Business Strategy Research: Sony's Survival in the Global Marketplace
VerifiedAdded on 2021/01/01
|34
|6041
|309
Report
AI Summary
This research project investigates how Sony, a multinational technology company, navigates and survives in the competitive global market. The report begins with an introduction outlining the research proposal, aims, and objectives, followed by a literature review exploring relevant academic and industry insights. The methodology section details the research approaches and techniques employed, including primary data collection through surveys and secondary data analysis. The findings are presented through data interpretation, analyzing factors such as market trends, customer demands, and competitive challenges. The report concludes with recommendations for Sony's continued success, including strategies for innovation, ethical business practices, and effective marketing. A personal reflective statement and appendices with survey data and references complete the study.
Contribute Materials
Your contribution can guide someone’s learning journey. Share your
documents today.
Research Project
Secure Best Marks with AI Grader
Need help grading? Try our AI Grader for instant feedback on your assignments.
Table of Contents
TOPIC: “HOW DOES SONY SURVIVE IN THE GLOBAL MARKET”....................................3
CHAPTER 1: INTRODUCTION....................................................................................................3
1.1 Research Proposal............................................................................................................3
CHAPTER 2: LITERATURE REVIEW.........................................................................................6
2.1 Introduction......................................................................................................................6
2.2 Literature Review.............................................................................................................6
CHAPTER 3: RESEARCH METHODOLOGIES........................................................................10
3.1 Research approaches......................................................................................................10
3.2 Methodologies................................................................................................................10
CHAPTER 4: DATA COLLECTION AND DATA ANALYSIS................................................13
4.1 Data collection................................................................................................................13
4.2 Data Interpretation or Analysis......................................................................................15
CHAPTER 5: CONCLUSION AND RECOMMENDATION.....................................................23
5.1 Conclusion......................................................................................................................23
5.2 Recommendation............................................................................................................24
CHAPTER 6: PERSONAL REFLECTIVE STATEMENT..........................................................25
6.1 Reflect on research method used in project....................................................................25
6.2 Consider research method that could have been used....................................................25
6.3 Areas for further research...............................................................................................25
APPENDICES...............................................................................................................................26
REFERENCES..............................................................................................................................35
TOPIC: “HOW DOES SONY SURVIVE IN THE GLOBAL MARKET”....................................3
CHAPTER 1: INTRODUCTION....................................................................................................3
1.1 Research Proposal............................................................................................................3
CHAPTER 2: LITERATURE REVIEW.........................................................................................6
2.1 Introduction......................................................................................................................6
2.2 Literature Review.............................................................................................................6
CHAPTER 3: RESEARCH METHODOLOGIES........................................................................10
3.1 Research approaches......................................................................................................10
3.2 Methodologies................................................................................................................10
CHAPTER 4: DATA COLLECTION AND DATA ANALYSIS................................................13
4.1 Data collection................................................................................................................13
4.2 Data Interpretation or Analysis......................................................................................15
CHAPTER 5: CONCLUSION AND RECOMMENDATION.....................................................23
5.1 Conclusion......................................................................................................................23
5.2 Recommendation............................................................................................................24
CHAPTER 6: PERSONAL REFLECTIVE STATEMENT..........................................................25
6.1 Reflect on research method used in project....................................................................25
6.2 Consider research method that could have been used....................................................25
6.3 Areas for further research...............................................................................................25
APPENDICES...............................................................................................................................26
REFERENCES..............................................................................................................................35
TOPIC: “HOW DOES SONY SURVIVE IN THE GLOBAL MARKET”
CHAPTER 1: INTRODUCTION
1.1 Research Proposal
Overview of nature of project
Today, in order to earn competitive advantage organisations concerns more on getting
sustainability in global market. For this process, they develop various strategies and policies to
attract customers and meet their demand in desired manner. In context with Sony, it is one of the
multinational companies that deal in technology sector (Hirst,Thompson and Bromley, 2015).
This is a German Company that offers diversified products and services such as electronics,
mobile phones and gadgets, video games, entertainment, telecommunication equipment,
computer hardware and more. It operates its business in many countries and offer its products
world wide. For expansion of business in new emerging marketplace in the fast-changing
international market, Sony needs to concern more on introducing innovative features in its
products as well as reinvent itself. This would give advantages to survive in global market and
earn more profitability. The present research focusing on understanding the concept of how Sony
survive in international market, where many companies are already established to give high
competition. To investigate this topic, researchers have framed appropriate aims and objectives
( Beck, 2018). This would help in getting direction to address research issues and develop
effective outcomes in predetermined period of time.
Research aims and objectives
Aim: “To find out how Sony can survive in the global market”.
Objectives:
To find out how does Sony survive in a global market.
To investigate about Sony’s research and development team.
To expand knowledge on how Sony maintains a good cash flow.
To find out how Sony is one of the biggest companies in the world.
To collecting and analysing primary and secondary data about Sony to help with objects
what to follow
Rationale of research
CHAPTER 1: INTRODUCTION
1.1 Research Proposal
Overview of nature of project
Today, in order to earn competitive advantage organisations concerns more on getting
sustainability in global market. For this process, they develop various strategies and policies to
attract customers and meet their demand in desired manner. In context with Sony, it is one of the
multinational companies that deal in technology sector (Hirst,Thompson and Bromley, 2015).
This is a German Company that offers diversified products and services such as electronics,
mobile phones and gadgets, video games, entertainment, telecommunication equipment,
computer hardware and more. It operates its business in many countries and offer its products
world wide. For expansion of business in new emerging marketplace in the fast-changing
international market, Sony needs to concern more on introducing innovative features in its
products as well as reinvent itself. This would give advantages to survive in global market and
earn more profitability. The present research focusing on understanding the concept of how Sony
survive in international market, where many companies are already established to give high
competition. To investigate this topic, researchers have framed appropriate aims and objectives
( Beck, 2018). This would help in getting direction to address research issues and develop
effective outcomes in predetermined period of time.
Research aims and objectives
Aim: “To find out how Sony can survive in the global market”.
Objectives:
To find out how does Sony survive in a global market.
To investigate about Sony’s research and development team.
To expand knowledge on how Sony maintains a good cash flow.
To find out how Sony is one of the biggest companies in the world.
To collecting and analysing primary and secondary data about Sony to help with objects
what to follow
Rationale of research
In today’s competitive world, innovation is the only way by which companies can survive
in global market. In this regard, technology is considered as future of technological, retail,
manufacturing and other industries. Therefore, the main reason behind choosing this topic is to
analyse how technology helps organisations in getting sustainability of business (Rugman,
2012). For this purpose, Sony is chosen because this company deals in both technical and
electronic segment where innovations come out with new products and services that helps in
increasing customer satisfaction. While another reason to choose Sony as a research case study
to evaluate how much this company operate business ethically.
Activities and Timescale
This part of research activities which are going to be done for conducting a research on
chosen topic. It includes identification of main topic, frame problem statement, setting deadlines
for completion of project, conduct literature review to analyse view point of some professionals
who have already done investigation on same topic, select appropriate research methodologies
for gathering adequate amount of primary and secondary information, determine budget and
more (Docquier and Rapoport, 2012). After developing such activities, researchers have used the
concept of Gantt Chart to frame each activity in a proper interval of time. This would help in
completing research study within three to four months.
Task Name Duration Start Finish Resource Names
Identifying title of study 15 days 01/02/19 15/02/2019
Problem statement 18 days 15/02/19 9/3/2019
Setting deadlines 4 days 12/03/19 16/03/19
Literature review 5 days 19/02/19 24/03/19 Books, Journals, Internet
and articles
Selecting techniques for
research 5 days 26/03/19 31/03/19
Determining Budget 4 days 02/04/19 06/04/19
Data Interpretation and 13 days 09/04/2019 22/04/19 Questionnaires
in global market. In this regard, technology is considered as future of technological, retail,
manufacturing and other industries. Therefore, the main reason behind choosing this topic is to
analyse how technology helps organisations in getting sustainability of business (Rugman,
2012). For this purpose, Sony is chosen because this company deals in both technical and
electronic segment where innovations come out with new products and services that helps in
increasing customer satisfaction. While another reason to choose Sony as a research case study
to evaluate how much this company operate business ethically.
Activities and Timescale
This part of research activities which are going to be done for conducting a research on
chosen topic. It includes identification of main topic, frame problem statement, setting deadlines
for completion of project, conduct literature review to analyse view point of some professionals
who have already done investigation on same topic, select appropriate research methodologies
for gathering adequate amount of primary and secondary information, determine budget and
more (Docquier and Rapoport, 2012). After developing such activities, researchers have used the
concept of Gantt Chart to frame each activity in a proper interval of time. This would help in
completing research study within three to four months.
