Pearson BTEC L5 Tourism: Special Interest Tourism Pitch Report

This report presents a special interest tourism pitch for Holiday Architects, a company based in Thailand. The report begins with an introduction to special interest tourism, highlighting its growth in the industry. It then provides a company overview of Holiday Architects and identifies market opportunities, particularly in Thailand's tourism sector. The report outlines the 'Feel the Feat' package, detailing product descriptions, target markets (youth and families), and cost/pricing strategies. It also discusses potential barriers, such as cybersecurity and travel marketing. The report concludes by emphasizing the importance of special interest tourism in today's market and the benefits of a well-designed pitch for attracting customers and ensuring market sustainability. The report also includes references to relevant academic sources.

Special interest tourism
TASK 4

Table of content
 Introduction
 Pitch on special interest tourism
 Conclusion
 References

Introduction
Special interest tourism is one of the rapidly growing segment in
tourism industry. This report is based on Holiday architects that
is established in 2010 for the clients who are excited and
interested to travel. It includes a pitch of special interest tourism
that helps in fulfilling the needs of customers with their products
and services. It helps in capturing the target market and match
the demands of customers so that firm may enjoy larger profits.

Pitch on special interest tourism
Company overview: Holiday Architects is one of the prominent company that
established in Thailand with their services and products for attracting customers
so that they can enjoy the quality and authentic services and products in a limited
cost. For this manager of the Holiday Architects want to Maximize their profits
and revenues for this they can modify their service with the “Feel the feat'
package.

Continue….
Identification of a opportunity in market: Thailand is the place
that is famous for tour and travels and this benefited the Holiday
Architects company to make more new opportunity for gaining
the profits by targeting the large base of customers. There
beaches and iconic temples in Thailand creates more
opportunities for company to earns a high revenues. In this
organization offers relax and indulge services who visited.

Continue….
Detailed description of proposed product, destination, accommodation, etc. :
Holiday Architects group can offers the Feel the Feat services to their customers
in Thailand where the people specially youth can enjoy their trips and spend their
holidays in an effective and worthy way.

Continue….
Segmenting- In this manager of Holiday Architects can
segments the market on the basis of people interest on exploring
the new place and their purchasing power and it is based on the
behavioral segmenting.
Targeting- Holiday Architects are generally targets the youth i.e.
young generation r the families that can enjoy their new theme
i.e. ' Feel the Feat'. It helps in earning more and more profits.

Continue….
Outline of cost, retail price and profit: It is very essential to decide the cost and
price for the product and service that is offered by the Holiday Architects. For
this manager can decide a package amount of 300000.
Barriers that may need overcoming
 Cybersecurity
 Travel marketing-

Continue….
Design well- convinced pitch that meet current market forces:
Holiday Architects manager can design an effective pitch with their
modified product and service i.e. 'Feel the Feat' in which people can
enjoy the adventurous things on their vacations. In today's world
people are very excited to explore new things so that offering this
service is fruitful for company in Thailand.

Conclusion
To the above report on designing a pitch on special interest tourism it
is to be concluded that this term is very effective and profitable in
today's world and helps in enhancing the living standard of people. In
this a manager of Holiday architects can build a pitch so that they can
save the time and money to attracting customers and longer
sustainability in market of Thailand.

References
 Brahmanto, E. and Hamzah, F., 2017. Strategi Pengembangan Kampung Batu
Malakasari sebagai Daya Tarik Wisata Minat Khusus. Media Wisata. 15(2).
 Handayani, B., Seraphin, H. and Korstanje, M.E. eds., 2019. Special Interest
Tourism in Southeast Asia: Emerging Research and Opportunities: Emerging
Research and Opportunities. IGI Global.

Thank you