Business Organization Analysis of Sony Corporation Report

This report presents a comprehensive business organization analysis of Sony Corporation. It begins with an introduction outlining the scope of the analysis, which includes both internal and external assessments. The internal analysis utilizes a SWOT model to evaluate strengths, weaknesses, opportunities, and threats, along with an examination of Sony's organizational culture, emphasizing customer satisfaction. The external analysis applies Porter's Five Forces to assess competitive dynamics. The report then details Sony's organizational structure, including function-based groups, geographic divisions, and business type divisions. It delves into Sony's supply chain management, ethical practices, and corporate social responsibility (CSR) initiatives. The analysis identifies key competitors and provides strategic recommendations for improvement. The report concludes with a summary of findings, emphasizing Sony's competitive advantages and areas for strategic focus, such as improving product quality and addressing competitive rivalry. The report is supported by a comprehensive list of references.

BUSINESS ORGANIZATION
ANALYSIS OF SONY
CORPORATION

INTRODUCTION
 The presentation summarizes the research and results
of analysis of organization. Organizational analysis of
Sony is conducted by performing internal and
external analysis.
 The marketing analysing the organization internally is
done by employing the model of SWOT, explaining
the culture of organization for customer satisfaction.
 External assessment is done by analysing the
company using employing Porters five forces.

ORGANIZATIONAL STRUCTURE OF SONY:
Function based group-
 It involves the business function of Sony such as
research and development, which has the objective of
supporting the functional effectiveness and efficiency
(Dhillon & Gupta, 2015).
 The function-based group involves CEO, R & D,
Finance, engineering, legal and compliance logistics,
human resources and sales and marketing.

Geographic divisions
 This structural characteristic has least significance
in the organizational structure of Sony. The
objective of this division is to plan, finance and
strategise decision-making.
 The geographic divisions of Sony comprises of
US, Japan, Asia-pacific, Europe, China and other
areas.

Business type division
 A division based on the type of product and
type of business is maintained in this
organizational structure.
 The focus of company is on the main segments
that is device, games, music and pictures. Some
of the segments include business of storage
media, picture business, energy business,
business of mobile communication and sound
and home entertainment business (Rita et al.,
2018).

SWOT ANALYSIS OF SONY
Strength
Product differentiation
Innovation
Quality
Brand strength
Weakness
 Database and network
vulnerability
Media cost production
Loosing focus on core competency
Opportunities
Rapid innovation
Product development
Threat
Software piracy
Competition

ANALYSIS OF PORTERS
FIVE FORCES
 Bargaining power of suppliers- Increased bargaining
power
 Bargaining power of buyers- Low to moderate
 Competition amongst rivalry- High level of
competition (Sony.co.in, 2019)
 Substitute threat- Higher level of threat
 New entrant’s threat- Low threat

ORGANIZATIONAL
CULTURE OF SONY
 The satisfaction of customers is put at the core of the
organizational culture of Sony.
 The mission of Sony is to apply the technology for the
benefits of public and provide them with joy of advancing.
 Effectiveness of workers is maximized through the
organizational culture that helps in satisfying the
preferences and expectations of customers (Betz, 2016).
 There are three pillars of culture of Sony. Those pillars
include reliable, cordial and credible.

SUPPLY CHAIN OF SONY:
Sony recognizes the increasing importance of managing the
supply chain by taking a variety of steps that contributes
to structuring a valuable supply chain.
 Possessing its own electronics manufacturing facilities in
different countries where it operates.
 The transactions with the part suppliers are done
according to the geographical area.
 Sony works with the suppliers for addressing the issues in
its supply chain such as human rights, labour conditions,
environmental protection and health and safety.
 The supply chain of Sony is constructed for ensuring
compliance with the code of conduct.

 Any violations of policy in the supply chain are
addressed via the operations of the supplier
hotlines for complaints.
 Issues within the supply chain are responded by
engagement of employees that helps in boosting
the capacity and attention of Sony.

ETHICS:
 The global compliance and ethics program supports the
ethical business culture at Sony.
 The compliance network of Sony is designed to
provide frequent messaging and training to employees,
compliance, and ethics.
 Unethical behaviour is detected and prevented by
conducting comprehensive assessment of risks and
implementing the procedures and policies of internal
control. The Legal and compliance department of Sony
does such assessment.

COMPETITORS OF SONY:
Sony enjoys a competitive advantage due to its high
technology products and an incredible rise in the field of
electronic resulting from innovation. They differentiate
themselves in terms of innovation and imagination.
Some of the general competitors of Sony can be
categorized into two parts.
The competitors of Sony in consumer appliances are
 Panasonic
 Samsung
 LG electronics
 Nokia
 HTC