Spain's Tourism Industry: Sustainable Development, Stakeholders Role

This essay examines the tourism industry in Spain, focusing on its sustainable development, economic significance, and the roles of various stakeholders. It highlights Spain's position as a leading tourist destination in Europe and discusses the importance of sustainable tourism practices for preserving the environment and benefiting local communities. The essay also analyzes the impact of macro-environmental factors using PESTEL analysis and explores micro-environmental elements that motivate tourists to visit Spain. Furthermore, it addresses the challenges and opportunities presented by the COVID-19 pandemic and the measures taken by the Spanish government to support the tourism industry and ensure the safety of visitors. The analysis emphasizes the need for a balanced approach that promotes economic growth while safeguarding natural resources and cultural heritage.

Tourism Environment
and Industry

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Paragraph – 1...............................................................................................................................3
Paragraph – 2...............................................................................................................................4
Paragraph – 3...............................................................................................................................5
Paragraph – 4...............................................................................................................................6
CONCLUSION................................................................................................................................8
REFERENCES:.............................................................................................................................10
Books and Journals...................................................................................................................10

INTRODUCTION
Tourism refers to the travelling performed by people in their leisure time for a short
duration of time with the motive of visiting and exploring different places (Abbasian, 2018).
Concepts of tourism industry, its significances and various benefits are being discussed in this
essay. For preparing this essay Spain is the chosen tourist place (Altin and ET. AL., 2018). It is
the second most visited place in Europe and well known for it's beautiful villages and beaches.
With this a beautiful view of scenery is found in the villages of Spain. With having a attractive
view, it is also known for it's fabulous food, a huge variety of food is available along with
fabulous taste (Kristensen, A.E., 2020). Further, this essay includes concept and principles of
sustainable tourism. The role of stakeholders at the time of taking decisions, who are also
responsible or main reason for the growth of this tourism industry. The contribution of macro
environment factors for sustainable development in the form of PESTEL analysis is also
discussed (Line, and ET. AL., 2020). The elements which motivates the tourism to visit Spain
with the help of micro environment. This is how by performing certain activities the travellers
are able to make it's travelling successful and are able to enjoy a lot.
MAIN BODY
Paragraph – 1
The industry who is responsible for providing services to the travellers are considered as
tourism industry (Ma and Tang, 2022). There are certain operations which an tourism industry
has to perform in order to provide a better experience to visitors. Tourism industry is the growing
and profit making industry. With the growth in this industry the economy of the country is
improved as it contributes major portion in the economy (Mottiar, and M.M, 2021). With this, a
huge employment is being generated by this industry which is helping in rasing the living
standard of people. The culture of the country is also promoted with the help of tourism industry.
With the rise in the demand and growth of sustainable tourism, the visitors started getting more
engaged. Suitable tourism refers to tourism for natural environment, economic and social
conditions along with the environmental issues (Nguyen, Natoli and Divisekera, 2021). Suitable
tourism is making people aware about the environment and the issue or problems which people
would had to face in upcoming years. Along with this there are certain important factors which
crucial to make development in sustainable tourism. Some of them are improvement in the

ecological conditions, making contribution towards economy, employment generation and
enhancing profit (Nhamo, Dube and Chikodzi, 2020). In order to make optimum utilisation or
effective use of natural resources and keeping them safe and secure for the next generations
certain principles were formulated. With the enhancement in the importance of socio- culture
concept the sustainable industry is able to grow and operate for longer duration of time frame.
With this it helps in reducing the waste which is consumed at extreme level (Oad and ET. AL.,
2022). The unnecessary cost could also be reduced with the help of sustainable development.
The natural biodiversity could also be developed and maintained for a longer duration of time.
The sustainable tourism have able to support the local community of country with this they will
get employment opportunity and will able to make good relations with travellers and enhance the
experience of tourism. By having a lot of tourism the profit is increasing and the government is
taking initiative towards it's development. A proper and separate budget has being decided by
government for taking action towards the development of sustainable tourism. As it's making a
huge contribution towards the economy and growth of economy. In order to make growth and
development in sustainable tourism, the government of Spain has make there involvement. With
this, due to Covid – 19 pandemic the tourism industry was affected a lot, after it's re-oping
certain measures were taken by government in order to protect and make the local Community
feel safe.
Paragraph – 2
Stakeholders in tourism industry are the people of community who are directly or
indirectly involved affecting it's functioning. In order to conduct all the activities of tourism
industry smoothly and enhances efficiency their involvement plays a vital role (Saarinen, 2019).
To enhance customer experience and satisfaction it's important to understanding attitude,
behaviour and perception of visitors. The three most important stakeholders of tourism industry
are public sector, private sector and voluntary sector. The public sector involves the polices
framed by government in order to make improvement in tourism industry. For the sake of
environmental protection government of Spain has framed certain policies which is mandatory to
be followed by local as well as national and international visitors (Sghaier and ET. AL., 2019).
With this, the local government of Spain is involved in improving the conditions of famous spots
which are being visited by travellers. Along with it development of infrastructure is performed
by local government of Spain in order to enhance travelling experience of the travellers. They

