Comprehensive Business Proposal: Beauty & Massage Spa, Sydney, AU

This business proposal outlines the establishment of 'Beauty and Massage Spa' (B&MS) in Sydney, Australia, focusing on providing unique spa services and natural beauty products. The proposal highlights the increasing demand for spa services in Australia and positions B&MS to capitalize on this trend by offering specialized massage therapies and skin treatments using locally sourced ingredients. The marketing strategy emphasizes a combination of product and service differentiation, competitive pricing, strategic location in The Rocks market, and promotion through social media. The proposal also includes a gap analysis, segmentation, targeting, and positioning strategy, an operational structure detailing staffing, and financial projections outlining funding sources. B&MS aims to satisfy customer needs, maximize profit, and expand its business globally, while providing high-quality, natural treatments and excellent customer service. Desklib provides students access to a wide range of business proposals and solved assignments.

Business Proposal On
Spa

EXECUTIVE SUMMARY
• In Australia business of spa is various famous because it give benefit to
consumers and increase the profit.
• Unique combination of product and services are offered by B&MS to
quickly gain in market share.
• This salon providing facility of massage for relaxing them from stress
• This business have sole proprietorship no any support of other
organisation.
• This salon is located in the rock market of Sydney in Australia which is
best tourist place .
• skilled skin specialist and homeopathist is hired by employer

BACKGROUND
•Modernisation increase the demands of luxurious life, everyone want
to live with all facility.
•Demand of spa is continuously increase in Australia.
•I m opening my spa in Sydney the name spa is 'beauty and massage
spa' (B&MS).
•products are free from side effects.
•Beauty products are collected by our staff from flat rock gully forest of
Australia.

AIMS AND OBJECTIVE OF SPA
 Aim of our beauty and massage spa is to satisfy the customers
and complete those needs which are not satisfied by other saloons.
 Provide best treatment to consumers so that their skin look perfect
and natural.
 Removing their stress by furnishing excellent professional
services and mercenary performance.
 Another aim of our spa is to earn maximize profit and develop
 Another aim of our spa is to earn maximize profit and develop our
business to all over the world.

DESCRIPTION ABOUT THE
SERVICES
Our spa providing best facility of massage and services this 5 types of
treatment therapy such as:-
 Trigger point therapy: This type of massage is available in our saloon.
 Swedish massage: This massage is provided those person who have
facing stress.
 Cranial sacral therapy: This technique is used to give relief to headache.
 Sports massage: According to choice of customers.
 Reflexology: this massage give pressure on points of hands ad feet
which are in pain and facing problem in moving because of more work
which help to relax body and remove overall stress.

CONTINUED...
.
•B&Ms spa will provide facility of treatment for
eczema the skin diseases.
•This treatment is done by our spa by using
natural product or herbs.
•Arctium lappa which provide mineral and
vitamin to skin.

MARKETING RESEARCH AND IDENTIFICATION
POTENTIAL GROWTH
• Trends are changing according to new generation, measure
changes come in fashion and beauty product and treatment.
• Countless spa in Australia which built business successful and
offering beauty treatment at low cost.
• Spas includes variety of massages and different type of skin
treatment and acupuncture, consultation.

MARKETING MIX
It include 5 Ps which are:-
Product: Marketing mix help to increase the depth of our product line which
help to increase value of product more than other product.
Price:market penetration pricing method
Place:The rock market
Promotion: through social media and press because today's generation use
social sites
People: It is very important for B&MS should appoint those persons who are
qualified and efficient to providing services

GAP ANALYSIS
This analysis involve the innovation idea in existence product or
determine difference between actual product and desired product
Changes in characteristics factor: Other spa of Australia is not
produce their own product and herbs will uses by our company in
making products are burdock, chamomile, cleavers, horsetail, aloe
vera, Neem, turmeric, etc.
Factors which help to achieve the future objectives: B&MS have all
facilities but it have not attractive interior. For the success in future
and to run for long time it is necessary to improve the interior

SEGMENTATION,
TARGETING,POSITIONING
Segmentation: Persons who have not efficient money provide them facility of
spa at lower cost.
Targeting : Provide facility which are like by people who want to live
luxurious life and like to take treatment and massage.
Positioning : to create the image of product or services of salon in the mind
of customers. B&MS giving services of refunding to non satisfied
consumer and providing facility of package in which include 1 massage
free with skin treatment.

OPERATIONAL STRUCTURE
 B&MS hired specialist for all type of massage and skin treatment.
 This salon hire 5 skilled person for 5 types of massage, two
beautician, 1 skin specialist, workers who provide facility of
setup.
 2 person for the haircut , one for the hair wash. One beautician
for facial.

Sources of finance
 B&MS company in beauty industry capital requires which very
significant aspect.
 Further, in order to open new firm total amount will be needed
which is worth of AUS $130000.
 For this basically two sources will be considered which are stated
below:
 Bank loan
 Personal savings

Thank you