. The report further assesses the roles and responsibilities of Sony staff in strategy implementation, highlighting the importance of resource allocation and skilled employees. It also analyzes the estimated resource requirements, including human, financial, and physical resources, and evaluates the contribution of SMART objectives. The conclusion summarizes the key findings, emphasizing the importance of resource availability and target setting for successful strategy implementation.

Business strategy
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TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
Enclosed in PPT...........................................................................................................................3
TASK 2............................................................................................................................................3
a,) Analyses and evaluate four key options that Sony corporation could adopt for future
strategy.........................................................................................................................................3
b.) Justification for selected strategy...........................................................................................4
c.) Assess the role and responsibilities of Sony staff who are involved in strategy
implementation............................................................................................................................4
d.) Analyses the estimated resources requirement that Sony will need.......................................4
e.) Evaluate the contribution of SMART objective.....................................................................5
CONLCUSION................................................................................................................................5
REFERENCES................................................................................................................................6
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INTRODUCTION
A business plan to achieve goals and to create position in industry through a business
strategy. It helps in retaining a customer for a longer period of time. A present report is based on
Sony Corporation. The present report cover, the appropriateness of the effectiveness of two
strategic planning techniques used in strategic planning is evaluated. Along with this, the
strategic positioning of Nisan UK by carrying out an internal audit using SWOT is analyzed.
Apart from that, the importance of stakeholder is analyzed.
TASK 1
Enclosed in PPT.
TASK 2
a,) Analyses and evaluate four key options that Sony corporation could adopt for future strategy
According to the given scenario as a member of the marketing department, it is required
to prepare report on strategy used by Sony Corporation. There is different future strategy for the
Sony Corporation which are discussed below
Market entry: according to this strategy company can enter into a new market for selling
its product and services. Company can sale its existing product and services in a new market for
increasing sale
Substantive growth: It is a strategy in which company sale its products and services at
lower price. Further, this strategy help in gaining large market share. Sony Corporation can
increase sale of its products and services by lowering its price.
Limited growth: it is a strategy in which Sony Corporation can expand its business by
selling existing product at old market (Haynes, 2015.). This strategy is also very effective for
Sony corporation future growth.
Retrenchment strategy: in a retrenchment strategy there are two types of strategy that is
turnaround strategy and divestment strategy. In divestment strategy there is portion of business
assets which turn into liquidation. If there is negative cash flow then company uses this strategy.
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b.) Justification for selected strategy
Market entry strategy is appropriate for the Sony Corporation for selling its existing
product and services in market. This strategy helps company in gaining success and for earning
profit. Further this strategy helps company in expanding its business in different geographical
area. Along with this company can also increase its market share and survive in competitive
market. This also help in creating awareness related to product among new customer so that they
eager to buy new product (McKnight, Waltz and McKnight, 2015). Company can promote its
product in new market so that many new people came to know their product and services.
Disinvestment is another strategy which is helpful for Sony Corporation as this help in
throughout those products which sale in market is less. It helps in reducing production cost of
that product which is not performing well.
c.) Assess the role and responsibilities of Sony staff who are involved in strategy implementation
After planning and the implementation of strategy is next step for the success of Sony
Corporation Company. It is necessary for company to properly implement the strategy so that it
can earn profit. Further management plays a great role in implementing a strategy because it is
duty of management to allocate resources properly. Also it need to make sure that company have
sufficient resources available or not (Elmelund-Præstekær. and Klitgaard, 2012). There are many
different strategy which need to implement at different strategy for this it is necessary to choose
strategy appropriate. Along with this company need to make sure that employees are high skilled
and experienced so that company can easily implement the strategy.
d.) Analyses the estimated resources requirement that Sony will need
In Sony corporation company human, financial and physical resources is required for
implementing a new strategic plan. Resources are necessary in the organization without it
company can achieve its target on time and not get success.
 Human resources
Sony corporation want to implement a strategy for success, it need to consider some human
resources (Grant, 2016). Human resources are very important for the organization because all
company activities are performed by them. For the given strategy Sony corporation need to have
enough technical strategy so that company productivity can be increases and it can earn profit.
 Financial resources:
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Financial resources are required by the Tesco Company so that strategy can become more
effective by the Sony Corporation. The organization can do finance can be done by tow way debt
or equity. In this equity is best as compare to debt because company need to not bear interest
cost on principal.
 Time and raw material :
For implementing any strategy there is some fixed period of time and material required so that no
problem occurs at the time of implementing a strategy. Sony corporation need to have a highly
advanced technology and, machine so that they can developed their strategy.
e.) Evaluate the contribution of SMART objective
Smart objective play a great role in Sony organization
Specific; It is necessary to set specific target which Sony corporation want to achieve
instead of setting general target (Dunn, and Xu, 2013.). Sony company can set target that it will
increase it company sale 10% till the end of 2017.
Measurable; there is need to have proper guideline for specific target for its completion it
required to have in such a manner that its progress can be measure.
Attainable; target which is set by company should be feasible by nature and all resources
should be available on time.
Relevant: in this it can be stated that target should be relevant in nature. So that target can
chive on time.
Timely; for achieving a target it is necessary to set time. Till that particular time target
should achieved by Sony company.
CONLCUSION
From the above report it can be concluded that there are many new strategy which company can
used for success. Fir implementing the strategy on organization it is necessary that company
have available all resources on time. Further company need to set target so that strategy which
need to implement can be achieved on time. Through conducting a pestle analysis company can
easily identified factor which are becoming barrier in its success.
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REFERENCES
Wei, Y.S., Samiee, S. and Lee, R.P., 2014. The influence of organic organizational cultures,
market responsiveness, and product strategy on firm performance in an emerging market.
Journal of the Academy of Marketing Science, 42(1), pp.49-70.
Dunne, T., Klimek, S.D., Roberts, M.J. and Xu, D.Y., 2013. Entry, exit, and the determinants of
market structure. The RAND Journal of Economics, 44(3), pp.462-487.
Grant, R.M., 2016. Contemporary strategy analysis: Text and cases edition. John Wiley & Sons.
Elmelund-Præstekær, C. and Klitgaard, M.B., 2012. Policy or institution? The political choice of
retrenchment strategy. Journal of European Public Policy, 19(7), pp.1089-1107.
McKnight, O., Paugh, R., Waltz, J. and McKnight, J., 2015. Retrenchment in Higher Education:
Public Perceptions and Marketing Implications. Journal of Higher Education Theory and
Practice, 15(5), p.67.
Haynes, K., 2015. Decline and Devolution: The Sources of Strategic Military Retrenchment.
International Studies Quarterly, 59(3), pp.490-502.
da Silva, B.C.G., Ferrari, R.J. and Tavares, J.C., 2015, August. Detection of Leukocytes in
Intravital Video Microscopy Based on the Analysis of Hessian Matrix Eigenvalues. In 2015
28th SIBGRAPI Conference on Graphics, Patterns and Images (pp. 345-352). IEEE.
De Brucker, K., Macharis, C. and Verbeke, A., 2013. Multi-criteria analysis and the resolution of
sustainable development dilemmas: A stakeholder management approach. European journal
of operational research, 224(1), pp.122-131.
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