also focuses towards building new attractive and innovative infrastructures to enhance visitors
engagement (Sharma and Rao, 2018)). The public sector is now involved in handling or
outsourcing it's projects to private sector in order to make optimum utilisation of the available
resources. Private sector uses the latest and upgraded technology which helps in enhancing their
productivity and they used innovative and creative ideas in businesses (Singh and Munjal, 2021).
They are making use of technological tools to improve experience and satisfaction of travellers.
With this, they make uses of different marketing tools through which customer attain an be
garbed. The number of offers and holiday packages decided by them are cost effective as well as
affordable for customer, which is enhancing customer attention. For the sake of increasing
tourism in native country, their support is must. The voluntary sector also puts it's best efforts to
prevent environment and natural biodiversity. They also makes plans for the development of
tourism industry. All this is creating a huge employment opportunities which helps in rising the
standard of living of citizens of Spain. This motivates the citizens of host country to take
initiative in the improvement and development of tourism industry.
Paragraph – 3
There are certain factors which are affecting sustainable tourism positively as well as
negatively towards the development of suitable tourism of Spain (Sorokin and ET. AL., 2021).
With attaining the second position of top most visitors of Europe government is taking a lot of
initiation towards it's development. A huge among of fund is kept separated for making
development of infrastructure of Spain along with they are spending a lot on improving
transportation facilities in order to provided better experience to visitors. Government of Spain is
also involved in ensuring safety of the visitors. By sending a huge amount on all these activities
the government charges a high rate of tax from tourism industry which makes it costly. In the
Covid – 19 pandemic situation, tourism industry was affected badly in order to strengthen them
again to overcome from this situation, government was reduced tax rates imposed on them. This
results in attaining focus of lot of travellers and get back of normal conditions. Tourism industry
of Spain is involved in producing a lot of employment opportunities which helps in rising living
standard of their citizens by providing them source of earning. With increase in growth of
tourism industry the local citizens of Spain will start paying more attention & respect towards
their culture and they will be able to understand culture of different nation. This helps in
understanding needs and wants of people residing in other country and can start producing goods

as per their requirements which helps in availing large visitors (Vaduva, Echevarria-Cruz and
Takacs, 2020). The local citizens of Spain will be involved in identifying innovative and creative
ways for producing goods and services. With the rise in demand will provide a good hike in the
prices of products and services provided by local commoditises which will simultaneously affect
purchasing power citizens of Spain. By having a lot of tourism in a county results in increasing
population of citizen for a period of time. The environmental issues such as increase in pollution
and over consumption of natural resource are seems to be negative impacts of having over
population due to rapid increase in tourism industry. As the tourism industry in growing rapidly
the involvement of technology in this sector seems to be used frequently to improve experience
of customs and make them feel satisfied. The technological tool such as voice recognition and
map negotiations were used to find out the direction of destination where the visitors has to visit.
This improves the experience of customs as they are able to get a rough idea of the place they
wants to visit. With the use of technology it's possible for tourism industry to reduce unnecessary
cost and make optimum utilisation of available resources but a lot of people become unemployed
as they are not aware about the functioning of these technology. Along with government, local
people are also involved in making proper efforts to protect natural biodiversity but huge visitors
disturbs the species residing with the natural habitats. So, in order the government of Spain
should consider all the above mention factor by taking decisions regarding tourism industry.
Paragraph – 4
Spain is most popularly know of it's beautiful villages and natural sceneries, this seeks
customer attention (Yas and ET. AL., 2020). Along with this, during Covid – 19 pandemic or
any situation arises due to recession the performance to tourism industry declines. In order to
influence visitors to visit host country along with it converting them into repeated customers its
important to make them feel motivated. There are two ways to make them feel motivated either
by Intrinsic factor or by Extrinsic factor. By understanding perception and behaviour of tourism
it become easy to attain focus of visitors. To understand their behaviour Maslow's hierarchy of
needs is applies such as by understand their emotional needs social need is fulfilled. With this, it
better to listen and observe the visitors to understand them. By providing them attractive offers
and rewards their esteem need it's being fulfilled. The stakeholders involved in management of
tourism industry make segregation of customers on behave of customers income, age and class.
This will make easy for stakeholders to pitch the customers. The visitors will also be feel

satisfied when they get affordable travelling package and the place and facilities they want to
avail is considered as first priority. The motivation of customers depends on the experience the
visitors receives by visiting that particular place. The tourism industry attracts visitors by
providing affordable as well as luxurious hotel facilities as per the income of people. With this,
the destination the visitors wants to visit is being decided as per the budget make the customer
satisfy and motivates to revisit the place. The amount fun or enjoyment availed by the visitor
decided the motivation of customers. Taking decision related to destination also determines
satisfaction level of travellers because it should be decided as per the age group. The people
involved in deciding destination can't pitch same place to travellers belonging to different are
groups. So all these factors influence the motivation of visitors.

