Sony International Company: CSR and Recycling Project Report Analysis

This report presents a comprehensive analysis of Sony International's Corporate Social Responsibility (CSR) strategy, with a specific focus on its recycling initiatives. The company's new strategic plan involves recycling old and rejected products, such as computer monitors, motherboards, and batteries, to design and manufacture new products, aiming to reduce electronic waste and protect the environment. The report highlights the advantages of this strategy, including pollution prevention, reduced need for raw materials, and maintained product quality. A key component of this strategy is the use of SORPLAS™, a recycled plastic made from rejected electronic goods. The report compares SORPLAS to virgin resin, emphasizing its CO2 emission reduction benefits. It details the recycling process, assesses the profitability of the strategy, and includes a budget for further development in new markets. The report concludes that manufacturing products from recycled plastic supports business sustainability and reduces operational costs. The project's schedule and Gantt chart are presented, and the report includes a cover letter and executive summary outlining the project's goals and objectives. The project involves various phases and activities for sustainable development and requires an initial investment for implementing the recycling strategy.

SALES PRESENTATION:
SONY INTERNATIONAL
COMPANY
Name of the Student
Name of the University

INTRODUCTION
 Sony International has
undertaken new strategy of
CSR as a part of its
business plan.
 This new strategic plan
includes recycling of old
and rejected products to
design and manufacture
new products.
 The products under this
strategy include computer
monitors, motherboards,
lithium batteries,
packaging materials,
plasma and LED television
and others.

PRODUCT IDEA
 The main idea behind
the products is to
recycle old and
rejected products and
design new products
with the same.
 This idea helps to
reduce electronic
wastes and protect
the environment.
 The production costs
of the electronic
goods will also
reduced due to reuse
of older goods.

ADVANTAGES OF THIS STRATEGY
 This strategy helps to prevent pollution through electronic wastes and
thus helps the company in maintaining its CSR values.
 The recycling process reduces the need for raw materials needed
production of electronic goods manufactured by the company.
 This strategy does not have any impact on product quality, thus there
are no chances of sales reduction due to lack of quality.

CURRENT PRACTICE
 Sony has developed a new type of plastic, named SORPLAS™ that
is made from the recycled plastic from rejected electronic goods.
 Sony utilizes up to 99% recycled product in the market where only
30% plastic is utilized.
 The recycled plastic is used in all electronic goods manufactured
by the company.

COMPARISON OF RECYCLED PLASTIC IN SONY
SORPLAS AND REGULAR POLYCARBONATE
PLASTIC

ADVANTAGE OF SONY SORPLAS™
COMPARED TO VIRGIN RESIN
 The use of SORPLAS
helps to reduce CO2
emission by at least
80%.
 The use of SORPLAS
helps to reduce carbon
footprint unlike virgin
resin that is
extensively utilized by
most of the companies
in the current market.
 In the figure, [1]
denotes CO2 emission
by virgin resin and [2]
denotes CO2 emission
by SORPLAS.

THE RECYCLING PROCESS

PROFITABILITY OF THIS STRATEGY
 This strategy is very much
profitable for the company
as the raw materials cost is
cut down by a significant
margin.
 There will be some costs
for manufacturing
SORPLAS from the recycled
plastic but it can be
recovered from the product
sales.
 SORPLAS can be used to
develop highly stylish and
strong bodies of electronics
like Playstations,
televisions and mobile
phones that can attract a
large number of
customers.

BUDGET FOR FURTHER
DEVELOPMENT IN NEWER MARKETS
Cost Aspects Estimated Budget
Marketing Campaign $25,000
Set Up SORPLAS Factory $150,000
Transport System for Carrying
Rejected Plastic to the Factory
$100,000
Initial Investment for Initiating
the Service in the Market
$225,000
TOTAL $500,000

CONCLUSION
 It has been found that the products can be
manufactured from recycled plastic and it will
help maintaining business sustainability of
the company.
 The strategy of using recycled plastic will
help the company to reduce operational
costs without compromising with the quality
of the products.
 An initial investment of $500,000 is
necessary to implement the strategy in a
new market (Asian market, in this context).
 The strategy also benefits the CSR of the
company.

BIBLIOGRAPHY
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190.
Kaya, M., 2016. Recovery of metals and nonmetals from
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