Task Name Duration Start Finish Resource Names
Identifying title of study 15 days 01/02/19 15/02/2019
Problem statement 18 days 15/02/19 9/3/2019
Setting deadlines 4 days 12/03/19 16/03/19
Literature review 5 days 19/02/19 24/03/19 Books, Journals, Internet
and articles
Selecting techniques for
research 5 days 26/03/19 31/03/19
Determining Budget 4 days 02/04/19 06/04/19
Data Interpretation and 13 days 09/04/2019 22/04/19 Questionnaires
Secure Best Marks with AI Grader
Need help grading? Try our AI Grader for instant feedback on your assignments.
analysis
Evaluating results and
findings 8 days 10/04/2019 18/04/19
Presenting conclusion
and recommendations 7 days 16/04/2019 23/04/19
Documenting results 3 days 23/04/2019 26/04/19
Submission of report 16 days 14/04/2019 30/04/19
ACTIVITE
S
WEE
K 1
WEE
K 2
WEE
K 3
WEEK
4
WEEK
5
WEE
K 6
WEE
K 7
WEE
K 8
WE
EK 9
WEE
K 1 0
Identifying
title of study
Problem
statement
and select
the company
with tutor
Setting
deadlines,
red about
Sony
Literature review
Selecting
techniques
for research
Determining
Evaluating results and
findings 8 days 10/04/2019 18/04/19
Presenting conclusion
and recommendations 7 days 16/04/2019 23/04/19
Documenting results 3 days 23/04/2019 26/04/19
Submission of report 16 days 14/04/2019 30/04/19
ACTIVITE
S
WEE
K 1
WEE
K 2
WEE
K 3
WEEK
4
WEEK
5
WEE
K 6
WEE
K 7
WEE
K 8
WE
EK 9
WEE
K 1 0
Identifying
title of study
Problem
statement
and select
the company
with tutor
Setting
deadlines,
red about
Sony
Literature review
Selecting
techniques
for research
Determining
Budget
Data
Interpretatio
n and
analysis
Evaluating
results and
findings
Presenting
conclusion
and
recommend
ations
Documentin
g results
Submission
of report
CHAPTER 2: LITERATURE REVIEW
2.1 Introduction
Literature review refers to paper of scholars that include various articles and journals
which are consisting of current knowledge and information. This will also include substantive
findings which help them in conducting research in proper manner. Along with this, literature
review will also include theoretical as well as methodological data that is based on a particular
topic on which research is conducting (Papastergiadis, 2018). The respective method is
considered as secondary source of collecting data as well as information in order to complete
research in effective and appropriate manner. By this, researcher is also able to collect
information, data or view point of different authors on a particular topic on which research is
conducting in order to do analysis. It may include various sources such as books, journals,
articles, online books or journals and many more. In respect of this research, researcher consider
Data
Interpretatio
n and
analysis
Evaluating
results and
findings
Presenting
conclusion
and
recommend
ations
Documentin
g results
Submission
of report
CHAPTER 2: LITERATURE REVIEW
2.1 Introduction
Literature review refers to paper of scholars that include various articles and journals
which are consisting of current knowledge and information. This will also include substantive
findings which help them in conducting research in proper manner. Along with this, literature
review will also include theoretical as well as methodological data that is based on a particular
topic on which research is conducting (Papastergiadis, 2018). The respective method is
considered as secondary source of collecting data as well as information in order to complete
research in effective and appropriate manner. By this, researcher is also able to collect
information, data or view point of different authors on a particular topic on which research is
conducting in order to do analysis. It may include various sources such as books, journals,
articles, online books or journals and many more. In respect of this research, researcher consider
literature review of various authors related to research topic, it will help them in understanding
viewpoint of other on same topic, some major of them are mentioned below:-
2.2 Literature Review
Sony survive in a global market:
As per the view of Vlad Sanov 2018, Sony is a Japanese multinational corporation which
headquarter is in Kōnan, Minato, Tokyo. It has a diversified business which includes consumer
and professional electronic items as well as it also offer gaming, entertainment and financial
services. The company owns the largest music entertainment and video game console publishing
business in world. Sony is one of the leading manufacturers of electronic products for the
consumer and professional markets, also a leading player in the film and television entertainment
industry. According to author, Sony is facing decline stage for some of its products and services
but they are also developing various innovative products which help them in regaining trust and
market shares. Such as latest earnings report from Sony indicates the company’s already tiny
smart phone business has shrunk by almost half. In 2018, Sony managed to sell only 2 million
mobile devices which lead to downfall to 1.4 million from the same period of preceding year. In
year 2017, Sony sold 13.5 million phones and back in April 2018 with estimate target for 10
million, but now that’s been revised reducing to 9 million (Sony’s mobile business, 2019).
Competitor of Sony, HTC is for the title of being the least relevant global Android device
vendor. As per the author's perspective, the overall earnings report from Sony is much more
upbeat, with most of its sub-divisions growing at a healthy rate which is led by its Play Station
gaming group. Now by their new innovative section of play station, respective company able to
gain its market share at worldwide level that leads to company’s profitability and customer’s
base.
Sony’s research and development team:
As per article given by Sony in year 2018, Sony is a Japanese multinational corporation
whose headquarter is in Kōnan, Minato, Tokyo. It has a diversified business which is one of the
leading manufacturers of electronic products for the consumer and professional markets, and also
a leading player in the film and television entertainment industry. According to the respective
author, Sony plans to continue its research and development based on the spirit of innovation and
challenge detailed in its Founding Prospectus. Respective company also contributes in social
responsibility through its innovative idea. Sony's R&D Centre works to promote research and
viewpoint of other on same topic, some major of them are mentioned below:-
2.2 Literature Review
Sony survive in a global market:
As per the view of Vlad Sanov 2018, Sony is a Japanese multinational corporation which
headquarter is in Kōnan, Minato, Tokyo. It has a diversified business which includes consumer
and professional electronic items as well as it also offer gaming, entertainment and financial
services. The company owns the largest music entertainment and video game console publishing
business in world. Sony is one of the leading manufacturers of electronic products for the
consumer and professional markets, also a leading player in the film and television entertainment
industry. According to author, Sony is facing decline stage for some of its products and services
but they are also developing various innovative products which help them in regaining trust and
market shares. Such as latest earnings report from Sony indicates the company’s already tiny
smart phone business has shrunk by almost half. In 2018, Sony managed to sell only 2 million
mobile devices which lead to downfall to 1.4 million from the same period of preceding year. In
year 2017, Sony sold 13.5 million phones and back in April 2018 with estimate target for 10
million, but now that’s been revised reducing to 9 million (Sony’s mobile business, 2019).
Competitor of Sony, HTC is for the title of being the least relevant global Android device
vendor. As per the author's perspective, the overall earnings report from Sony is much more
upbeat, with most of its sub-divisions growing at a healthy rate which is led by its Play Station
gaming group. Now by their new innovative section of play station, respective company able to
gain its market share at worldwide level that leads to company’s profitability and customer’s
base.
Sony’s research and development team:
As per article given by Sony in year 2018, Sony is a Japanese multinational corporation
whose headquarter is in Kōnan, Minato, Tokyo. It has a diversified business which is one of the
leading manufacturers of electronic products for the consumer and professional markets, and also
a leading player in the film and television entertainment industry. According to the respective
author, Sony plans to continue its research and development based on the spirit of innovation and
challenge detailed in its Founding Prospectus. Respective company also contributes in social
responsibility through its innovative idea. Sony's R&D Centre works to promote research and
Paraphrase This Document
Need a fresh take? Get an instant paraphrase of this document with our AI Paraphraser
development by integrating devices and systems. As per author, Sony will also try to expand
ranges of products and services by using new and innovative technologies such as in Business to
Business, entertainment and financial services fields.
In respective company, research and development department conduct market analysis so
that they can understand new technology, need and requirement of customers. This helps them in
developing new and innovative products according to customers which leads to enhancement in
customer’s base as well as increase in market shares. Each of these subsidiaries conducts R&D
related to its business field. Sony Computer Science Laboratories was established in 1988 to
conduct R&D that contributes to humanity and society by pioneering new research areas and
research paradigms and developing new technologies and businesses. The company is
developing new research fields by giving researchers the freedom to pursue highly creative and
fundamental research that is truly innovative in nature. R&D costs for fiscal 2017 increased to
458.5 billion. Compare to 6.9% in the previous fiscal year, the ratio of R&D expense to total
revenue excluding Financial Services was 6.3% (Research & Development, 2019). By its research
and development team, Sony able to gain market shares which helps it in attracting customers
and clients in effective manner. Along with this, firm is also able to increase its profitability ratio
and gain high competitive advancement.
Sony maintains a good cash flow:
According to author Jon Russell 2013, Sony is one of the famous and big brands which
offer numbers of products from years 1946. Products offer by respective company are consumer
electronics, semiconductors, video games, films, games, television programs, computer
hardware, music, telecommunication and equipments. Along with this, it also provide variety of
services such as financial services, insurance, banking, credit finance, advertising agency as well
as network services. By offering variety of products and services, firm is able to attract more and
more customers which lead to development and maintenance of good cash flow. Play station
offer by Sony, boom the revenue as well as cash flow of by 27 percent which is recorded as $2.1
billion profit in a year (Sony posts $2.1B profit as PlayStation sales keep on growing, 2019).
