Report on Special Interest Tourism and the Camden Town Exhibition

This report examines special interest tourism, specifically focusing on a proposed exhibition in Camden Town, UK. The report begins by defining special interest tourism and highlights the area's rich history in music and art, especially punk, rock, and Britpop scenes. The core idea is to organize regular exhibitions featuring local musicians and artists to attract tourists. The report then differentiates the product and identifies the target audience, including musicians and food lovers. It discusses different tourist types, including leisure tourists, special interest tourists, and sports tourists, and how the exhibition caters to their needs. The report further analyzes the influence of tourism trends, factors, and shifts in holiday interests, emphasizing the importance of customer-centric approaches and promotional strategies. It evaluates the Artist House company, highlighting its role in promoting local art and culture through word-of-mouth marketing. The report concludes that this exhibition idea will boost tourism, generate revenue, and allow tourists to explore Camden Town, ultimately leading to increased visitor engagement and economic benefits. References to relevant books and journals are also included.

Special Interest Tourism

 Special interest tourism is defined as the customization of activities related to
tourism in a particular location, Camden Town.
 It is one of the oldest neighbourhoods which reflected upon the history of music and
arts, mainly punk, rock and Britpop scenes and is also known for shopping and
eating out.
 Here an idea is to be adopted to organise an exhibition where the musicians and
artists collaborate or showcase their talents every fortnight to attract the tourists.
 Artist House company is considered to understand the aspects of the Special interest
tourism
INTRODUCTION

 It has been seen that this district is a hub for musicians and food lovers who might
be interested in visiting the exhibition.
 It will offer education and knowledge to people and is refereed as the platform to
generate awareness among people.
 Prize distribution would be considered to attract the potential customers by focusing
on giving them discounts and coupons.
PRODUCT DIFFERENTIATION

 The SPI is directly proportional to profiling of tourists in regard to their cultural
aspects that consist of preferences, taste etc.
 There is a long list of tourists and contains leisure tourists, SPI, sport tourists,
incentive tourists and more.
 SPI refers to the specific information and details regarding any specific event that is
to be conducted in a specific location.
 Here the tourist adjust their schedule according to that specific event.
DISCUSSION OF SPECIAL INTEREST
TOURISM IN TOURIST TYPES

 SPI is special in terms of making changes according to the styles and preferences of
the tourists and are customer centric.
 The trends play crucial role in bringing radical changes and establishing the local
artists that fetch revenues and profits.
 The purpose is to make the planning to attract the particular set of people and doing
promotions properly
CONTRIBUTION OF TOURISM
TRENDS, FACTORS AND SHIFTS IN
HOLIDAY INTERESTS

 The different customer types that have identified is SPI who are travelling experts
and are one of the well informed people
 This slot enjoys the entire tour immensely and also keep everything in schedule and
on timely
 The chosen company brought this exhibition idea to promote the local art and
culture of music to the entire world they have planned the word of mouth tactic to
gain the attention of the customers
EVALUATION OF THE ARTIST HOUSE
COMPANY IN TOUR SERVICES

 This idea is going to be effective in promoting tourism in Camden town. By
organising exhibition it will attract more people to visit town. This will generate
revenue and allow tourist to explore the area.
CONCLUSION

Books and journals:
 Lee, S. and Bai, B., 2016. Influence of popular culture on special interest tourists'
destination image. Tourism Management.52. pp.161-169.
 Maria, T. and Lemy, D.M., 2018, March. The Local Tourist Interest on Museum: A
Study in Bandung, West Java. In 2nd International Conference on Tourism,
Gastronomy, and Tourist Destination (ICTGTD 2018). Atlantis Press.
REFERENCES

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