Marketing Project: Tour Planning from Spain to Andorra - 10 Days

This marketing project presents a meticulously planned 10-day tour itinerary, originating from Toronto and encompassing destinations across Portugal, Spain, and Andorra. The itinerary is designed to provide a comprehensive travel experience, including visits to historical sites, museums, and cultural landmarks like the National Tile Museum, Jeronimos Monastery, the Royal Palace of Madrid, and Palau Guell. The project includes a detailed budget breakdown encompassing flights, accommodation, transportation, meals, and entrance fees, acknowledging the importance of flexible pricing strategies to appeal to a broader clientele. The itinerary is carefully structured, outlining daily activities, transportation details, and hotel accommodations, aiming to provide an exotic and memorable experience for the travelers. The project also considers visa requirements and other essential travel details, providing a complete tour package proposal. The document is structured as a professional tour proposal, demonstrating an understanding of marketing principles and tour planning logistics.

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Tour planning
(From Spain to Andorra)
Name of the student
Name of the university
Author note

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Executive summary
This assignment attempts to develop a 10 day itinerary plan starting from Toronto to
Andorra. High travelling costs indicates complexities for the middle class people to invest in
such tour packages. However, flexible pricing strategies is effective in terms of influencing
the purchasing needs of the clients and the customers. Demographic, cultural and weather
information help the tourists to make decisions regarding the preference towards selecting the
sites for spending vacations.

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Table of contents
Tour highlights...........................................................................................................................3
Budget........................................................................................................................................3
Tour itinerary plan......................................................................................................................4
Visa and other details...............................................................................................................14
References................................................................................................................................15

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Tour highlights
 Visiting the National Tile Museum
 National Museums of Ancient Art
 Exploring the unexplored realms of Jeronimos Monastery
 Visit to the heritage site of Belem Tower, Portugal
 Royal palace of Madrid
 Palau Guell
 Trekking
 Games stadium
 Fascinating spas
 Live shows and concerts
 Theatres and movie shows
Budget
Flights 2 $ 3000.00 $ 6000.00
Cab & Bus 2 $ 300.00 $ 600.00
Driving (miles, cost/mile) 2 $ 600.00 $ 1200.00
Parking (days, cost/day) 2 $ 500.00 $ 1000.00
Hotel (nights, cost/night) 2 $ 400.00 $ 800.00
Breakfast 2 $ 200.00 $ 400.00
Lunch 2 $ 500.00 $ 1000.00
Dinners 2 $ 550.00 $ 1100.00
Snacks and Drinks 2 $ 250.00 $ 500.00
Museum Tickets 2 $ 200.00 $ 400.00
Live Show Tickets 2 $ 450.00 $ 900.00
Maps and Guidebooks 1 $ 750.00 $ 1500.00
Souvenirs and Gifts 1 $ 300.00 $ 600.00
Total costs $3000

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Tour itinerary plan
The 10 day long trip would be segmented into three parts starting from Portugal and
ending at Andorra. In between these sites, the small towns of Lim, Wang, Chan,
Karunasekera, Leckie would be touched. Venturing into the threshold of Madrid and
Barcelona would make the trip exciting and thrilling. Visits to the historical places,
adventurous and other tourist spots would be adequate in terms of giving the audience an
exotic touring experience. Investing in the services of the tour operating service would help
the travellers to cherish their memories, getting an escape from their drab, monotonous
existence.
Starting point of the trip
Toronto would be the starting point of the trip. The passengers would be directed to a
spot from where they will board an international flight, which would take them to Lisbon,
Portugal. The duration of the flight would be of 7 hours, therefore, waiting would be a
productive option in terms of achieving the positive outcomes at the end.
ITINERY PLAN
Day/Time Destination details Location Details
Monday
01/04/2019
01.00am
1.30am
8.30am
8.50am
8.50am
10.00am
11.00am
13.00
16.00
Lisbon
Arrive at Venz
Street
Flight departure
Arrive Lisbon
Check in to Inter-
Continental hotel of
Lisbon
Have breakfast
Local sightseeing
Visit to national tile
museum then
national museum of
Ancient Art
Lunch in the famous
restaurant of Lisbon
Visit to Jeronimos
Toronto Pearson
international Hotel
Lisbon’s
International airport
Inter-Continental
hotel
Beach
Museums and Art
Galleries
Carry your Passport
and Visa documents
Hotel Lobby
Carry wallets and
sunglasses and carry
bags
Do not carry
cameras here