According to author, play station of respective company is performing very effectively
and efficiently which leads to increase in revenue from six percent to $19.6 billion. Other
offering of receptive company also helps it in boosting its sales as well as revenue in appropriate
manner. Such as apart from gaming or play station, Sony is known as one of the big gainer in
ranges of products and services by using new and innovative technologies such as in Business to
Business, entertainment and financial services fields.
In respective company, research and development department conduct market analysis so
that they can understand new technology, need and requirement of customers. This helps them in
developing new and innovative products according to customers which leads to enhancement in
customer’s base as well as increase in market shares. Each of these subsidiaries conducts R&D
related to its business field. Sony Computer Science Laboratories was established in 1988 to
conduct R&D that contributes to humanity and society by pioneering new research areas and
research paradigms and developing new technologies and businesses. The company is
developing new research fields by giving researchers the freedom to pursue highly creative and
fundamental research that is truly innovative in nature. R&D costs for fiscal 2017 increased to
458.5 billion. Compare to 6.9% in the previous fiscal year, the ratio of R&D expense to total
revenue excluding Financial Services was 6.3% (Research & Development, 2019). By its research
and development team, Sony able to gain market shares which helps it in attracting customers
and clients in effective manner. Along with this, firm is also able to increase its profitability ratio
and gain high competitive advancement.
Sony maintains a good cash flow:
According to author Jon Russell 2013, Sony is one of the famous and big brands which
offer numbers of products from years 1946. Products offer by respective company are consumer
electronics, semiconductors, video games, films, games, television programs, computer
hardware, music, telecommunication and equipments. Along with this, it also provide variety of
services such as financial services, insurance, banking, credit finance, advertising agency as well
as network services. By offering variety of products and services, firm is able to attract more and
more customers which lead to development and maintenance of good cash flow. Play station
offer by Sony, boom the revenue as well as cash flow of by 27 percent which is recorded as $2.1
billion profit in a year (Sony posts $2.1B profit as PlayStation sales keep on growing, 2019).
According to author, play station of respective company is performing very effectively
and efficiently which leads to increase in revenue from six percent to $19.6 billion. Other
offering of receptive company also helps it in boosting its sales as well as revenue in appropriate
manner. Such as apart from gaming or play station, Sony is known as one of the big gainer in
sales of financial services. This products offer by respective company help boosting and
generating revenue in proper way, through which they able to increase 27 percent and
semiconductors help them in improving up revenue by 11 percent and many more. Moreover, by
all these sectors respective company able to gain huge profit ratio in an effective and efficient
way. As per the view of author, respective company sometimes go through decline stage but they
plan new strategy with innovation as well as creativity which help them in regaining market trust
and shares in effective and appropriate manner.
Sony is one of the biggest companies in the world
As per the views of Brian Hooper 2019, there are various company which operating its
business operation and function in same conglomerate industry in which Sony is operating such
as Microsoft, HTC and many more. Respective company is Japanese Conglomerate Company
which offers variety of products and services at worldwide level. Sony basically develop,
design, manufacture and sales variety of products such as electronic equipments, devices, game
and many more ( Cetorelli and Goldberg, 2012). As per the list of Fortune 500, Sony is listed at
87 number in year 2011 and in year 2012, it was listed at 83 number. This shows respective
company is enhancing its business at High ratio. There are approx 117,300 numbers of
employees working on full time basis in Sony Company till 2018 (Which is the biggest company,
Microsoft or sony?, 2019). Respective company provide variety of products and services such as
television, video game, computer, media players and many more. Along with this, their are also
some parent company of Sony Group which is conducting business in motion pictures, music as
well as in financial services. There are major four companies which are owned by respective
company i.e. Ericsson that is a telecommunication, internet and cable company, Columbia
Picture Entertainment which is a small movie production studio. Third one is CBS Record Group
which is an American entertainment which is founded in year 1929. Moreover, Sony also owned
Gaikai which is developed in year 2008 that develop games and cloud based gaming technology.
Respective company offer their variety of products and services at worldwide level which help
them in gaining more and more customers base and market share in effective way.
generating revenue in proper way, through which they able to increase 27 percent and
semiconductors help them in improving up revenue by 11 percent and many more. Moreover, by
all these sectors respective company able to gain huge profit ratio in an effective and efficient
way. As per the view of author, respective company sometimes go through decline stage but they
plan new strategy with innovation as well as creativity which help them in regaining market trust
and shares in effective and appropriate manner.
Sony is one of the biggest companies in the world
As per the views of Brian Hooper 2019, there are various company which operating its
business operation and function in same conglomerate industry in which Sony is operating such
as Microsoft, HTC and many more. Respective company is Japanese Conglomerate Company
which offers variety of products and services at worldwide level. Sony basically develop,
design, manufacture and sales variety of products such as electronic equipments, devices, game
and many more ( Cetorelli and Goldberg, 2012). As per the list of Fortune 500, Sony is listed at
87 number in year 2011 and in year 2012, it was listed at 83 number. This shows respective
company is enhancing its business at High ratio. There are approx 117,300 numbers of
employees working on full time basis in Sony Company till 2018 (Which is the biggest company,
Microsoft or sony?, 2019). Respective company provide variety of products and services such as
television, video game, computer, media players and many more. Along with this, their are also
some parent company of Sony Group which is conducting business in motion pictures, music as
well as in financial services. There are major four companies which are owned by respective
company i.e. Ericsson that is a telecommunication, internet and cable company, Columbia
Picture Entertainment which is a small movie production studio. Third one is CBS Record Group
which is an American entertainment which is founded in year 1929. Moreover, Sony also owned
Gaikai which is developed in year 2008 that develop games and cloud based gaming technology.
Respective company offer their variety of products and services at worldwide level which help
them in gaining more and more customers base and market share in effective way.
CHAPTER 3: RESEARCH METHODOLOGIES
Research methodology consist of specific techniques that are adopted by a researcher in
order to process, collect, assemble and evaluate data. It defines how data are collected and
analysed in an appropriate manner so that effective result can be adopted (Eriksen, 2014).
Basically it focuses on new research on the basis of data that has been collected from different
sources like qualitative and quantitative techniques.
3.1 Research approaches
It is a plan or procedure that consist of different steps of board assumption in detailed
method of data collection, analysis and interpretation. It is based on nature of research so that
problem of it can be addressed. Herein, research approach is divided into two part which are
determined below:
Inductive research approach: Inductive research approach usually does not involve any
formulation of hypotheses. It starts with research equation and aims as well as objective that are
needed to be achieved during the research process. Herein, in this process data is collected and
used to explore phenomenon, identify themes and patterns that create a conceptual framework.
Deductive research approach: Deductive approach consist of inferences as data collected
are on actual basis which help in determine the actual output which is effective for a researcher.
Herein, data is collected which is specific in nature that helps to evaluate proposition or
hypothesis related to an existing theory or process.
Since the main difference between deductive and inductive approaches to research is that
whilst a deductive approach is aimed at testing a theory and inductive approach is concerned
with the generation of the new theory emerging from data. A deductive approach normally
begins with a hypothesis, whilst inductive approach will use research questions to narrow the
scope of the study (Palan, Murphy and Chavagneux, 2013). In context with present research,
inductive approach has been used for gathering specific information about Sony within literature
review part.
3.2 Methodologies
A Research methodology refers to strategy or tool which are adopted by researcher in order
to conduct their research in an effective manner. By adopting this method, a researcher is able to
investigate problems and issues in an accurate manner. Herein, it is conducted by many steps
Research methodology consist of specific techniques that are adopted by a researcher in
order to process, collect, assemble and evaluate data. It defines how data are collected and
analysed in an appropriate manner so that effective result can be adopted (Eriksen, 2014).
Basically it focuses on new research on the basis of data that has been collected from different
sources like qualitative and quantitative techniques.
3.1 Research approaches
It is a plan or procedure that consist of different steps of board assumption in detailed
method of data collection, analysis and interpretation. It is based on nature of research so that
problem of it can be addressed. Herein, research approach is divided into two part which are
determined below:
Inductive research approach: Inductive research approach usually does not involve any
formulation of hypotheses. It starts with research equation and aims as well as objective that are
needed to be achieved during the research process. Herein, in this process data is collected and
used to explore phenomenon, identify themes and patterns that create a conceptual framework.
Deductive research approach: Deductive approach consist of inferences as data collected
are on actual basis which help in determine the actual output which is effective for a researcher.
Herein, data is collected which is specific in nature that helps to evaluate proposition or
hypothesis related to an existing theory or process.
Since the main difference between deductive and inductive approaches to research is that
whilst a deductive approach is aimed at testing a theory and inductive approach is concerned
with the generation of the new theory emerging from data. A deductive approach normally
begins with a hypothesis, whilst inductive approach will use research questions to narrow the
scope of the study (Palan, Murphy and Chavagneux, 2013). In context with present research,
inductive approach has been used for gathering specific information about Sony within literature
review part.
