Marketing Campaign and Budgeting: SOWEGA Victim Alliance Report

This marketing report outlines a campaign strategy developed for SOWEGA Victim Alliance, a non-profit organization supporting victims of crime in southwestern Georgia. The report details the campaign's objectives, which include increasing awareness of SOWEGA's services and creating a safer community by addressing issues like domestic violence. It also presents a budget of $98,500, allocated across various resources such as brand promoters, equipment, promotional products, advertising, and staff remuneration. The report emphasizes the importance of strategic budgeting for non-profit organizations, suggesting methods like allocating responsibility, future planning, and investing in equipment. Furthermore, it highlights the significance of integrated marketing communication in achieving the organization's goals, including presenting the brand story effectively and providing 24-hour support to victims. Desklib offers this and many other solved assignments for students.

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Marketing Report
Contents
Introduction.................................................................................................................................................3
Campaign objectives...................................................................................................................................3
Budget for campaign...................................................................................................................................4
Budgeting method.......................................................................................................................................4
Conclusion...................................................................................................................................................6
References...................................................................................................................................................7

Marketing Report
Introduction
An activity or an organized course of action that can be utilized by any of the business
corporations for promoting and selling any of the product or services can be termed as a
marketing campaign (Kotler, 2015). Marketing is a well-blended combination of methodologies
and mechanisms that will be used while promoting the offerings of an entity. These campaigns
can be segmented under traditional and contemporary. Traditional marketing campaigns are
television, radio, newspaper, and magazines whereas; contemporary methods comprise the
online mechanism such as social media, print media digital boards. The below-presented analysis
is focused on some of the integral aspects of the marketing campaign that has been developed for
SOWEGA victim alliance.
Campaign objectives
SOWEGA victim alliance is an organization that is present in southwestern judicial circuit and
works for victims of crime and advocates them by examining the situation and then after proper
identification advising the victims about resources they can use and also make the community
safe and healthy they are educating the public and opening up to people directly with their
services and nurturing them for their betterment (Patti, Hartley, Dessel & Baack, 2017). By
providing the support to those who need and with such great objectives the south-west Georgia
victim alliance mainly focuses on to eradicate crime from the community and ensures a safe
environment, for instance, they provide support to the victims of domestic violence and teaching
the society about domestic violence and helping them to possess a different perspective towards
abusing and violence in a relationship. SOWEGA is a non profit organization in the rural area of
south-west Georgia trying to provide help to those who are suffering or has been suffered or are
on the verge of being targeted or it can be said that the main objective of the company is to reach
out to more and more people who are suffering due to any crime and provide them with proper
solution and to make this happen, a good integrated marketing communication is required which
will help the brand to meet with its objectives and SOWEGA victim alliance has used such
strategies like providing 24 hour support to those who require and it is a very essential part of
any campaign to be in touch with their target audience it helps them gain the trust of the audience
(Ryan, 2014). Another approach towards a better IMC or brand awareness is to present the brand

Marketing Report
story as well as the objectives in front of the targeted audience in an easy manner so that it will
become easy for the targeted audience to make a choice and to understand what the brand is
trying to convey.
SOWEGA has launched many projects in order for victims to talk openly about their problems
and then coming up with the unique and creative solution to the problem (Sollis & Chertudi,
2017). All these tasks are a brilliant way to get people to talk about their problem openly and get
the desired help and support in any kind of situation which is bothering them or harmful to them
in any possible way, with all these different unique ways and creative campaigns the south-west
Georgia victim assistance organization can contact the victims in a better way and easily too then
later help them by providing all the legal pieces of advice and support.
Budget for campaign
Media and Budget planning for 2017
Resource Amount ($)
Miscellaneous Expenses 1,500.00
Remuneration to brand promoters 20,000.00
Equipment 15,000.00
Promotional products 5,000.00
A door to door advertising 7,000.00
Video advertising 10,000.00
Labor (20 Staff*$1,000) 20,000.00
Office Staff (10 officials*$2000) 20,000.00
Total 98,500.00
Budgeting method
For a nonprofit organization, managing the budget and designing a budget strategy is a
very crucial part in the process since SOWEGA being a non profit organization is required to
ensure a good strategy when it comes to budgeting and financials and there are few steps that can
be followed by the organization to maintain the financials in a proper manner, for instance,
allotting the responsibility to the staff members who are committed loyally as well as being

