Report on Special Interest Tourism: Features, Logistics, and Issues

This report delves into the realm of special interest tourism, analyzing its key aspects and providing insights into its operational and strategic elements. The report begins by defining special interest tourism and outlining its appeal to customers, highlighting features such as natural beauty, man-made adventures, and amenities. It then explores the motivations of tourists, including intrinsic and extrinsic factors, and applies Maslow's Hierarchy of Needs to understand tourist behavior. Furthermore, the report examines the organizational and support logistics involved in managing special interest tourism, specifically in the context of Camden Market in London, considering elements such as visas, accommodation, and insurance. Finally, the report addresses how tour operators resolve issues that affect special interest tourism, such as health concerns, safety and security, linguistic barriers, and cultural awareness, offering practical solutions and strategies to enhance the overall tourist experience.

SPECIAL INTEREST
TOURISM

Table of Contents
Introduction .....................................................................................................................................3
TASK 2............................................................................................................................................3
LO 3.................................................................................................................................................3
3.1 Analysing the appeal to customers of special interest tourism features and benefits...........3
3.2 Motivation of tourist.............................................................................................................4
LO4 .................................................................................................................................................6
4.1 Organizational and support logistics involved in management of SIT.................................6
4.2 Operators resolve issues that affect interest tourism.............................................................7
Conclusion.......................................................................................................................................7

Introduction
Special interest tourism means that tourist visit to any place with special and particular
interest. They get satisfaction from service providers who come for particular purpose. Different
types of interest present in different people so special interest tourism helps to satisfy particular
interest of people (Fajrin, 2015). In this present report TUI organization contain and they provide
transport services to tourist. This organization founded in 2007. this report will be cover that
appeal to customers of special interest tourism, motivations of tourism, logistics involved in the
management of SIT and resolve ideas of issue that affect to SIT.
TASK 2
LO 3
3.1 Analysing the appeal to customers of special interest tourism features and benefits
Special interest tourism:
Special interest tourism refers to a arranging the overall trip on customised basis. Each
part of trip is being decided as per the interest of customers. In this order, it can also be termed as
a customised tour.
Appeal to customers:
It refers to providing gaining attraction of customers by showing them various attractive
features such as natural beauty, man made adventures rides and other equipments that will
improve the quality of their experience of travelling (Zátori, 2016). In the present time, the
customers can be attracted through various latest technological tools such as internet, social
media, etc.
For the purpose of appealing to customers for tours relating to special interest, various
attractive location of UK that matches the interest of customers can be shown to them. for the
advertisement purpose, a range of attractive pictures relating to the tourism along with all the
attractive features of each location can be shown to the customers. It will help in improving the
effectiveness of appealing to the customers to join the special interest tours as per their interest.
Features of special interest tourism
 Natural beauty: As in the mean time, customers highly gets attracted towards the natural
beauty, the key feature of the special interest tour is the natural beauty of the selected
location. This feature helps in improving the attraction level of each type of tourists

whether they are kinds, adults or old age people as natural beauty of the location have
ability to attract each types of tourists towards it.
 Man made adventures: This feature is generally belong to those special interest tours
that has been planned for the people belongs to age group of either adulteries or teenagers
as mostly these people gets attracted towards adventures.
 Outdoor activities: It is also a major feature of each special interest tours. In this feature,
various outdoor activities such as sports, born fire, climbs, cycling, etc. are being
involved (Shapiro, 2016). It helps in improving the excitement level of tourists and
enhance the quality of their experience of tour.
 Amenities: For the purpose of planning and organising a special interest tour, it is
essential to include a range of amenities for tourists. It improves the luxurious experience
of the clients and helps improving more effective satisfaction to the customers as well.
Benefits of special interest tourism
Core benefits of special interest tourism are as under:
 It improves the quality of customers to attract them towards the organised tours.
 It helps in satisfying the needs of customers more effectivelty.
 It is unique concept of tourism set up for the purpose of fulfilling the needs and demands
of the customers.
 It includes all the activities that a customer wants to perform for while the tours.
 The major focus of special interest tours are the needs and wants of clients.
 It provides platform to the customers
3.2 Motivation of tourist
Motivation is a process through which a person is encouraged or influenced to do some
thing as per the wish of others. In the tourism sector it is very essential to have some or the other
motivation for tourist coming to that place so that business of Camden town walking tour
(Hangen, Elliot and Jamieson, 2019). As the level of tourism is increasing and with that also the
level of competition is also increasing. So to survive in this competitive market Camden town
walking tour needs to increase its market share so for this it has to motivate tourist so that they
come and stay with them. For this they provides two types of motivation. These are as follows-