3.2 Methodologies
A Research methodology refers to strategy or tool which are adopted by researcher in order
to conduct their research in an effective manner. By adopting this method, a researcher is able to
investigate problems and issues in an accurate manner. Herein, it is conducted by many steps
Secure Best Marks with AI Grader
Need help grading? Try our AI Grader for instant feedback on your assignments.
such as identification of plan, selecting the appropriate method that develops strategy and many
more. Apart from this, a researcher will able to understand respondents so that research can be
evaluated in an appropriate manner. Thus, it is important as well as essential to study about
human behaviour.
Quantitative research: Quantitative research help a researcher to gather relevant
information on a particular topic. It helps in finding different numerical data and putting them
into appropriate manner in form of statistical in order to attain knowledge. It mainly focuses on
different attitude, opinion, behaviour of people on different topics (Evans, 2012). It usually
consists of large sample of population so that a researcher can adhere its research in an
appropriate manner.
Qualitative research: Qualitative research is usually a type of social research in which a
data is collected from various sources such as questionnaire, interaction with people, reviewing
their thoughts and opinion on particular topic towards research issues. It basically provides
knowledge on a particular topic that help in analysing data in an effective manner. Herein, a
researcher data is adopting quantitative research method in conducting this particular research.
Sampling: Sampling strategy refers to process which is acquire by researcher in order to
identify sample size in effective manner. With this, a researcher will able to find out outcome
according to need and demand of research. Herein, there are basically two strategies through
which a researcher will able to select sample size in an appropriate manner, i.e., probability and
non-probability sampling. Eventually, a researcher can adopt random sampling, stratified
sampling, cluster sampling, multi stage sampling and systematic random sampling. It is essential
for a researcher to acquire appropriate sampling strategy so that they will able to get effective
outcome as per their research object. Herein, a researcher is acquiring random sampling
techniques for completion or research as well as the sample size is 40.
Data analysis: Data analysis is a process of systematically applying statistical or logical
techniques in order describe, illustrate and evaluate data in an effective manner. (Martinez and
et.al., 2012). It helps a researcher to draw an effective conclusion as well as supporting decision
in an attractive manner. Basically, it is process of data evaluating by using analytical and logical
reasoning in order to examine each component of data that are provided. Moreover, data can be
collected from various sources, reviewed and they analyzed in form of finding or conclusion.
more. Apart from this, a researcher will able to understand respondents so that research can be
evaluated in an appropriate manner. Thus, it is important as well as essential to study about
human behaviour.
Quantitative research: Quantitative research help a researcher to gather relevant
information on a particular topic. It helps in finding different numerical data and putting them
into appropriate manner in form of statistical in order to attain knowledge. It mainly focuses on
different attitude, opinion, behaviour of people on different topics (Evans, 2012). It usually
consists of large sample of population so that a researcher can adhere its research in an
appropriate manner.
Qualitative research: Qualitative research is usually a type of social research in which a
data is collected from various sources such as questionnaire, interaction with people, reviewing
their thoughts and opinion on particular topic towards research issues. It basically provides
knowledge on a particular topic that help in analysing data in an effective manner. Herein, a
researcher data is adopting quantitative research method in conducting this particular research.
Sampling: Sampling strategy refers to process which is acquire by researcher in order to
identify sample size in effective manner. With this, a researcher will able to find out outcome
according to need and demand of research. Herein, there are basically two strategies through
which a researcher will able to select sample size in an appropriate manner, i.e., probability and
non-probability sampling. Eventually, a researcher can adopt random sampling, stratified
sampling, cluster sampling, multi stage sampling and systematic random sampling. It is essential
for a researcher to acquire appropriate sampling strategy so that they will able to get effective
outcome as per their research object. Herein, a researcher is acquiring random sampling
techniques for completion or research as well as the sample size is 40.
Data analysis: Data analysis is a process of systematically applying statistical or logical
techniques in order describe, illustrate and evaluate data in an effective manner. (Martinez and
et.al., 2012). It helps a researcher to draw an effective conclusion as well as supporting decision
in an attractive manner. Basically, it is process of data evaluating by using analytical and logical
reasoning in order to examine each component of data that are provided. Moreover, data can be
collected from various sources, reviewed and they analyzed in form of finding or conclusion.
Apart from this, there are variety of specific data or analysis method which included data mining,
data analytical, business intelligence as well as data visualization. Herein, a researcher as
analyzing primary data analysis in completing its research
Ethical consideration: Ethical consideration plays an important role in an effective manner
as this process help in carrying out activities in an effective manner. In this process there are
various issues faced by an investigator while performing activities. Additionally, time and cost
are the main issues that are faced by many researchers as they have to keep such information
secure and confidential (Croucher, 2018). Eventually, If they do not follow such ethical
consideration than they face various legal practices such as they will be abides to penalties or
punishment or may be both. Moreover, this is necessary as while performing research they may
ask top fill many personal information of respondents which can be misused for such purpose it
is necessary for researcher to adopt this. Along with this, before conducting study, it is also
essential for researchers to consider and evaluate cost, access data and information for
completing the assigned project appropriately. In this regard, by concerning on cost and make
proper budget they can utilize resources more effectively.
data analytical, business intelligence as well as data visualization. Herein, a researcher as
analyzing primary data analysis in completing its research
Ethical consideration: Ethical consideration plays an important role in an effective manner
as this process help in carrying out activities in an effective manner. In this process there are
various issues faced by an investigator while performing activities. Additionally, time and cost
are the main issues that are faced by many researchers as they have to keep such information
secure and confidential (Croucher, 2018). Eventually, If they do not follow such ethical
consideration than they face various legal practices such as they will be abides to penalties or
punishment or may be both. Moreover, this is necessary as while performing research they may
ask top fill many personal information of respondents which can be misused for such purpose it
is necessary for researcher to adopt this. Along with this, before conducting study, it is also
essential for researchers to consider and evaluate cost, access data and information for
completing the assigned project appropriately. In this regard, by concerning on cost and make
proper budget they can utilize resources more effectively.
CHAPTER 4: DATA COLLECTION AND DATA ANALYSIS
4.1 Data collection
Data collection is one of the crucial processes that help in ensuring information in order
to achieve favourable outcomes. Herein, a researcher collects and gathers information on given
topic more adequately. Moreover, data are collected on the basis of two methods that are primary
and secondary research which are determined below.
Primary research: It refers to those data which is collected for the first time by the
researcher by themselves. This would aid researchers to get original and unused data for
investigating more effectively (Costinot and Rodríguez, 2014). Thus, in primary research,
researcher work on certain problems which will carry forward to find the future solution of it.
Secondary Research: It focuses on the research which has been done prior from the
researcher. It includes all the books, blogs, journal, websites, etc. (Bourguignon, 2017). It has a
benefit that a company can hire a third person to collect data on its behalf and can maintain it in
an appropriate manner.
Researchers in present study have used questionnaire method of primary research for
observing how Sony's customers behave. For this purpose, 40 respondents (company’s
stakeholders) have been chosen to get their reviews for addressing main research issue. The good
thing about using secondary research is that researchers can get all the information online by just
entering a key or a word. This would help to investigate more about Sony's tactics to survive in a
dynamic market easier and more conveniently.
QUESTIONNAIRE
1.) Are you aware with the concept of growing trend in technological
business at global level?
Frequency
Yes 35
No 5
2.) Do you think that in order to survive in international market, Sony needs
to concern on developing innovation in business?
Frequency
Yes 28
No 12
4.1 Data collection
Data collection is one of the crucial processes that help in ensuring information in order
to achieve favourable outcomes. Herein, a researcher collects and gathers information on given
topic more adequately. Moreover, data are collected on the basis of two methods that are primary
and secondary research which are determined below.
Primary research: It refers to those data which is collected for the first time by the
researcher by themselves. This would aid researchers to get original and unused data for
investigating more effectively (Costinot and Rodríguez, 2014). Thus, in primary research,
researcher work on certain problems which will carry forward to find the future solution of it.
Secondary Research: It focuses on the research which has been done prior from the
researcher. It includes all the books, blogs, journal, websites, etc. (Bourguignon, 2017). It has a
benefit that a company can hire a third person to collect data on its behalf and can maintain it in
an appropriate manner.
Researchers in present study have used questionnaire method of primary research for
observing how Sony's customers behave. For this purpose, 40 respondents (company’s
stakeholders) have been chosen to get their reviews for addressing main research issue. The good
thing about using secondary research is that researchers can get all the information online by just
entering a key or a word. This would help to investigate more about Sony's tactics to survive in a
dynamic market easier and more conveniently.
QUESTIONNAIRE
1.) Are you aware with the concept of growing trend in technological
business at global level?
Frequency
Yes 35
No 5
2.) Do you think that in order to survive in international market, Sony needs
to concern on developing innovation in business?
Frequency
Yes 28
No 12
Paraphrase This Document
Need a fresh take? Get an instant paraphrase of this document with our AI Paraphraser
3.) What are the major factors Sony need to concern for survival in global
market?
Frequency
Micro environment factors 14
Macro environment factors 11
Risk Management 15
4.) What will be the major challenges faced by Sony in running business in
international market?
Frequency
Growing demand of customers 15
Presence of competitors 12
Legal and regulatory infrastructure 13
5.) What are the main techniques Sony can adopt to overcome from
challenges of globalisation?
