Southall Travel Ltd: HR Strategy Analysis, Issues, and Improvements

This presentation provides a comprehensive analysis of Southall Travel Ltd.'s human resource management (HRM) strategy. It begins by defining HRM and outlining current strategies including recruitment, selection, and performance appraisal techniques. The presentation then identifies weaknesses and issues within the HR department, such as ineffective resourcing and retention strategies. It suggests new HR strategies, including improvements in resourcing, HR development, and rewarding strategies. The presentation also covers best practices in managing human resources, such as providing security to employees and creating a fair work environment. It concludes by examining emerging trends in travel agency HR, like technology integration, and offers recommendations for improvement, emphasizing technology's role in enhancing real-time data and customer service. The presentation aims to provide actionable recommendations for the Southall Travel Ltd Executive Team to improve the effectiveness of its HR practices.

INTRODUCTION
 In this presentation, Southall Travel Ltd.’s human resource
management strategy will be illustrated, any issues or weaknesses of
the HR department such as the HR strategy and implementation will
be analysed and reviewed and how to improve will be suggested.
 The recommendations for improvement will be clearly presented to
the Southall Travel Ltd Executive Team.

HUMAN RESOUCE MANAGEMENT
 Human resource management is defined as the process of recruiting,
employing and managing of the employees(Armstrong, M. and Taylor,
S 2014).
 HRM is the controlling of employees giving major emphasis on the
workers who are taken as business assets(Watson 2010).

CURRENT HR STRATAGIES
Recruitment strategies
 Social recruitment
 job-on demand
 crowdsourcing
Selection strategies
 Multistage selection strategies
 conjunctive selection strategy
Performance appraisal strategies
 establishment of the performance stands of the employees
 communication of the standards
 measuring of the performance
 making of comparison with required performance
 results discussions
 decision making

Improvement
Methods to Improve recruitment
 Effective and creative job ads
 Build talent pipeline
Method to improve selection
 Asking of straightforward and relevant question
 Testing the candidates
Method to improve performance appraisal
 Providing of regular employees feedback
 Making of two way discussion
 Usage of employees self appraisals

New HR Strategies
Resourcing strategies
 Attract, develop and retain the higher quality people
 Education and quality analysis
 Usage of retention strategy
HR development strategies
 Providing of realistic goals
 Providing of training
rewards strategies
 Financial recognition
 Non-cash rewards(Choi & Dickson, 2009)

New strategies improvements
Improvement in resourcing strategy
 make the usage of right human resources
 focus on the education and growth
 make the usage of new technology to retain its employees.
improvement in HR development strategy
creation of the succession plan
performing of the analysis of gaps
Improvement in rewarding strategy
incentivizing the right person
applying sound strategy in the incentive programs

Good practises to manage Human
resource
 Giving security to the workers
 Hiring of the selective people
 Selection of effective team members
 Providing compensation to reliable people
 Providing training to employees
 Creating equality in work environment
 Easy assessment of the information

Improvement recommendation the
best practises
 employ safer, healthier and happy workplace
 style of open book management
 performance connected bonuses
 Fair system of evaluation (Walsh, Sturman & Longstreet, 2010)

Emerging Trends
TRAVEL AGENCY HR EMERGING TRENDS
 management of real-time and automated inventory technology
 Pollution and weather detection chips
 Introduction of personalized information

Recommendation
It is essential that travel agency should implement technology as it:
 improve real-time data
 improve customer services
 Enhance the capability of the human resources(Ronra & Chaisawat,
2011)

Conclusion
travel organization is highly based of human resources
Ineffective recruitment will leads to failure of organisation
Ineffective resourcing, retaining and HR development would lead to
increase in turnover
Technology is effective ways to enhance productivity of organisation and
performance of HR.