Hugo Boss Expansion Strategy Using the SOSTAC Model Analysis

This report examines the application of the SOSTAC model to Hugo Boss's international expansion strategy, focusing on the Action and Control aspects. It highlights the importance of human resource management, digitization, and sustainability targets within the action phase, utilizing Gantt charts for project management and task completion. The control phase emphasizes monitoring and measuring performance against set objectives through KPIs and data sources like customer surveys and internal/external data. The report concludes that the SOSTAC model provides a viable framework for planning and executing a successful marketing strategy, ensuring alignment between actions and desired outcomes. Desklib offers a platform to explore similar solved assignments and past papers for students.

SOSTAC Model

TABLE OF CONTENT
• INTRODUCTION
• SOSTAC model
Action
Control
• CONCLUSION
• REFERENCES

INTRODUCTION
The utilization of the SOSTAC model in the commercial enterprises is for the significant
planning of the marketing situations. This helps in the contemplation of the exact position of the company
and also to comprehend towards the desired marketing alignment to be achieved in the coming future with
the appropriate measures to be taken by the marketing departments of a company (CHERIAN and
KUNJUKUNJU, 2022). The company chosen for the analysis will be Hugo Boss, which is a German
luxury fashion house, with its headquarters in Metzingen, Germany, Europe This presentation aims at the
scenario of moving the Hugo Boss to a country outside its main territory through the appropriate
implementation of SOSTAC model. The exclusive focus of the examination will be upon the Action and
the Control aspects of the model.

The data driven concept of SOSTAC model is used for the effective and analytical planning of the marketing
strategy which is ana imperative task to be taken into account. The division of the planning in six distinguished parts
will help in the enumeration of the varied aspects in a detailed and an effectual manner.
SOSTAC Model
S – Situation
O – Objectives
S – Strategy
T – Tactics
A – Action
C – Control

TASK 3
ACTION
The significant actions that must be taken into account for the implementation of the tactics that ahs
been chosen by the company in the marketing strategy (Foster and Grannell, 2022). The access of the human
resources through the appropriate medium i.e., the internal or the external sources, must be effectually
identified by the company. The required skill sets for the job positions of the Hugo Boss should be taken into
consideration along with the provisional requirements of the company. The enumeration of the help of the
external agencies or the consultants, if is essential, must also be determined in a precise manner.
Operations of Human Resources Digitization and Sustainability targets

The utilization of GANTT chart
The GANTT chart can be defined as a horizontal bar chart which is used by the project
management heads of the company in order to visual the plan of the project over aa period of time.
This helps in the representation of the actual status of the project and the enumeration of the
signified responsibility of the project head.
The task completions of the varied department of Hugo Boss can be enumerated by the
GANTT chart. For example,
• Human resource department
• Marketing department
• Operations department

CONTROL
The final stage of the model, helps in the monitoring and the measurement of the performances that are based on the
objectives that are set in the second stage of the SOSTAC model. This section of the model helps in the considerations that are
to be made in respect to the tactics that have been followed in a tailored manner. The KPIs of the determinative tactics of the
company helps in the tacking of the objectives that are set on the weekly/monthly/yearly basis (Manafe and et. al., 2022).
TASK 3
The sources of data to measure the performances of the objectives set in O.
• Primary data – Surveys and interviews of the customers.
• Secondary data – Internal and the external sources of data.

CONCLUSION
An inference can thus be made that the accurate utilization
of the SOSTAC model can help in the effectual and successful
planning of the marketing strategy of a company. The apportionment
of the determinative actions that must be taken by an organsiation
along with the measures that should be adopted in order to monitor
and control the implemented actions will thereby help in the scrutiny
of the strategy. The significant dimension of the model will thereby
help in the formulation of a viable and an executable plan of action
for the attainment of the desired objectives and visons that are
determined by the companies.

REFERENCES
• CHERIAN, A.E. and KUNJUKUNJU, B., 2022. MEDIA AND POLITICAL
MARKETING. Book Rivers.
• Foster, G.S. and Grannell, C.J., 2022. Essential Management Models: Tried
and Tested Business Frameworks for Strategy, Customers and Growth. Taylor
& Francis.
• Hirvikallio, H., 2022. Stabilizing positive Customer Experience during
employee changes.
• Lehtonen, S. and Tornberg, T., 2022. Implementing B2C Marketing: case Ylä-
Kainuun Puutuote Oy.