This report provides a strategic management analysis of SP Setia Berhad, a Malaysian property development company. It begins with an introduction outlining the report's purpose, company background, and current strategic issues, particularly declining profits. The report then conducts an environmental analysis using PESTLE, examining political, economic, social, technological, legal, and environmental factors. Industry analysis is performed using Porter's Five Forces, assessing the bargaining power of buyers and suppliers, the threat of new entrants and substitutes, and competitive rivalry. A capability analysis, including VRIO analysis, identifies key internal resources and capabilities. The report proposes business-level strategies, including a comparison of SP Setia Berhad's marketing mix with MAH SING Group Berhad. Finally, it evaluates strategic options using the SAF Strategy Model. The report concludes with a summary of findings and recommendations.
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