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19.00
21.00
Monastery and
world heritage site
of Belem Tower
Shopping and night
clubs
Dinner and
Overnight at hotel
Lincoln Restaurant
otherwise fine will
impose
2/4/2019
Tuesday
6.00am
7.30am
8.00am
12.00 pm
12.30 pm
13.00
14.00
15.00
17.00
21.00
Breakfast is served
to
Leave for Airport
Reached Seville
Check in to hotel
Welcome drinks and
snacks on arrival
Take rest in rooms
Visiting the
historical
monuments.
Lunch in hotel
Tea time
Dinner and
Overnight stay
Lisbon’s hotel
Restaurant
Seville’s
International Airport
Historical sites
Gren melia colon
Hotel
Entry fees to
historical places are
not included in the
trip costs.
03/2019
Wednesday
7.00am
10.00am
11.00am
15.00
17.00
18.00
22.00
Having breakfast
Local sight seeing
Movie show
Lunch
Tea time
Shopping
Dinner and
overnight stay at
hotel
04/04/2019
Thursday
4.00am
6.00am
Reach Seville airport
Flight Departure
Seville airport

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8.00am
8.30am
10.00am
13.00
14.00
20.00
21.30
Arrive to the Madrid
international airport
Check in to the
Westin palace.
Visit to the royal
palace of Madrid ad
national museum of
Madrid.
Lunch
Street theatre and
local shops.
Enjoy nightlife of
Madrid in famous
bar of Madrid
Dinner in local
restaurants and stay
overnight in hotel
Madrid international
airport
National museum
Carry your luggage
05/04/2019
Friday
8.00am
10.00am
15.00
18.00
21.00
Morning breakfast
Trekking and then
visit games stadium.
Have lunch in the
hotel
Shopping
Dinner and
overnight in the
hotel
06/04/2019
Saturday
4.00am
5.00am
10.00am
11.00am
13.00
15.00
21.00
21.30
Leave for Andorra
Reach Madrid Metro
Train
Arrive Andorra
Check in to the hotel
Lunch
Visits valley,
mountains, and
towns
Go for shopping
Dinner and
Overnight stay at
hotel
Carry your luggage
07/04/2019
Sunday
7.00am
10.00am
11.00am
12.00 pm
13.30
Leave for Barcelona
Arrive Barcelona
Check in to the hotel
Have Lunch
Visit architectural
Barcelona’s airport Carry your luggage

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20.00
21.00
building of this place
is Palau guell
famous for its
famous architecture.
Dinner
Overnight at the
hotel
08/04/2019
Monday
10.00am
11.00am
12.00 pm
13.00
15.00
17.00
21.30
Breakfast
Swimming
Spa and massage
Lunch
Water sports
Shopping
Dinner and
overnight stay at
hotel
Carry swim suits
09/04/2019
Tuesday
8.00 am
8.30am
9.00am
Whole day in
travelling
Breakfast
Reach airport
Flight departure
10/04/2019
Wednesday
10.00am
11.00am
Reach Toronto
Farewell to the
passengers
Toronto Pearson
International Hotel
Day 1
Lisbon city attains the fame and glory by emerging as the largest city of Portugal. The
presence of Mediterranean climate makes the site preferable among the tourists. The
temperature of 17.4 degrees during the day and 13.5 degrees at the night adds to the comfort
of the tourists during their stay. Since the beginning of the civilization in 1300 AD, the city
has 552,700 inhabitants. Rich architectural sites and the historical monuments promote the
cultural heritage of the city. Using Euro currency eases the process of commercial
transactions within the city.

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Fig 1- Reasons for travelling to Lisbon
(Source- Visitlisboa.com, 2019)
Completing the long journey from Seattle, the passengers would finally arrive at
Lisbon International Airport. Therefore, the plan stands somewhat like this-
 Arriving at Venz Street Flight departure Arriving at Lisbon Check-in at Inter-continental hotel Breakfast Local sightseeing Visit to National Tile Museum Lunch Visiting Jeronimos Monastery and world heritage site of Belem Tower Shopping and visits to night clubs Returning back to the hotel
Day 2