Marketing Report
trustworthy (Batra & Keller, 2016). With a proper future planning of upcoming expenses and
incomes and afterward reviewing the financial reports from time to time, this is the basic step
toward proper budgeting.
With a proper budgeting strategy, the company can meet both of their short-term as well as long-
term objectives easily under the guidance of an asset manager and with his or her leadership it
will become easy for the company to follow a professionally designed path and the direction
provided by the manager to achieve the goal in time and with the affordable budget (Parente &
Hutchinson, 2014). But for this to happen the leader should make sure that the budget and
expenses are aligned because if not taken seriously can double the work for staff members as
well as the manager that is why it becomes the responsibility of the asset manager to come up
with creative and innovative ideas to make sure that the expenses or incomes do not exceed the
budget (Altshuler, Shmueli, Zyskind, Lederman, Oliver & Pentland, 2014).
Another way is to invest in future or in other words whenever the company receives a lot of cash
after a successful time interval then it is not required to use the whole cash in providing the
bonuses instead it can be used to purchase the required equipment for the company (Royo,
Escudero & Zhang, 2016). These purchases will be proven helpful in the future and can make the
work easy for the employees as well as giving a competitive advantage hence future investment
(Smilansky, 2017).
By maintaining the data annually of financials and all the accounts it will be easier to get the
information required and also to check the progress it will give the company an idea about which
area is required to improve (Strauss & Frost, 2016). And also where they need to spend less or
more thus it will help in creating a powerful budget strategy this data management will also give
the idea about the annual expenses and comparing the current year’s expenses to the earlier one.
By managing the data, the company can control who sees the financial data and this will allow
only the qualified or the desired staff member to see this data (Batra & Keller, 2016). Another
way for a good budgeting is to distribute the task within different task members and by giving
them timeline or deadline this will ensure the task to be completed faster and many tasks at a
time thus helping the company to make progress and achieve the required goal or aim (Parente &
Hutchinson, 2014).

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Conclusion
After summing up the above-executed analysis it has been inferred that developing and
executing marketing campaign can be considered as one of the major steps for establishing
communication with the targeted audience. Communication plays an empirical role in
developing and maintaining relations with the consumers. The above-presented analysis
comprises of the communication objectives that are required to be attained by the business entity
and also a budget is presented regarding all the expenses that will be incurred during the
campaign.

Marketing Report
References
Altshuler, Y., Shmueli, E., Zyskind, G., Lederman, O., Oliver, N., & Pentland, A. (2014)
Campaign optimization through behavioral modeling and mobile network analysis. IEEE
Transactions on Computational Social Systems, 1(2), 121-134.
Batra, R., & Keller, K. L. (2016) Integrating Marketing Communications: New findings, new
lessons, and new ideas. Journal of Marketing, 80(6), 122-145.
Batra, R., & Keller, K. L. (2016) Integrating Marketing Communications: New findings, new
lessons, and new ideas. Journal of Marketing, 80(6), 122-145.
Beltran-Royo, C., Escudero, L. F., & Zhang, H. (2016) Multiperiod multiproduct advertising
budgeting: stochastic optimization modeling. Omega, 59, 26-39.
Kotler, P. (2015) Framework for marketing management. Pearson Education India.
Parente, D., & Strausbaugh-Hutchinson, K. (2014) Advertising campaign strategy: A guide to
marketing communication plans. Cengage Learning.
Parente, D., & Strausbaugh-Hutchinson, K. (2014) Advertising campaign strategy: A guide to
marketing communication plans. Cengage Learning.
Patti, C. H., Hartley, S. W., van Dessel, M. M., & Baack, D. W. (2017) Improving integrated
marketing communications practices: A comparison of objectives and results. Journal of
Marketing communications, 23(4), 351-370.
Ryan, D. (2014) The best digital marketing campaigns in the World II. London: Kogan Page
Publishers.
Smilansky, S. (2017) Experiential marketing: A practical guide to interactive brand experiences.
Kogan Page Publishers.
Sollis, C., & Chertudi, M. (2017) U.S. Patent No. 9,824,367. Washington, DC: U.S. Patent and
Trademark Office.
Strauss, J., & Frost, R. D. (2016) E-marketing: Instructor's Review Copy. Routledge.

Marketing Report