Comprehensive Business Proposal: Beauty & Massage Spa, Sydney, AU
VerifiedAdded on 2023/03/29
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This business proposal outlines the establishment of 'Beauty and Massage Spa' (B&MS) in Sydney, Australia, focusing on providing unique spa services and natural beauty products. The proposal highlights the increasing demand for spa services in Australia and positions B&MS to capitalize on this trend by offering specialized massage therapies and skin treatments using locally sourced ingredients. The marketing strategy emphasizes a combination of product and service differentiation, competitive pricing, strategic location in The Rocks market, and promotion through social media. The proposal also includes a gap analysis, segmentation, targeting, and positioning strategy, an operational structure detailing staffing, and financial projections outlining funding sources. B&MS aims to satisfy customer needs, maximize profit, and expand its business globally, while providing high-quality, natural treatments and excellent customer service. Desklib provides students access to a wide range of business proposals and solved assignments.
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