Business Plan Report: UK Market Analysis for Fox's Soy Energy Drink

This report details a business plan for the development and launch of a soy energy drink by Fox's Beverage, focusing on the UK market. The plan includes an introduction outlining the product's benefits and the rationale behind its development, followed by a main body that explores the business idea, its rationale, and the scope of opportunities. A SWOT and PESTLE analysis is conducted to identify strengths, weaknesses, opportunities, and threats, as well as political, economic, social, technological, environmental, and legal factors. The marketing mix is discussed to determine potential opportunities and promotional strategies. The report concludes with a summary of findings and references, emphasizing the potential of the soy energy drink within the competitive food and beverage industry. The plan also uses the balance scorecard to measure the effectiveness of performance and identifies actual position of the company in the market.

Business Plan

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY..................................................................................................................................1
Development of business idea.....................................................................................................1
Rationale of selecting this business idea.....................................................................................1
Scope of opportunity of business idea.........................................................................................3
Balance score card.......................................................................................................................4
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................5

INTRODUCTION
A business plan can be defined as a written document which describes all things about
the product like its nature, strategies used by the company for promoting and distributing as well
as financial background. This study is going to show a new product and business development
idea which can help a business man in growing and talking opportunities. As a business idea
development, soy energy drink is being developed which has several benefits and being
developed by considering all factors related to customers. With the help of SWOT, PESTLE and
marketing strategies, opportunities and threats is being identified which can affect performance
of this company.
MAIN BODY
Development of business idea
In the context of food and beverage industry of the UK it can be said that it is increasing
day by day. People of the UK invest in this to the great extent. So, by analysing all factors, new
business idea has been developed. As per the new product, Fox’s beverage going to provide soya
healthy and energy drink (Farzana and et.al., 2017). This energy drink and beverage has several
qualities and nutrients value which can make all people keep healthy and fit. It can improve their
immune system. It is stated that many people prefer and go to Gym for increasing immune. It is
good for them to the some extent and continues gyming can have some negative impacts on the
body of male and females both to some extent. So, in this regards, this product has been
developed as a substitute of energy drinks which are being suggested to people. There are several
reasons of developing this product which include: It is instant energy booster as any age group of
people can have it. It can also be used as weight loss supplement, it also maintain cholesterol
level and make people healthy and fit.
Rationale of selecting this business idea
There are several reasons of selecting this business idea and developing this new product.
Some qualities which this new Soy energy booster or energy drink have: It makes bones of
people stronger. Nowadays weakened bones is one of the main problems of women with the age
group of 40 and above (de Carvalho Marchesin and et.al., 2018). It is also good for those women
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who are suffering from breast cancer as it can reduce risk of breast cancer. It is also known as the
best drink for pregnant women.
This drink is being produced by soaking and grinding soybeans which is enriched in
protein. Opportunities, threats and reasons of this business idea can be identified in a detailed
manner with the help of SWOT and PESTLE analysis tool.
SWOT
Strengths
 One of the main strengths of this new product is it has several nutritional values which
can keep fit and healthy to people. It helps in maintaining blood pressure and strengthens
blood vessels.
 It can be used by any age group of people and children as well
 It is cost effective product with having several benefits and no side effects.
 It is considered and best known for improving cardiovascular health and managing
weight.
 This company has effective distribution channels which can help it out to reach
customers to the great extent (Adem, Çolak and Dağdeviren, 2018).
Weaknesses
 One of the main weaknesses of this drink and new product is it carries caffeine and sugar
to some extent.
 Excessive use of this can become the reason of insomnia and problems in sleeping.
 It can make anxious and jittery to youngsters.
Opportunities
 Company can make this product around all over the world and can take opportunity of
market expansion.
 It can increase market share by providing it.
Threats
 There are several beverage companies in the UK who provides energy drinks and have
become popular in the eyes of people (Manchester, Eshel and Marion, 2017).
 Getting raw materials and sourcing of this is one of the main threats for this company and
expansion of this new product in the market as well.
PESTLE
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Political
This plays an important factor in determining in the systematics success over having exposition
over its different types of political environment and political system risks. This is the helpful in
achieving the success to be cost effective product with having several benefits and no side effects
(Asiedu, 2016). There is there diversification product is considered more to be cost effective
product with having several benefits and no side effects. This product has several features as it is
instant energy booster which is also stated that people are becoming busy in their lives so they do
not get enough time to have breakfast and having healthy food and drink.
Economic Factors
There is the economic factor which are prevailing which have determination of inflation rate,
savings rate, interest rate, foreign exchange rate and economic cycle determine the aggregate
demand and aggregate investment in an economy. It is stated that it is cost effective and pricing
is being set by comparing competitors pricing. For this company will use penetration pricing
strategy as it can allow to attract wider range of customers. It can create barriers in the path of
the success but by providing this new product at affordable price, Fox’s beverage company can
take opportunity of competition.
Social Factors
The social cultures have the various level of impacts on their organization profitability as there
is more level of shared belief regarding the advantage of the new energy produces which
prevailing in the market. It is also stated any age group of people can have this drink but it is
beneficial for sportsman as it is an instant energy booster (Shatskaya, Komaristaya and Kafian,
2017). As the firm is believing that’s It can also increase their immune by which they can
