University Speaking Outline: Effective Communication, BUSN20017 Report

This report is a speaking outline designed for a group oral presentation on effective business communication, specifically addressing the challenges faced by BRISBeautyPro (BBP), an Australian multinational company. The outline includes an introduction, the student's individual contribution, and a conclusion, along with a comprehensive list of academic references in APA style. The main point of the student's section focuses on the lack of effective communication between staff and managers, citing evidence such as poor email management, insufficient active listening, and the absence of informal communication. The report analyzes the adverse consequences of these communication issues, including project delays, increased stress, and potential reputational damage. To address these problems, the report proposes solutions such as benchmarking with competitor companies and conducting brainstorming sessions with staff to identify key performance indicators (KPIs) and generate innovative ideas. The report emphasizes the importance of employee engagement and provides suggestions for implementing these strategies within the workplace, including the use of suggestion boxes. The report provides a detailed structure for a 20-minute presentation, and includes the use of supporting references to back up the claims.

Running head: THE SPEAKING OUTLINE
The Speaking Outline
Name of the student:
Name of the university:
Author note:

1THE SPEAKING OUTLINE
Table of Contents
3. Main point two (Second speaker)................................................................................................2
a. Problem....................................................................................................................................2
i. Evidence/example/explanation of the problem....................................................................2
ii. Why is it important to solve this problem?.........................................................................2
b. Solution....................................................................................................................................2
i. Who......................................................................................................................................2
ii. What....................................................................................................................................3
iii. Where.................................................................................................................................3
iv. When...................................................................................................................................3
v. Why......................................................................................................................................3
References........................................................................................................................................4

2THE SPEAKING OUTLINE
3. Main point two (Second speaker)
a. Problem
A lack of effective communication between staffs and managers.
i. Evidence/example/explanation of the problem
Following is the list of evidences (Quintanilla & Wahl, 2018):
1. Email communication is not competently managed. Possibly, they do it occasionally like
when they have some disagreement on a management decision.
2. Active listening is not significantly managed. There can be various reasons like staffs do
not pay attention to a speech delivered during an official meeting. They rather would be
keeping themselves busy with phones.
3. Informal communication does not significantly exist. It may be that the management lack
creativity and feel like not going for a change.
ii. Why is it important to solve this problem?
A lack of effective communication can result in adverse consequences. These are but not
limited to delay in projects, project failure, increased stress, missed performance goals and lost
sales (Lasater, 2019). These consequences apart from hampering the company’s revenue may
also result in its reputational damage.
b. Solution
i. Who
The management team will be responsible for devising strategy to improve
communication in the workplace. The ideas to improve communication can be obtained either by

3THE SPEAKING OUTLINE
benchmarking with a competitor company or by encouraging staffs for brainstorming sessions
(Manuti et al., 2015).
ii. What
By doing benchmarking with a competitor company few factors can be identified as KPIs
to improve the workplace communication at BRISBeautyPro (BBP). With the brainstorming
sessions, range of ideas cold be obtained. One or few ideas can be chosen to be applied to the
workplace communication (Chmielecki, 2015).
iii. Where
Brainstorming session will take place in the workplace.
iv. When
This can be done while during a meeting or also staffs can be asked to drop a chit in a
box dedicated to staff suggestions. The chits will contain list of diverse suggestions to improve
workplace communication and facilitate informal communication at BRISBeautyPro (BBP)
(Thompson, 2018).
v. Why
Benchmarking is a good way to know what is trending in the industry. Additionally, staff
suggestions will produce range of ideas along with it this will also boost employee engagement
(Lasater, 2019).

4THE SPEAKING OUTLINE
References
Chmielecki, M. (2015). Factors influencing effectiveness of internal communication. Journal of
Management and Business Administration. Central Europe, 23(2), 24-38.
Lasater, I. (2019). Words that work in business: A practical guide to effective communication in
the workplace. PuddleDancer Press.
Manuti, A., Pastore, S., Scardigno, A. F., Giancaspro, M. L., & Morciano, D. (2015). Formal and
informal learning in the workplace: a research review. International journal of training
and development, 19(1), 1-17.
Quintanilla, K. M., & Wahl, S. T. (2018). Business and professional communication: keys for
workplace excellence. Sage Publications.
Thompson, N. (2018). Effective communication: a guide for the people professions. Macmillan
International Higher Education.