Frequency
Develop ethical corporate governance 12
Bring changes in business as per new trend of global market 18
Formulate effective strategies and policies 10
6.) Which is the best media channel Sony needs to use to promote its business
in international market?
Frequency
You Tube 10
Facebook Pages 8
LinkedIn 10
Instagram 12
7.) Do you think Sony is able to maintain its cash flow and get survival at
global market?
Frequency
Yes 30
No 10
8.) Does Sony need to make modification in its services for achievement of Frequency
market?
Frequency
Micro environment factors 14
Macro environment factors 11
Risk Management 15
4.) What will be the major challenges faced by Sony in running business in
international market?
Frequency
Growing demand of customers 15
Presence of competitors 12
Legal and regulatory infrastructure 13
5.) What are the main techniques Sony can adopt to overcome from
challenges of globalisation?
Frequency
Develop ethical corporate governance 12
Bring changes in business as per new trend of global market 18
Formulate effective strategies and policies 10
6.) Which is the best media channel Sony needs to use to promote its business
in international market?
Frequency
You Tube 10
Facebook Pages 8
LinkedIn 10
Instagram 12
7.) Do you think Sony is able to maintain its cash flow and get survival at
global market?
Frequency
Yes 30
No 10
8.) Does Sony need to make modification in its services for achievement of Frequency
high customer satisfaction?
Yes 22
No 18
9.) What are the main benefit Sony can get by developing changes as per new
trend of global market?
Frequency
Eliminating time and distance barriers 12
Attracting and retaining the best talent 13
Higher competitive advantages 15
10.) Provide recommendation to Sony for survival and getting sustainability
in global market in ethical manner…
4.2 Data Interpretation or Analysis
Theme 1:
1.) Are you aware with the concept of growing trend in technological
business at global level?
Frequency
Yes 35
No 5
Yes 22
No 18
9.) What are the main benefit Sony can get by developing changes as per new
trend of global market?
Frequency
Eliminating time and distance barriers 12
Attracting and retaining the best talent 13
Higher competitive advantages 15
10.) Provide recommendation to Sony for survival and getting sustainability
in global market in ethical manner…
4.2 Data Interpretation or Analysis
Theme 1:
1.) Are you aware with the concept of growing trend in technological
business at global level?
Frequency
Yes 35
No 5
Interpretation: With advancement of technology, companies dealing in electronic market gain
various opportunities to meet desires of customers. As per survey on 40 respondents, it has been
interpreted 35 of them are aware with concept of growing trends in technological sector in global
businesses. While remaining 5 users haven’t much information about same.
Theme 2:
2.) Do you think that in order to survive in international market, Sony
needs to concern on developing innovation in business?
Frequency
Yes 28
No 12
Yes No
0
5
10
15
20
25
30
35
35
5
Column B
various opportunities to meet desires of customers. As per survey on 40 respondents, it has been
interpreted 35 of them are aware with concept of growing trends in technological sector in global
businesses. While remaining 5 users haven’t much information about same.
Theme 2:
2.) Do you think that in order to survive in international market, Sony
needs to concern on developing innovation in business?
Frequency
Yes 28
No 12
Yes No
0
5
10
15
20
25
30
35
35
5
Column B
Secure Best Marks with AI Grader
Need help grading? Try our AI Grader for instant feedback on your assignments.
Interpretation: From above given graph it can be analysis that in order to survive in
international market, Sony needs to concern on developing innovation in business, according to
28 respondents thinks yes they must focus on innovation. Whereas according to 12 respondents
respective company didn't need to develop innovative business .
Theme 3:
3.) What are the major factors Sony need to concern for survival in
global market?
Frequency
Micro environment 14
Macro environment 11
Risk Management 15
Yes No
0
5
10
15
20
25
30 28
12 Column C
international market, Sony needs to concern on developing innovation in business, according to
28 respondents thinks yes they must focus on innovation. Whereas according to 12 respondents
respective company didn't need to develop innovative business .
Theme 3:
3.) What are the major factors Sony need to concern for survival in
global market?
Frequency
Micro environment 14
Macro environment 11
Risk Management 15
Yes No
0
5
10
15
20
25
30 28
12 Column C
Interpretation: From above graph it can be analysis that there are three major factors which is
need by Sony for surviving in global market. Different person have different perspective such as
14 respondents think micro environment are needed and according to 11 respondents macro
environment analysis is required. Moreover left 15 respondents considered that they need to do
risk management.
Theme 4:
4.) What will be the major challenges faced by Sony in running business
in international market?
Frequency
Growing demand of customers 15
Presence of competitors 12
Legal and regulatory infrastructure 13
14
11
15
Micro environment
Macro environment
Risk Management
need by Sony for surviving in global market. Different person have different perspective such as
14 respondents think micro environment are needed and according to 11 respondents macro
environment analysis is required. Moreover left 15 respondents considered that they need to do
risk management.
Theme 4:
4.) What will be the major challenges faced by Sony in running business
in international market?
Frequency
Growing demand of customers 15
Presence of competitors 12
Legal and regulatory infrastructure 13
14
11
15
Micro environment
Macro environment
Risk Management
Interpretation: Apart from various benefits of globalisation, companies operating business at
international level, faces various challenges also. It includes growing demand of customers to get
more innovative products for satisfying their desires, presence of intense competition, legal
consideration and regulatory infrastructures etc. These challenges arise barriers in front of
international organisations to run business successfully. According to feedback of 15 respondents
out of 40 it has been interpreted that increasing demand of customers give more challenges for
Sony to enhance sales performance. While 12 users state towards growing competition in
electronic market where companies like Apple Inc., Samsung, Whirlpool and more offer more
innovative products on competitive and affordable price rates. But as Sony doesn’t compromise
with price strategies therefore, it will majorly impact on its revenue and profitability. Apart from
this, 13 respondents believe that legal and regulatory infrastructure pressurise global businesses
to operate at ethical manner, to gain survival at international market. Therefore, it will be more
challenging for Sony to operate business smoothly at global level.
Theme 5:
5.) What are the main techniques Sony can adopt to overcome from
challenges of globalisation?
Frequency
Develop ethical corporate governance 12
Bring changes in business as per new trend of global market 18
15
12
13
Growing demand of customers
Presence of competitors
Legal and regulatory
infrastructure
international level, faces various challenges also. It includes growing demand of customers to get
more innovative products for satisfying their desires, presence of intense competition, legal
consideration and regulatory infrastructures etc. These challenges arise barriers in front of
international organisations to run business successfully. According to feedback of 15 respondents
out of 40 it has been interpreted that increasing demand of customers give more challenges for
Sony to enhance sales performance. While 12 users state towards growing competition in
electronic market where companies like Apple Inc., Samsung, Whirlpool and more offer more
innovative products on competitive and affordable price rates. But as Sony doesn’t compromise
with price strategies therefore, it will majorly impact on its revenue and profitability. Apart from
this, 13 respondents believe that legal and regulatory infrastructure pressurise global businesses
to operate at ethical manner, to gain survival at international market. Therefore, it will be more
challenging for Sony to operate business smoothly at global level.
Theme 5:
5.) What are the main techniques Sony can adopt to overcome from
challenges of globalisation?
Frequency
Develop ethical corporate governance 12
Bring changes in business as per new trend of global market 18
15
12
13
Growing demand of customers
Presence of competitors
Legal and regulatory
infrastructure
Paraphrase This Document
Need a fresh take? Get an instant paraphrase of this document with our AI Paraphraser
Formulate effective strategies and policies 10
Interpretation: As globalisation offers various benefits and challenges to both national and
multinational companies. Therefore, to overcome from such challenges like growing demand of
customers to get innovative products, pressure to conduct business in ethical manner and more,
Sony needs to concern on many aspects. It includes developing ethical corporate governance that
gives instruction to employees, managers and all other stakeholders to work in legal manner.
along with, bringing changes in operations and other segments also aid respective company to
reduce impact on negative effects of globalisation. According to given graphical representation,
12 respondents out of 40 have suggested to concern more on running business ethically. While
18 users have advice to bring modification in business as per demand of customers and new
trends of global market. Other than this, remaining 10 respondents are in favour with formulating
strong policies and strategies to gain competitive advantages.
Theme 6:
6.) Which is the best media channel Sony needs to use to promote its
business in international market?
Frequency
You Tube 10
Facebook Pages 8
12
18
10
Develop ethical corporate
governance
Bring changes in business as
per new trend of global market
Formulate effective strategies
and policies
Interpretation: As globalisation offers various benefits and challenges to both national and
multinational companies. Therefore, to overcome from such challenges like growing demand of
customers to get innovative products, pressure to conduct business in ethical manner and more,
Sony needs to concern on many aspects. It includes developing ethical corporate governance that
gives instruction to employees, managers and all other stakeholders to work in legal manner.
along with, bringing changes in operations and other segments also aid respective company to
reduce impact on negative effects of globalisation. According to given graphical representation,
12 respondents out of 40 have suggested to concern more on running business ethically. While
18 users have advice to bring modification in business as per demand of customers and new
trends of global market. Other than this, remaining 10 respondents are in favour with formulating
strong policies and strategies to gain competitive advantages.