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Inhabited by the Romans, Spain is located on the Guadalquivir river. Tower, historical
sites add to the fame and glory of the city. Paris is also known as the city of towers. During
the summers, it is extremely hot. The temperature soars to 35 degree Celsius, which might
make the tourists hesitate for selecting the destination for spending vacations.
Fig 2- Camping sites in Spain
(Source- Spain.info, 2019)
On the second day, after having breakfast, the passengers would start their trip to
airport for moving to Seville, the second destination. Duration of stay in this place would be 2
nights. Once the travellers reach the airport, the weather would refresh their minds, driving
them into an exotic experience. As a result of this, they would feel the urge to explore the
unexplored realms of the city. The executives of Gren Malia would give a warm welcome to
the passengers with flowers and gifts. This indicates their hospitality towards the clients and
the customers. After this, the guests would check-in at the hotels, where they would be
welcomed with refreshing drinks and snacks. The snacks and the drinks would provide
relaxation from long strenuous journey. As a sequential step, the guests would be directed to

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their super deluxe suites, where they can freshen themselves in the private swimming pools.
The time allotted for this is 3 hours, after which the passengers can enjoy lip smacking
delicacies. After the breakfast, the tour guides would lead the guests for sightseeing to Plaza
de Espana and Parc Guell. Visits to these sites would promote the cultural importance. As the
hotel is not far away from the sites, the guests can return to the hotel for lunch. After a
stipulated time, the tour guides can again resume the sightseeing program.
Day 3
After breakfast, the guests can go for shopping. For the rest of the day, there would be
no other program.
Day 4
Madrid is famous for the local street dances, skyscrapers and central location on river
Manzanares. Being the capital city of Spain, there are 3.3 million inhabitants.
Fig 3- Madrid, Spain tourist guide
(Source- Esmadrid.com, 2019)

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The next destination would be Madrid, Spain. Owing to the long flight journey, the hotel
staffs would offer packed breakfast for the guests. After this, the plan stands like this-
 Arriving at Madrid International Airport
 Check-in at Westin Palace
 Visit to Royal Palace of Madrid and National Museum
 Walk to the local streets, theatres and shops
 Visit to night bar
 Dinner
Day 5
Figure 4- Trekking
(Source- Esmadrid.com, 2019)
After the breakfast, the guests would be taken for trekking, followed by the visit to
games stadium. At one point, the guests would be allowed to go for shopping, after having
lunch in the hotel.
Day 6

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Figure 5- Scenic beauty of Andorra
(Source- Visitandorra.com, 2019)
On the sixth day, the group would leave for Andorra. This journey would be through
training, adding to the enthusiasm of the travellers. Once they reach Andorra, they would
check-in at the hotel. After having breakfast, they would be taken for sightseeing to the
valleys and mountains. This would be followed by shopping.
Day 7
Fig 6- Barcelona
(Source- Barcelonaturisme.com, 2019)

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The next destination would be Barcelona. After checking-in at the hotel, the guests
would have their breakfast. This would be followed by a visit to Palau Guell, which is famous
for its architecture. Overnight stay at the hotel would end the program of the seventh day.
Day 8
The guests would be at liberty to use the day as they wish.
Day 9
The major attraction of this day would be reaching Toronto and devoting the entire
day in travelling.
Day 10
Fig 7- Toronto
(Source- Seetorontonow.com, 2019)
After reaching Toronto, the guests would be provided with the following services-
 Accommodation services

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 Breakfast, lunch and dinner
 Local sightseeing services
 Air ticket and visa
 Cab pickup services from the airport
However, the travelling package would not include the local taxes, entry fees of the
museums and local sightseeing.
Visa and other details
 Travel insurance of the passengers is inclusive of the tour fares
 The passport is valid for six months from the date of issue
 The trip costs include the expenses of visa

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References
Barcelonaturisme.com (2019). About us. Retrieved 8th April 2019 from
https://www.barcelonaturisme.com/wv3/en/
Esmadrid.com (2019). About us. Retrieved 8th April 2019 from https://www.esmadrid.com/en
Spain.info (2019). About us. Retrieved 8th April 2019 from https://www.spain.info/en/
Seetorontonow.com (2019). About us. Retrieved 8th April 2019
https://www.seetorontonow.com/
Visitlisboa.com (2019). About us. Retrieved 8th April 2019 from https://www.visitlisboa.com/
Visitandorra.com (2019). About us. Retrieved 8th April 2019 from
https://visitandorra.com/en/