Analysis of Sony's Marketing and Communication Strategies Report

This report analyzes Sony's marketing and communication strategies in the digital world. It explores various marketing strategies, team collaboration, and the impact on company performance. The report details the research conducted, including the analysis of Sony's product strengths, weaknesses, and its competitive landscape. It highlights challenges faced during the project, such as communication barriers and accessing authentic information. The report also discusses the importance of effective teamwork, the division of tasks, and the creation of an effective presentation. Furthermore, it provides insights into the research conducted to understand customer perceptions and market situations. The conclusion emphasizes the benefits of teamwork and provides a summary of the issues faced and the contributions made to the project.

PRINCIPLES OF
MARKETING &
COMMUNICATIONS IN A
DIGITAL WORLD

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK...............................................................................................................................................1
CONCLUSION ...............................................................................................................................3
REFERENCES................................................................................................................................4

INTRODUCTION
Marketing is a activity that includes promotion, advertisement, selling, market research,
product development and many more. Marketing communication is a very complex part of an
organisation which help to convey messages by using several mode of communication within
team as well as out side in the whole world (Blaschke, 2012). In this project Sony company is
selected to analysis their marketing strategies as well as communication process. I am preparing
project in a group in order to identify impact of marketing and communication on company's
performance. During this project, I will understand various kind of marketing strategies and plan.
TASK
When I work in a group, I learn several thing which increase my knowledge and
capabilities. Me and my group members are sharing all information with each others which
improves content as well by discussing about case studies as I able to become master in the
basics. Form this project, I will learn about how team's functions should be productive, all
individual should be full fill their own responsibility in project in order to improve performance.
With together work are become more easy as compare to individuals. When we are conducting
marketing research project together, we can divide all work into all group members. Through
this, I am able to work in group and capable to express my thinking and thoughts in front of
others peoples. In this project, I learn about marketing strategies of several organisation and
analysis their plan or process in order to implementing these strategies at market place. I am
conducting research about firm product strength and weaknesses and its impact on customer's
satisfaction. Sony is a high brand recall about their product and services. Clients are purchasing
Sony goods with high expectation of quality and performance. Some famous product of Sony are
Play station, compact disc, walkman, blu ray, jumbo tron, memory stick and many more (Evans,
2013). I have analysis that Company face lot of competition in consumer appliances, some are
Samsung, LG, Panasonic, Philips, Dell, Apple, Hewlett Packard, lenovo etc.
Various kind of problem are arising during the project but one of be most difficult issue is
barriers of communication within team members. I feel that, lack of communication create
conflicts among team members and increase mistrust, increase absenteeism, reduce morale, build
bad interpersonal relationship, the grapevine effect, leeks information about project leads to
negativity and many more. In order to build effective communication between group members; I
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make many efforts but they can not enough because various kind of issue are not resolve by only
my action, other members interest are matters. Also, I have face problem related to authentic
information about firm marketing and communication strategies in order to carry out whole
project in a effective ways. My group is organising research to know market situation and as well
as customers perception, attitude, behaviours, motivation factors etc. When I make my
presentation, I have to face many types of issues like unfamiliar venue and equipment, being too
verbose, speaking incoherently, lack of dynamism, avoiding eye contact etc. Some of the
technical issues are also creating problem like my slide show on my laptop can not support
projectors, my PC is widescreen but not projector, what place right or left of screen I am stand to
present presentation, due to room arrangement I am not able to stand close enough to my laptop
etc. These all and others various kind of small problem are create problem for me to present my
presentation in an effective manner.
In a group presentation, I have to contribute my effort to make effective delivery of
project in front of others. I have established ground rule of work in group like behavioural
guideline, scheduling, deciding your line ups etc. In order to matching members behaviours
about team work and their position involves in decision making process affect my several factors
like strength and weaknesses of team members, style, confidence, audience, purpose etc. As a
team leaders I am dividing all task into entire group members. I am always try to develop
consistency as well as continuity in whole project work in order to present effective presentation
in front of others. I am good in technical so that I make entire presentation on my laptop.
Through this, I have learn new things which are helps to make more attractive power point
presentation.
All team members have contribute in presentation like preparation, gather information
and data, analysis Sony product strength, weaknesses, opportunities and threat and many more.
In order to completing these work in an effective manner, all team are allocated task accordingly
to their own strength and weaknesses. All team member are work together in order to achieve
common objectives in specific time period. Work are divided like one team member are
interacted with customers to know their opinion about firm product and services, one team
members make power point presentation as well as manage all data or information in an
systematic manner. One person form the group are work on company marketing strategies as
well as plan and its impact on their performance and productivity. One person form the group
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has investigating competitors work to gain competitive benefits as well as complete with Sony
good at market place. All individuals team members have their own role and responsibilities in
project. As a team leader, I can investigating that entire group are work together and provide
contribution to make effective presentation in front of others.
CONCLUSION
From the above report it is a concluded that working in a team are not so easy but
productivity of task has increase. So that, most of the project are competing in a group in order to
gain high fruitfulness of project work. In this entire report explain what kind of issues face by me
like lack of communication among team members, conflicts, unauthentic information and data
etc. I have contribute in this presentation make attractive power point presentation and interpret
all information to generate effective outcome to gain high attention of audience.
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REFERENCES
Book and Journals
Blaschke, L. M., 2012. Heutagogy and lifelong learning: A review of heutagogical practice and
self-determined learning. The International Review of Research in Open and Distributed
Learning. 13(1). pp.56-71.
Evans, C., 2013. Making sense of assessment feedback in higher education. Review of
educational research. 83(1). pp.70-120.
McLaughlin, J. E. and et. al., 2014. The flipped classroom: a course redesign to foster learning
and engagement in a health professions school. Academic Medicine. 89(2). pp.236-243.
Ryan, D., 2016. Understanding digital marketing: marketing strategies for engaging the digital
generation. Kogan Page Publishers.
Vohs, K. D. and et. al., 2014. Making choices impairs subsequent self-control: a limited-resource
account of decision making, self-regulation, and active initiative.
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