This project presents a pitch for a special interest tourism product, service, or experience designed to meet customer needs and motivations, with a focus on the Maldives. The assignment covers the design of a well-conceived pitch, aligned with current market trends and customer demand, and provides a rationale supported by relevant data and market intelligence. The pitch focuses on the Holiday Architect company, highlighting destinations such as Malé Atoll and Banana Reef, and details aspects like cost, potential customers, and the justification for selecting Maldives as the destination. The project aims to demonstrate an understanding of how to create attractive tourism packages, motivate customers, and capitalize on opportunities within the tourism industry. The conclusion emphasizes the importance of understanding customer demand and delivering tailored products and services to achieve business growth.
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