CONCLUSION
From the above essay it can be concluded that, to seek attention of visitors the
improvement of tourism industry is must. As this industry contributes a major portion towards
the economy of country. Along with government the local community has to make it's
contribution towards the development of tourism industry as a lot of employment opportunities is
being generated by this industry. With increase in the sustainable tourism the welfare of local
community and natural biodiversity is developing, as government has started paying attention
towards it. After the situation arises by Covid – 19 pandemic the tourism industry affected a lot.
To recovery tourism industry form loss the government has reduced the tax rates imposed on
them. This enhances and motivates customers to avail the facilities. Along with this the Intrinsic
factor and Extrinsic factor where discussed which helps in motivation travellers.

REFERENCES:
Books and Journals
Abbasian, S., 2018. Participants’ perception of training programmes in the tourism industry: A
Swedish pilot study. Journal of Hospitality and Tourism Insights.
Altin, M., Koseoglu, M.A., Yu, X. and Riasi, A., 2018. Performance measurement and
management research in the hospitality and tourism industry. International Journal of
Contemporary Hospitality Management.
Kristensen, A.E., 2020. Foreign direct investment in the Chinese outbound tourism industry: the
policies, participants and possibilities. Journal of Policy Research in Tourism, Leisure
and Events, 12(1), pp.8-20.
Line, N.D., Dogru, T., El-Manstrly, D., Buoye, A., Malthouse, E. and Kandampully, J., 2020.
Control, use and ownership of big data: A reciprocal view of customer big data value in
the hospitality and tourism industry. Tourism Management, 80, p.104106.
Ma, M. and Tang, J., Can Tourism Environmental System Resilience Promote Sustainable
Development? Case of China. Case of China.
Mottiar, Z., and M. M. C. Iomaire. "Teaching food tourism in Ireland-reflections from COVID-
19." Visions in Leisure and Business (2022): 61-71.
Nguyen, V.K., Natoli, R. and Divisekera, S., 2021. Innovation and productivity in tourism small
and medium enterprises: A longitudinal study. Tourism Management Perspectives, 38,
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Nhamo, G., Dube, K. and Chikodzi, D., 2020. Counting the cost of COVID-19 on the global
tourism industry. Springer Nature.
Oad, S., Jinliang, Q., Shah, S.B.H. and Memon, S.U.R., 2022. Tourism: economic development
without increasing CO2 emissions in Pakistan. Environment, Development and
Sustainability, 24(3), pp.4000-4023.
Saarinen, J., 2019. Communities and sustainable tourism development: Community impacts and
local benefit creation in tourism. In A research agenda for sustainable tourism. Edward
Elgar Publishing.
Sghaier, A., Guizani, A., Ben Jabeur, S. and Nurunnabi, M., 2019. Tourism development, energy
consumption and environmental quality in Tunisia, Egypt and Morocco: A trivariate
analysis. GeoJournal, 84(3), pp.593-609.
Sharma, R. and Rao, P. eds., 2018. Environmental impacts of tourism in developing nations. IGI
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Singh, A. and Munjal, S., 2021. How is the hospitality and tourism industry in India responding
to the dynamic digital era?. Worldwide Hospitality and Tourism Themes, 13(2), pp.163-
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Sorokin, A.A., Niderman, I.A., Goryacheva, E.N., Shelygov, A.V., Khristov, T.T. and Blinova,
E.A., 2021. STRATEGY FOR THE DEVELOPMENT OF INTERNATIONAL
TOURISM IN MODERN CONDITIONS. Academy of Strategic Management
Journal, 20(4), pp.1-9.
Vaduva, S., Echevarria-Cruz, S. and Takacs Jr, J., 2020. The economic and social impact of a
university education upon the development of the Romanian tourism industry. Journal
of Hospitality, Leisure, Sport & Tourism Education, 27, p.100270.

Yas, H., Mardani, A., Albayati, Y.K., Lootah, S.E. and Streimikiene, D., 2020. The Positive
Role of the Tourism Industry for Dubai City in the United Arab
Emirates. Contemporary Economics, 14(4), pp.601-617.