concentrate on their work in an efficient manner. On the other hand, product is considered more
to be cost effective product with having several benefits and no side effects. It is considered and
best known for improving cardiovascular health and managing weight.
Technological Factors
Technology is having the fast level of disruptions over various industries which are considered
to be more in part across. With the application of technology, the companies are having the high
level of transformation in which the firm have developed the idea of this new Soy energy booster
or energy drink have which is helpful in making bones of people stronger.
Environmental Factors
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Different markets are prestaining in business environments with having clear level if
implacability’s environmental laws and liability laws. The firm is responsible for the laws which
are up to there healthy break tax to the companies in order to have the operation in renewable
sector in more perfect manner. The firm should have proper level of evaluation of firm standard
applicability with environments is accurate level of understanding.
Legal Factors
There is the existence of legal frameworks which are not having their robust personality in order
to provide the protection to intellectual rights of company. The firm should have there care level
of evaluation of the before entering such markets (García Martínez, 2016). In order to that it can
be resulted in organization secret sauce theft before gaining overall competitive advantages.
Scope of opportunity of business idea.
It is also important for this company and business man to identify scope of opportunities
which it can take by developing its new idea and new product. With the help of marketing
analysis and marketing mix, it can compare its all elements of marketing with others, By doing
this it can know the extent of opportunities which it can gain such as:
Marketing mix: Marketing mix is one of the best strategies which play an important role in
business development idea and making its successful. It is one of the best ways which is being
used by companies in order to promote their products and determining scope of opportunities
(Sisodiya and Sharma, 2018).
Product: Soy energy drink is the main product of fox’ beverage which has been developed as a
business development. This product has several features as it is instant energy booster.
Place: This new product will be provided from physical stores as well as online. For being in the
competition, this company will allow customers to order online and have it at their door step.
Price: It is stated that it is cost effective and pricing is being set by comparing competitors
pricing. For this company will use penetration pricing strategy as it can allow to attract wider
range of customers.
Promotion: For promotion, it will make an effective use of social media By using digital and
modern way of promotion rather traditional it will make people aware about features of its
product.
People: In this context, it can be said that it has skilled workforce which will help it out in
bringing innovation in working environment and developing business. It is also stated any age
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group of people can have this drink but it is beneficial for sportsman as it is an instant energy
booster.
Process: This drink is being produced by soaking and grinding soybeans, boiling the mixture
and by filtering remaining particulars. It is enriched in protein. People can get it from physical
store and can also get it online by following normal process of online shopping.
Physical evidence: It will be given in steel can.
Rather, all these, scope of opportunities can be identified by market analysis and knowing
customers’ needs.
Customers’ needs: It is stated that customers of people of the UK are becoming health
conscious and they want to be healthy and fit by having such kind of drinks and food products. It
is also stated that people are becoming busy in their lives so they do not get enough time to have
breakfast and having healthy food and drink. So, it is one of the main reasons of developing this
product, It can solve problems of busy people and make them fit and healthy (Sam, Li and
Chatwin 2016). It can also increase their immune by which they can concentrate on their work in
an efficient manner.
Competition: It is also important to identify intensity of the competition in the market. It is
stated that there are several food and beverage companies in the UL who provide energy drinks.
It can create barriers in the path of the success but by providing this new product at affordable
price, Fox’s beverage company can take opportunity of competition.
Balance score card
It is one of the best tools of measuring effectiveness of performance and identifying
actual position of the company in the market. It is being used to identify, control and improve
business several functions and new product.
CONCLUSION
From the above study it has been summarized that development of business idea played a
vital role as it allows businessmen in taking opportunities and making an effective position in the
competitive market. It has also shown importance of using SWOT and PESTLE analysis model
in business development. It also allows businessman in analysing all factors which can affect its
performance and development of business idea in a critic manner. Further, it has shown
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effectiveness of balance score card and marketing mix as how it makes an individual able to
promote and distribute their products and accomplishing their goals.
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REFERENCES
Books and Journals:
Farzana, T. and et.al., 2017. Formulation of a Protein and Fibre Enriched Soy-Mushroom Health
Drink Powder Compared to Locally Available Health Drink Powders. Malaysian
Journal of Nutrition. 23(1).
de Carvalho Marchesin, J. and et.al., 2018. A soy-based probiotic drink modulates the microbiota
and reduces body weight gain in diet-induced obese mice. Journal of Functional
Foods. 48. pp.302-313.
Adem, A., Çolak, A. and Dağdeviren, M., 2018. An integrated model using SWOT analysis and
Hesitant fuzzy linguistic term set for evaluation occupational safety risks in life cycle of
wind turbine. Safety science. 106. pp.184-190.
Manchester, J., Eshel, I. and Marion, D.W., 2017. The benefits and risks of energy drinks in
young adults and military service members. Military medicine, 182(7), pp.e1726-e1733.
Sisodiya, P. and Sharma, D.G., 2018. The Impact Of Marketing Mix Model/Elements On
Consumer Buying Behaviour: A Study Of Fmcg Products In Jaipur City. International
Journal of Technical Research & Science, Paper Id: IJTRS-V3-I1-016 Volume, 3.
Sam, K.M., Li, H.L. and Chatwin, C., 2016. Understanding the adoption of online language
learning based on e-marketing mix model. Journal of Information Technology
Management. 27(2). pp.65-81.
Edmond, J. and Soliman, F., 2017. The Impact of Balance Score Card Implementation on Supply
Chain Firms. In Decision Management: Concepts, Methodologies, Tools, and
Applications (pp. 557-575). IGI Global.
Asiedu, E., 2016. How to create and sustain a strategic marketing plan through the 4p’s of
Innovation: With reference to Red Bull energy drink company.
Shatskaya, E., Komaristaya, E. and Kafian, K., 2017. The study of the hungarian car refinish
market on the basis of pestle analysis. SCOPE ACADEMIC HOUSE B&M
PUBLISHING, p.54.
García Martínez, M., 2016. Distribution company Business Plan.
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