Theme 6:
6.) Which is the best media channel Sony needs to use to promote its
business in international market?
Frequency
You Tube 10
Facebook Pages 8
12
18
10
Develop ethical corporate
governance
Bring changes in business as
per new trend of global market
Formulate effective strategies
and policies
LinkedIn 10
Instagram 12
Interpretation: In order to get survival in international marketplace, it is also essential for Sony
to concern on promotional channel for marketing its products in larger area. This would help in
bringing awareness among customers about its high technologies and innovative features of its
products. Therefore, as per survey on 40 respondents of Sony, it has been interpreted that 10 of
them are in favour with You tube. As it will allow respective company in increasing its
subscribers and marketing the business more easily. While other 8 respondents have stated to use
Facebook Pages which would help in enhancing its customer base. Other than this, 10
participants are in favour with LinkedIn and other 12 respondents to Instagram for the same.
Theme 7:
7.) Do you think Sony is able to maintain its cash flow and get survival at
global market?
Frequency
Yes 30
No 10
10
8 10
12
You Tube
Facebook Pages
LinkedIn
Instagram
Instagram 12
Interpretation: In order to get survival in international marketplace, it is also essential for Sony
to concern on promotional channel for marketing its products in larger area. This would help in
bringing awareness among customers about its high technologies and innovative features of its
products. Therefore, as per survey on 40 respondents of Sony, it has been interpreted that 10 of
them are in favour with You tube. As it will allow respective company in increasing its
subscribers and marketing the business more easily. While other 8 respondents have stated to use
Facebook Pages which would help in enhancing its customer base. Other than this, 10
participants are in favour with LinkedIn and other 12 respondents to Instagram for the same.
Theme 7:
7.) Do you think Sony is able to maintain its cash flow and get survival at
global market?
Frequency
Yes 30
No 10
10
8 10
12
You Tube
Facebook Pages
Interpretation: As Sony is one of the largest organisation in technological sector that operates
business at multinational level. Therefore, it seems to be able to maintain its cash flow more
appropriately. In terms of revenue, it comes on third position in electronic market segment and
willingness of customers to purchase its products on high price also shows its competitive
advantages. Henceforth, all these things lead to get easily survival at global market. In this
regard, as per above graphical representation, it has been interpreted that out of 40 respondents
30 are agreed with above statement. While rest of the 10 participants didn’t agree with same.
They thought that Sony needs to change its pricing strategies as per other electronic companies at
international market, because offering products on high rates cannot retain customers having low
income.
Theme 8:
8.) Does Sony need to make modification in its services for achievement
of high customer satisfaction?
Frequency
Yes 22
No 18
Yes No
0
5
10
15
20
25
30
30
10
Column F
business at multinational level. Therefore, it seems to be able to maintain its cash flow more
appropriately. In terms of revenue, it comes on third position in electronic market segment and
willingness of customers to purchase its products on high price also shows its competitive
advantages. Henceforth, all these things lead to get easily survival at global market. In this
regard, as per above graphical representation, it has been interpreted that out of 40 respondents
30 are agreed with above statement. While rest of the 10 participants didn’t agree with same.
They thought that Sony needs to change its pricing strategies as per other electronic companies at
international market, because offering products on high rates cannot retain customers having low
income.
Theme 8:
8.) Does Sony need to make modification in its services for achievement
of high customer satisfaction?
Frequency
Yes 22
No 18
Yes No
0
5
10
15
20
25
30
30
10
Column F
Secure Best Marks with AI Grader
Need help grading? Try our AI Grader for instant feedback on your assignments.
Interpretation: Due to emergence of more technical companies in international market, demand
of customers also raises high. They seek to more innovative products that consists high
technological features to make their work more easy. In this regard, as Sony offers electronic
products therefore, to gain high satisfaction of customers, it is essential for this company to bring
innovative features. This would help in retaining and getting engagement of customers with
business for longer period of time. According to survey on 40 respondents as shown in above
figure, it has been interpreted that 22 of them are agreed with above statement. While remaining
18 respondents are stated to concern on developing strategies and more ethical practices, through
which it can run business at global level more beneficially.
Theme 9:
9.) What are the main benefit Sony can get by developing changes as per
new trend of global market?
Frequency
Eliminating time and distance barriers 12
Attracting and retaining the best talent 13
Higher competitive advantages 15
Yes No
0
5
10
15
20
25 22
18
Column G
of customers also raises high. They seek to more innovative products that consists high
technological features to make their work more easy. In this regard, as Sony offers electronic
products therefore, to gain high satisfaction of customers, it is essential for this company to bring
innovative features. This would help in retaining and getting engagement of customers with
business for longer period of time. According to survey on 40 respondents as shown in above
figure, it has been interpreted that 22 of them are agreed with above statement. While remaining
18 respondents are stated to concern on developing strategies and more ethical practices, through
which it can run business at global level more beneficially.
Theme 9:
9.) What are the main benefit Sony can get by developing changes as per
new trend of global market?
Frequency
Eliminating time and distance barriers 12
Attracting and retaining the best talent 13
Higher competitive advantages 15
Yes No
0
5
10
15
20
25 22
18
Column G
Interpretation: Advances in technology and transportation have made easy for companies to
operate their businesses and offer services in international market, more easily. Increasing
globalisation has given more opportunities to both national and multinational organisations to
expand business more appropriately. For this purpose, to get such benefits and survive at global
level, it becomes essential for entities to create changes according to new trend of marketplace.
As per above chart, it has been interpreted that out of 40 respondents 12 are believed that
reducing time and distance barriers, will provide more benefits to Sony for enhancing its sales
performance. While other 13 respondents state that attracting and retaining high talented workers
will prove more beneficial for respective company in bringing innovation in business.
Furthermore, remaining 15 users are in favour with getting higher competitive advantages if
Sony make changes on regular basis as per new trend of global market.
12
13
15
Eliminating time and distance
barriers
Attracting and retaining the
best talent
Higher competitive advantages
operate their businesses and offer services in international market, more easily. Increasing
globalisation has given more opportunities to both national and multinational organisations to
expand business more appropriately. For this purpose, to get such benefits and survive at global
level, it becomes essential for entities to create changes according to new trend of marketplace.
As per above chart, it has been interpreted that out of 40 respondents 12 are believed that
reducing time and distance barriers, will provide more benefits to Sony for enhancing its sales
performance. While other 13 respondents state that attracting and retaining high talented workers
will prove more beneficial for respective company in bringing innovation in business.
Furthermore, remaining 15 users are in favour with getting higher competitive advantages if
Sony make changes on regular basis as per new trend of global market.
12
13
15
Eliminating time and distance
barriers
Attracting and retaining the
best talent
Higher competitive advantages
CHAPTER 5: CONCLUSION AND RECOMMENDATION
5.1 Conclusion
From above discussed point it can be conclude as well as analysis that each and every
organization wants to expand its business in international market because by it they able to
enhance their customers base. Along with this, expansion of business in international market
helps an organization in gaining competitive advancement in effective and efficient manner.
Through expanding business, company is also able to increase its profitability ratio and market
share which help them in conducting business operations and function in effective as well as
appropriate way. But while expanding business at international level, an organization needs to go
through various factors such as nature and culture of market, taste and preference of customers,
budget for expansion, requirement of manpower, supply chain and many more. By conducting all
these activities in an appropriate way an organization able to develop strategies, plan and policies
in proper as well as effective manner.
Moreover, for this purpose, companies need to conduct market research in which they can
carry various activities such as conduct market evaluation, collect data as well as information,
analysis and evaluate it and many more. Through this process, they can get information of latest
trends, competitor’s strategies and growing demand of customers. This will also help a firm in
sustaining in particular international marketplace for a long time in effective manner. By this,
firm able to gain competitive advancement in proper manner as well as attract customers at huge
ration. That will directly leads to increase in profitability ratio and market share of a company in
efficient and appropriate manner. So it is essential for each and every organization to conduct
market analysis or research so that they able to understand their current situation and position.
Along with this, it also helps company in understanding their customers and identifying its need
and requirement in order to develop appropriate products and services.
5.1 Conclusion
From above discussed point it can be conclude as well as analysis that each and every
organization wants to expand its business in international market because by it they able to
enhance their customers base. Along with this, expansion of business in international market
helps an organization in gaining competitive advancement in effective and efficient manner.
Through expanding business, company is also able to increase its profitability ratio and market
share which help them in conducting business operations and function in effective as well as
appropriate way. But while expanding business at international level, an organization needs to go
through various factors such as nature and culture of market, taste and preference of customers,
budget for expansion, requirement of manpower, supply chain and many more. By conducting all
these activities in an appropriate way an organization able to develop strategies, plan and policies
in proper as well as effective manner.
