Expanding Special Interest Tourism in Egypt: A Business Report

This report, prepared for Holiday Architects, explores the potential for expanding special interest tourism in Egypt. It begins with an introduction to special interest tourism, defining it as travel motivated by a specific interest, and then provides an overview of Egypt, highlighting its key attractions like the pyramids, Nile River, and Cairo. The report identifies market opportunities, such as the development of infrastructure and the demand for tailored tourism experiences. It proposes various destinations, accommodations, and activities, including adventure sports and cultural sites, and outlines a cost analysis for a typical week-long trip. The report also identifies potential customer segments based on their interests and budgets, and addresses barriers to travel, including travel and cultural barriers and cost considerations. The conclusion emphasizes the growth potential of special interest tourism and the opportunities for Holiday Architects to capitalize on Egypt's rich history and cultural heritage.