In-depth Business Strategy Report: A Case Study of Sony Corporation

This report provides a comprehensive analysis of Sony Corporation's business strategy, starting with an overview of the company's mission, vision, goals, objectives, and core competencies. It delves into factors to consider when formulating strategic plans, including innovation, communication, employee engagement, and training. The report includes an organizational audit, a SWOT analysis identifying Sony's strengths, weaknesses, opportunities, and threats, and an examination of strategic planning techniques like the BCG matrix and SPACE matrix. Furthermore, the analysis incorporates PESTLE and Porter's Five Forces models to assess the external environment and competitive landscape. The role of key stakeholders, such as employees and customers, is also discussed. The report concludes with a recommended limited growth strategy for Sony to enhance its business and revenue, referencing relevant academic sources. Desklib provides access to this report and many other solved assignments for students.

TASK 1
Business Strategy

Introduction Sony Corporation
 Sony is one of the main leader of electronic market.
 Company's main office is located in Tokyo, Japan.
 The main competitors of firm are Apple, Samsung and
Nokia.
 Business adopts innovative technology in order to
develop unique products.
 Firm produces and markets its products at worldwide
level.
 The current products developed by business is
smartphones and tablets that attracts young clients.

Company's mission, vision, goals,
objectives and core competencies
 Mission- Sony's mission is to motivate and attract
different clients towards business. Thus, it is
essential for the to build effective strategies in order
to attain results and satisfy consumers.
 Vision- The vision of firm is to become the market
leader in the business sector. Organization adopts
innovative technology to develop its products and
thus enhances customer base in business.
 Goals- The main goal of business is to bring
innovation in products and services by adopting
unique technology.

Contd...
 Objectives- Furthermore, business executes
strategic planning in order to bring creative ideas
and thoughts that assists in capturing high market
share.
 Core competencies- The main competitive
advantage of business is technology adopted by
them to produce products.

Factors that need to consider when
formulating strategic plans
 Innovation- In this business is required to adopt
innovative technology so that business can plan for
new products in market and attract clients.
 Effective communication- Here, Sony is required to
develop communication so that different
information can be delivered effectively and thus
decisions can be taken in business.

Contd...
 Employee engagement- It is significant for firm to
involve employee at the time of making effective
decision and thus coordination can be developed
effectively.
 Training- Further, in order to implement the tactics
employees are needed to be trained effectively so
that they can accomplish the target and goals.

The effectiveness of techniques that
helps in developing business plans
 Business is required to adopt best techniques so
that strategies can be developed effectively.
 Through adopting and implementing such
techniques it helps in earning high profits and
revenues.
 Information should be delivered effectively at varied
levels in business.

Contd....
 Further, adopting innovative techniques helps
business in assessing the needs of individual and
then provide them required products to satisfy their
wants.
 Providing appropriate training to workers regarding
the business and use of technology so that results
can be attained.
 Thus, it helps in carrying out the strategies
effectively and attain the targets on timely basis.

Organizational audit
There are various resources which are required to be adopted
by Sony in order to carry out organizational audit and which
are as follows-
Financial resources- Business is required to avail the funds
required in order to implement the strategy and thus fulfil the
needs effectively.
Human resources- It states that employees are needed to
assist business in implementing the strategy so that varied
activities can be attained easily.
Technological resources- Such resources are needed by
firm in order to adopt improved and advanced technology so
that strategy can be implemented efficiently.

SWOT Analysis
STRENGTH:
Innovative and Quality
Collective Brand Image
Reliable communication device
User friendly products
WEAKNESS:
Less Competitive Prices
Stability issues like crash and intermittent
switching off
Not targeted much towards business
individuals
OPPORTUNITIES:
Increase in the global demand of smartphone
Development of emerging markets such as
India and China
Upgrading of software
THREATS:
High level of competition in this market
Excessive pressure for downsizing their price
High customer bargaining attitude

Strategic planning techniques
It can be state that planning directly influences the
business future performance. Thus, as a result of
this management of business is required to collect
proper amount of information before making a
strategic plan. It involves different types of
information for the purpose of improving the
current performance of business. Following are
the techniques that are used such as-

BCG matrix
BCG matrix is also known as Boston Consultancy
Group in order to access business standing
within industry. However, such matrix helps in
comparing the business growth rate and assist
in determining the enterprise current position
within industry. In such matrix it involves star,
cash cows, dog and question mark. Star states
that business growth rate is high along with the
market growth rate.