Moreover, for this purpose, companies need to conduct market research in which they can
carry various activities such as conduct market evaluation, collect data as well as information,
analysis and evaluate it and many more. Through this process, they can get information of latest
trends, competitor’s strategies and growing demand of customers. This will also help a firm in
sustaining in particular international marketplace for a long time in effective manner. By this,
firm able to gain competitive advancement in proper manner as well as attract customers at huge
ration. That will directly leads to increase in profitability ratio and market share of a company in
efficient and appropriate manner. So it is essential for each and every organization to conduct
market analysis or research so that they able to understand their current situation and position.
Along with this, it also helps company in understanding their customers and identifying its need
and requirement in order to develop appropriate products and services.
Paraphrase This Document
Need a fresh take? Get an instant paraphrase of this document with our AI Paraphraser
5.2 Recommendation
As per this research, it has been evaluated that to run business smoothly companies need to
concern more on finding ways to survive first at global level. In context with Sony, it mainly
aims to get sustainability for generating social value and maintaining a high level of profit. For
this purpose, it mainly focuses on retaining customers for longer period within business.
Therefore, to achieve this goal it is recommended to Sony to concern more on creating
innovation in its products and services. Along with this, by recognizing that ethical business
practice is essential to survive in global market. In this regard, its management must focus to
operate business with specific code of conduct. For this purpose, its Board of Directors should
develop effective corporate governance by considering the interests of its stakeholders—
customers, shareholders, employees, business partners, suppliers, local communities and other
associated people. Along with this, concerning on global environment, Sony also needs to
engage in Corporate social responsibility which would help in seeking interest of stakeholders
and build trust also. It includes concerning on reducing technical impact on ecosystem and
prevent it from harmful emission of manufacturing process. Through these activities, Sony will
get an advantage to increase its corporate value and retain customers for longer period.
Furthermore, it also helps in generating economic and social value as well as effective
contribution in the development of a sustainable society. This would aid in getting sustainability
as well as enable Sony to survive more easily at international platform.
As per this research, it has been evaluated that to run business smoothly companies need to
concern more on finding ways to survive first at global level. In context with Sony, it mainly
aims to get sustainability for generating social value and maintaining a high level of profit. For
this purpose, it mainly focuses on retaining customers for longer period within business.
Therefore, to achieve this goal it is recommended to Sony to concern more on creating
innovation in its products and services. Along with this, by recognizing that ethical business
practice is essential to survive in global market. In this regard, its management must focus to
operate business with specific code of conduct. For this purpose, its Board of Directors should
develop effective corporate governance by considering the interests of its stakeholders—
customers, shareholders, employees, business partners, suppliers, local communities and other
associated people. Along with this, concerning on global environment, Sony also needs to
engage in Corporate social responsibility which would help in seeking interest of stakeholders
and build trust also. It includes concerning on reducing technical impact on ecosystem and
prevent it from harmful emission of manufacturing process. Through these activities, Sony will
get an advantage to increase its corporate value and retain customers for longer period.
Furthermore, it also helps in generating economic and social value as well as effective
contribution in the development of a sustainable society. This would aid in getting sustainability
as well as enable Sony to survive more easily at international platform.
CHAPTER 6: PERSONAL REFLECTIVE STATEMENT
6.1 Reflect on research method used in project
For collecting data within present research, I have used various methods such as primary or
secondary method. In primary method of data collection, I have collected data or information on
real time basis by using questionnaire method. For this purpose, I have selected 40 respondents
from stakeholders of Sony to get their feedback in order to address specific issues. Along with
this, secondary data collection methods helps in collecting adequate amount of data. It is totally
based on past research conducted by some other person. This has been done through various
techniques such as internet, books, journals, newspaper and many more. After collecting data or
information, next essential step is analysis and evaluation of research in which researcher
conduct evaluation of data which they collected from various sources is done. After conducting
evaluation of data or information in effective way, I have provided a proper recommendation to
Sony to survive in competitive place of international market. Along with this, I have suggested
some essential ways which its management must be considered while operating its business in
international or worldwide market.
6.2 Consider research method that could have been used
In order to gather more specific data about Sony’s policies and strategies which it is used
for operating business successfully at international market, I can use another method of primary
research also. It includes face to face interview method which helps in watching how Sony's
customers behave after using its products and services. This would also aid in getting an inside
perspective of Sony's customers through which better recommendation can be given, for higher
satisfaction of its targeted audiences.
6.3 Areas for further research
For understanding how Sony and other multinational companies survive in global market,
the areas where I need to conduct more study are- advantages and challenges of globalisation. By
making an investigation on what will be the benefits and challenges companies are facing today
due to increasing globalisation, I will get more opportunity to complete future projects based on
same topic in more specific manner.
6.1 Reflect on research method used in project
For collecting data within present research, I have used various methods such as primary or
secondary method. In primary method of data collection, I have collected data or information on
real time basis by using questionnaire method. For this purpose, I have selected 40 respondents
from stakeholders of Sony to get their feedback in order to address specific issues. Along with
this, secondary data collection methods helps in collecting adequate amount of data. It is totally
based on past research conducted by some other person. This has been done through various
techniques such as internet, books, journals, newspaper and many more. After collecting data or
information, next essential step is analysis and evaluation of research in which researcher
conduct evaluation of data which they collected from various sources is done. After conducting
evaluation of data or information in effective way, I have provided a proper recommendation to
Sony to survive in competitive place of international market. Along with this, I have suggested
some essential ways which its management must be considered while operating its business in
international or worldwide market.
6.2 Consider research method that could have been used
In order to gather more specific data about Sony’s policies and strategies which it is used
for operating business successfully at international market, I can use another method of primary
research also. It includes face to face interview method which helps in watching how Sony's
customers behave after using its products and services. This would also aid in getting an inside
perspective of Sony's customers through which better recommendation can be given, for higher
satisfaction of its targeted audiences.
6.3 Areas for further research
For understanding how Sony and other multinational companies survive in global market,
the areas where I need to conduct more study are- advantages and challenges of globalisation. By
making an investigation on what will be the benefits and challenges companies are facing today
due to increasing globalisation, I will get more opportunity to complete future projects based on
same topic in more specific manner.
APPENDICES
Research Proposal Form
Unit Unit 11 – Research Project
Proposed Title How does Sony Survive in global market
Section One: Research Title, aim, objectives.
RESEARCH TITLE
How does Sony Survive in global market
RESEARCH AIM
To find out how Sony can survive in the global market
RESEARCH OBJECTIVES
1 - To find out how does Sony survive in a global market
2 – To investigate about Sony’s research and development team
3 - To expand knowledge on how Sony maintains a good cash flow
4 – To find out how Sony is one of the biggest companies in the world
5 – To collecting and analysing primary and secondary data about Sony to help with objects
what to follow
Section Two: Reasons for choosing this research project
The reason why I choose this project is that technology is the future.
I also find Sony's innovations quite interesting as they always come out with new electronic
technology that satisfies the customer.
Another reason why I have picked Sony is that I would like to know how ethical they are, due
to accusations of using child labour and being morally unethical.
Section Three: Literature sources searched
Research Proposal Form
Unit Unit 11 – Research Project
Proposed Title How does Sony Survive in global market
Section One: Research Title, aim, objectives.
RESEARCH TITLE
How does Sony Survive in global market
RESEARCH AIM
To find out how Sony can survive in the global market
RESEARCH OBJECTIVES
1 - To find out how does Sony survive in a global market
2 – To investigate about Sony’s research and development team
3 - To expand knowledge on how Sony maintains a good cash flow
4 – To find out how Sony is one of the biggest companies in the world
5 – To collecting and analysing primary and secondary data about Sony to help with objects
what to follow
Section Two: Reasons for choosing this research project
The reason why I choose this project is that technology is the future.
I also find Sony's innovations quite interesting as they always come out with new electronic
technology that satisfies the customer.
Another reason why I have picked Sony is that I would like to know how ethical they are, due
to accusations of using child labour and being morally unethical.
Section Three: Literature sources searched
Secure Best Marks with AI Grader
Need help grading? Try our AI Grader for instant feedback on your assignments.
1 - Mol, J., & Quintane, E. (2007). More Room to Play: ‘Globalization Localization’ and Sony’s Eye
Toy. Teaching Case, Department of Management & Marketing, University of Melbourne.
2 - Random Wire. (2013). Why Japanese Web Design Is So… Different. Retrieved
from http://randomwire.com/why-japanese-web-design-is-so-different/#
3 - Sony. (2015). Chapter 19 Non-Japanese Directors Join The Board. Retrieved
fromhttp://www.sony.net/SonyInfo/CorporateInfo/History/SonyHistory/2-19.html
4 - Alex Dalzell .(2019).Research Project .Timeline Chart .Kensington Business School
5 – COSTLEY , C ., ELLIOT , G and GIBBS , P .(2010) Doing Work Based
Research :Approaches to Enchiy for Insider - researches .London : Sage .
6 – Creswell, J .W ., Research Design : Qualitative ,Quantitative, & Mixed Methods Approaches,
Sage.
