Business Strategy and Stakeholder Analysis: Sony Mobile Communications

This report provides a comprehensive analysis of Sony Mobile Communications' (SMC) business strategy, covering its mission, vision, objectives, goals, and core competencies. It examines the strategic planning process, highlighting factors crucial for strategy development, and evaluates the effectiveness of techniques like PESTEL and Porter's Five Forces analyses in assessing SMC's organizational structure and market position. The report also discusses the role of stakeholders in strategy implementation and recommends strategies for enhancing communication, marketing, and monitoring to improve SMC's global competitiveness, emphasizing the importance of aligning global preferences with local demands and fostering corporate social responsibility.

TASK 1
BUSINESS STRATEGY

Sony Mobile Communications
Founded in 2001.
Leading
telecommunications brand
of 21st century.
Known for its great
products and efficient
manufacturing strategies.

Mission
Mission statements are used for guiding actions of an
organisation.
The mission of Sony Mobile Communications is to inspire
people and fill loads of curiosity amongst them through
company’s exclusive products.

Vision
The company’s vision is to
produce new and exciting
digital entertainment
experiences which will bring
cutting edge product with latest
technology.
This statement helps in guiding
company and its initiatives.

Objectives and goals
Objectives
Sony Mobile Communications has current objective of
exploring markets in developing countries.
Goals
Sustainable business development is the current goal of
SMC.

Core Competencies
SMC has invested largely on following competencies:
Research and development activities.
Human resources.
Customer satisfaction is the first priority of the company.
Valuable division and utilisation of resources is also a
major competency.

a) Strategic Planning
Mission, vision, objectives, goals and core competencies
are basic building blocks of strategic planning process.
SMC gets appropriate guidance for developing its business
strategies.
A directional flow is achieved when all these elements are
correctly included in the proposed plan.

b) Considerable factors while preparing strategies
Business strategies must be prepared with relevance to
following factors:
Needs of business
Practical implications
Specific details
Clear declaration of roles, responsibilities and assumptions.

Continued…
Innovation
Effective communication
Development of corporate social responsibility amongst
employees and other engaged people.
Commitment for business must be guaranteed.

c) Effectiveness of techniques
Effectiveness of chosen technique is based on the outcomes
that are generated after implementation of strategy.
SMC has used various techniques like PESTEL analysis,
porter’s five force model and SWOT analysis.
These have helped largely in analysing organisational
structure with reality check.

d) Strategic Positioning
Organisational audit is used for analysing strategic position
of SMC in global markets.
 It helps in gaining better insight of the internal and
external structure of the company.
Sony Mobile Communications has good strategic position
in global markets.