Intrinsic motivation- these are a type of motivation which non- monetary in nature and it
is referred to as doing something without the expectation of any reward. For this Camden town
walking tour can provide schemes such as if the tourists are above a certain specific limit then
the hotel will provide some services for free.
Extrinsic motivation- these are a type of motivation which are monetary in nature and
motivates the tourist to stay there. For this Camden town walking tour can provide some cash
discounts or cashback in case of online payments.
Also for developing and motivating tourists the Camden town walking tour can also use
some models and tourism theory to motivate tourist to come and stay at Camden town walking
tour. For this it uses Maslow's Need Hierarchy theory. It is explained in below points-
Physiological needs- these are the basic needs of tourist which includes basic necessities
which are required by anyone to stay. It can be like food, water, shelter. So for motivating
tourist, Camden town walking tour must provide good food and good infrastructure and
ambiance to live to tourists.
Safety needs- the are the needs which requires to be fulfilled for living a safe life. These
includes personal safety, emotional and financial safety and also safety from point of view of
well being and health (Zhu, Gardner and Chen, 2018). For this the hotels can provide safety
information in each room, measures to be taken in case of sudden fire and many more other
safety measures.
Belongingness needs- these are the needs which includes feeling of self belongingness.
For fulfilling this needs it can employ friendly employees and workers who are cordial and
friendly with the guests and tourists. Also it can take measures to maintain welcoming and
friendly atmosphere and also it can build relationship with local communities so that it can
arrange social events and plays and activities to attract tourist.
Self esteem needs- these are needs which evolves due to ego and status. For this Camden
town walking tour can improve its standard if some high profile tourist comes and also it can
improve its administration and try to gain respect from high profile tourists (Jean, Morgan and
Fuchs, 2018).
Self actualization needs- these are needs which occurs when people have achieved every
thing in life. For this Camden town walking tour can improve its skills to a professional level so
that these high profile tourists are motivated to come to such places.

LO4
4.1 Organizational and support logistics involved in management of SIT.
Tourist visit to Camden market that situated at London so many types of needs to
management is essential. Tourist evaluate and analyse many things before special interest
tourism. TUI travel organization influence to people for travel and tour in Camden market at
weekend because all essential thing available like shops of clothes, books, jewellery, foods and
vegetables rather than night club and many more products and services available and all these
things made attractive destination at front of people. Following management needs of special
interest tourism.
Visas, permits and licences :- During special interest tourism tourist expect management
needs of visas permit in other country that they visit so they evaluate this management because
many country do not accept visa, permit and licence of other country. So management and
support logistics provide visa, licence and permit before tourism of special interest.
Accommodation :- management provide accommodation to tourist at tour place like
Camden market for development of special interest tourism. This management need is important
and Accommodation is a basic need of every tourist so people who want to visit so they get
information and knowledge about these things and management provide this facility to them for
development.
Insurance :- before special interest tourism people who visit to Camden market so
management provide insurance because it is important management need that helps in provide
protection to family of tourist (Filteau, 2017). They can not visit to another country and place
without insurance. This thing majorly contribute in development of special interest of tourist
because all of them wants to many things that important to travel and these management needs
helps in influence to tourist.
Regulation and laws :- many types of regulation and laws make by government of every
country related to protection and freedom of tourist. That means they can visit to Camden market
freely. Local people can not discriminate due to laws and regulation and tourist also can not do
any illegal thing. So management adopt many laws and tourist of special interest get protection
and respect in other country during visit.
Customer satisfaction :- customers satisfaction provide by operator to tourist of special
interest because they visit to Camden market and there are many retail shops available. So they

has need about satisfaction by shoppers. Due to this management need tourist get major
satisfaction and they also expect satisfaction.
4.2 Operators resolve issues that affect interest tourism.
In special interest tourism many issues comes and create that has to face by tourist. Tour operator
resolve issues through provide following facility :-
Health :- During tour, tourist has to face health problem because climate and
environment change. So operator reduce and prevent this issue through provide health facility to
them. This facility helps to development of special interest tourism at Camden market. This issue
is very major because health of people is major thing and if they does travel so they expect from
operator of tour about health facility.
Safety and security :- tourist has also need of safety and security and if they visit on
place that it not safe and crime present on that place so operator of tour provide safety and
security for provide protection to tourist (Bahua, 2018). These resolve ideas helps to
development of special interest tourism.
Tourist guide :- tourist of special interest has to face linguistic problem because they
visit to Camden market so there different language use by local people. Operator of tour provide
tourist guide to them because guide provide all information about market and everything to them.
Through this linguistic problem resolve and operator improve and develop to special interest
tourism.
Cultural awareness :- cultural awareness is also very important concern for tourist
because different region has different culture. So this awareness provide by operator of tour to
tourists. This thing is very essential and need to observation about people, background, attitudes
and values of other country.
Codes of practice :- operator provide code of practice to tourist because through this it
resolve issues about use of standards. That means through this practice tourists get information
about how to use standards and norms (Kubrak, 2016). It includes health and safety act and
regulation. It also helps in development and improvement in special interest tourism.
Conclusion
From above study it has been summarized that appeal to customers about special interest
tourism helps in increase development of tourism. Operators of tour also motivate to customers
for development of tourism of special interest. It also concluded that organizational and support

logistics helps in develop special interest tourism because every tourist has need to many things
and facility during tour like visas, permits, insurance, accommodation, rules and regulation and
customer satisfaction. Tour operator resolve issue that tourist has to face during travel and tour.
So they resolve issue like health and safety and security. Provide information about cultural
awareness, provide guides that they give information and reduce linguistic problems.

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