Section Four: Activities and timescales (Gantt chart)
Task Name Duration Start Finish Resource Names
Identifying title of study 15 days 01/02/19 15/02/2019
Problem statement 18 days 15/02/19 9/3/2019
Setting deadlines 4 days 12/03/19 16/03/19
Literature review 5 days 19/02/19 24/03/19
Books,Journals,I
nternet and
articles
Selecting techniques for
research 5 days 26/03/19 31/03/19
Determining Budget 4 days 02/04/19 06/04/19
Data Interpretation and
analysis 13 days 09/04/2019 22/04/19 Questionnaires
Toy. Teaching Case, Department of Management & Marketing, University of Melbourne.
2 - Random Wire. (2013). Why Japanese Web Design Is So… Different. Retrieved
from http://randomwire.com/why-japanese-web-design-is-so-different/#
3 - Sony. (2015). Chapter 19 Non-Japanese Directors Join The Board. Retrieved
fromhttp://www.sony.net/SonyInfo/CorporateInfo/History/SonyHistory/2-19.html
4 - Alex Dalzell .(2019).Research Project .Timeline Chart .Kensington Business School
5 – COSTLEY , C ., ELLIOT , G and GIBBS , P .(2010) Doing Work Based
Research :Approaches to Enchiy for Insider - researches .London : Sage .
6 – Creswell, J .W ., Research Design : Qualitative ,Quantitative, & Mixed Methods Approaches,
Sage.
Section Four: Activities and timescales (Gantt chart)
Task Name Duration Start Finish Resource Names
Identifying title of study 15 days 01/02/19 15/02/2019
Problem statement 18 days 15/02/19 9/3/2019
Setting deadlines 4 days 12/03/19 16/03/19
Literature review 5 days 19/02/19 24/03/19
Books,Journals,I
nternet and
articles
Selecting techniques for
research 5 days 26/03/19 31/03/19
Determining Budget 4 days 02/04/19 06/04/19
Data Interpretation and
analysis 13 days 09/04/2019 22/04/19 Questionnaires
Evaluating results and
findings 8 days 10/04/2019 18/04/19
Presenting conclusion and
recommendations 7 days 16/04/2019 23/04/19
Documenting results 3 days 23/04/2019 26/04/19
Submission of report 16 days 14/04/2019 30/04/19
Gantt chart
findings 8 days 10/04/2019 18/04/19
Presenting conclusion and
recommendations 7 days 16/04/2019 23/04/19
Documenting results 3 days 23/04/2019 26/04/19
Submission of report 16 days 14/04/2019 30/04/19
Gantt chart
ACTIVITES WEEK
1
WEEK
2
WEEK
3
WEEK
4
WEEK
5
WEEK
6
WEEK
7
WEEK
8
WEEK
9
WEEK
1 0
Identifying title of study
Problem statement and
select the company with
tutor
Setting deadlines, red
about Sony
Literature review
Selecting techniques for
research
Determining Budget
Data Interpretation and
analysis
Evaluating results and
findings
Presenting conclusion
and recommendations
Documenting results
Submission of report
Appendix
Research Proposal Form (contd.)
1
WEEK
2
WEEK
3
WEEK
4
WEEK
5
WEEK
6
WEEK
7
WEEK
8
WEEK
9
WEEK
1 0
Identifying title of study
Problem statement and
select the company with
tutor
Setting deadlines, red
about Sony
Literature review
Selecting techniques for
research
Determining Budget
Data Interpretation and
analysis
Evaluating results and
findings
Presenting conclusion
and recommendations
Documenting results
Submission of report
Appendix
Research Proposal Form (contd.)
Paraphrase This Document
Need a fresh take? Get an instant paraphrase of this document with our AI Paraphraser
Milestone one : LO2-1.03.19..
Target date (set by tutor): .18 March
Milestone two: LO3 28.03.2019
Target date (set by tutor):.28 March 2019
Section Five: Research approach and methodologies
I will use some primary research such as observations which is watching how Sony's
customers behave which will give me an inside perspective of Sony's customers.
Another type of primary research that I will use for my research project will be face-to-face
surveys, which consists of personal interviews conducted face to face.
Furthermore, I will use some secondary research as well.
The good thing about using secondary research is that you can get all the information online by
just entering a key or a word and it will help me to investigate more about Sony's tactics to survive
in a dynamic market easier and more conveniently.
The main difference between deductive and inductive approaches to
research is that whilst a deductive approach is aimed at testing a theory
and inductive approach is concerned with the generation of the new
theory emerging from data.
A deductive approach normally begins with a hypothesis, whilst
inductive approach will use research questions to narrow the scoop of
the study.
I will use some primary research such as surveys and questionnaires to
put them in a chart.
I will get some secondary data through secondary research websites.
I will try to conduct a case study including Sony's customers, surveys.
Comments and agreement from tutor
Comments (optional): This is an improvement from your first research proposal.
Target date (set by tutor): .18 March
Milestone two: LO3 28.03.2019
Target date (set by tutor):.28 March 2019
Section Five: Research approach and methodologies
I will use some primary research such as observations which is watching how Sony's
customers behave which will give me an inside perspective of Sony's customers.
Another type of primary research that I will use for my research project will be face-to-face
surveys, which consists of personal interviews conducted face to face.
Furthermore, I will use some secondary research as well.
The good thing about using secondary research is that you can get all the information online by
just entering a key or a word and it will help me to investigate more about Sony's tactics to survive
in a dynamic market easier and more conveniently.
The main difference between deductive and inductive approaches to
research is that whilst a deductive approach is aimed at testing a theory
and inductive approach is concerned with the generation of the new
theory emerging from data.
A deductive approach normally begins with a hypothesis, whilst
inductive approach will use research questions to narrow the scoop of
the study.
I will use some primary research such as surveys and questionnaires to
put them in a chart.
I will get some secondary data through secondary research websites.
I will try to conduct a case study including Sony's customers, surveys.
Comments and agreement from tutor
Comments (optional): This is an improvement from your first research proposal.
Section 5 could be improved. You can proceed.
I confirm that the project is not work which has been or will be submitted for another qualification
and is appropriate.
Agreed:.......... (
Comments and agreement from project proposal checker (if applicable)
Comments (optional):
I confirm that the project is appropriate.
Agreed: .................................................................................... (name) .................................................................................... date) ......................................................
Research Ethics Approval Form (contd.)
Section 4: Data Storage and Security
Confirm that all personal data will be stored and processed in compliance with Data Protection
Act (2018) Yes: No:
Who will have access to the data and personal information?
During the research:
Where will the data be stored? Laptop and computer
Will mobile devices such as USB storage and laptops be used?
Yes: No:
If yes, please provide further details:
After the research:
Where will the data be stored? Laptop and computer
How long will the data and records be kept for and in what
format? Will data be kept for use by other researchers?
Yes: No:
If yes, please provide further details:
I confirm that the project is not work which has been or will be submitted for another qualification
and is appropriate.
Agreed:.......... (
Comments and agreement from project proposal checker (if applicable)
Comments (optional):
I confirm that the project is appropriate.
Agreed: .................................................................................... (name) .................................................................................... date) ......................................................
Research Ethics Approval Form (contd.)
Section 4: Data Storage and Security
Confirm that all personal data will be stored and processed in compliance with Data Protection
Act (2018) Yes: No:
Who will have access to the data and personal information?
During the research:
Where will the data be stored? Laptop and computer
Will mobile devices such as USB storage and laptops be used?
Yes: No:
If yes, please provide further details:
After the research:
Where will the data be stored? Laptop and computer
How long will the data and records be kept for and in what
format? Will data be kept for use by other researchers?
Yes: No:
If yes, please provide further details:
Section 5: Ethical Issues
Are there any particular features of your proposed work which may raise ethical concerns? If so,
please outline how you will deal with these:
It is important that you demonstrate your awareness of potential risks that may arise as a
result of your research. Please consider/address all issues that may apply. Ethical concerns may
include, but are not limited to the following:
• Informed consent.
• Potentially vulnerable participants.
• Sensitive topics.
• Risks to participants and/or researchers.
• Confidentiality/anonymity.
• Disclosures/limits to confidentiality.
• Data storage and security, both during and after the research (including transfer, sharing,
encryption, protection).
• Reporting.
• Dissemination and use of your findings.
Pearson Education 2016
Higher Education Qualifications
Summative Assignment Feedback Form
Are there any particular features of your proposed work which may raise ethical concerns? If so,
please outline how you will deal with these:
It is important that you demonstrate your awareness of potential risks that may arise as a
result of your research. Please consider/address all issues that may apply. Ethical concerns may
include, but are not limited to the following:
• Informed consent.
• Potentially vulnerable participants.
• Sensitive topics.
• Risks to participants and/or researchers.
• Confidentiality/anonymity.
• Disclosures/limits to confidentiality.
• Data storage and security, both during and after the research (including transfer, sharing,
encryption, protection).
• Reporting.
• Dissemination and use of your findings.
Pearson Education 2016
Higher Education Qualifications
Summative Assignment Feedback Form
1 out of 34
Related Documents
Your All-in-One AI-Powered Toolkit for Academic Success.
+13062052269
info@desklib.com
Available 24*7 on WhatsApp / Email
![[object Object]](/_next/static/media/star-bottom.7253800d.svg)
Unlock your academic potential
© 2024 | Zucol Services PVT LTD | All rights reserved.