Holiday Architect: Special Interest Tourism Presentation and Strategy

This presentation outlines a business plan for Holiday Architect, a travel company specializing in special interest tourism, particularly in Nepal. It focuses on adventure tourism, targeting the youth market with activities like mountain climbing and trekking. The presentation covers market segmentation, targeting strategies, and pricing models, with a cost of 55000 per head. The presentation highlights the importance of adapting to customer preferences and market trends. The company aims to address challenges related to cyber security and travel marketing. It emphasizes the potential for growth by focusing on niche markets and providing high-quality services. The presentation also includes references to relevant academic research on tourism and customer behaviour.

Part 3

 Introduction
 Pitch on special interest tourism
 Identification of opportunity
 Detailed description
 Potential customers
 Barriers that need to be overcome
 Conclusion
 References

Special interest tourism is considered to be the tourism in
which tailored tourism activities are provided to the
customers by the hospitality organisation with the aim to
satisfy the special need of the target market. This
presentation is prepared for Holiday Architect which enables
them to develop effective understanding of the travellers.
The company has been offering small and special interest
tour since 2010 as per the need of the customers.

Company overview: Holiday architect is tour and travel organiser which is established
in Nepal aiming to satisfy the need of special interest tourist by offering them better
quality products and services in context of travelling to the destination as per their area
of interest. The company aims to maximize their profits and revenue by targeting niche
market of special interest tourism through better quality and authentic services in
comparatively lesser cost than the competitor

Nepal is the destination that attracts a lot of tourist
for activities such as wilderness and adventure
which includes various activities such as rock
climbing, mountain climbing, trekking and hiking
etc. Holiday Architects has opportunity to target the
Chinese tourist as they have significantly started
visiting Nepal.

Holiday Architect is aiming to primarily target group for the Explore the Mountain
services in Nepal as world highest peak is located there and various related tourist
activities can be undertaken over there. Most of the people with special interest are
interested in adventurous activities which reflect opportunity for the company to
efficiently expand their market as for such activities high amount can be charged from
the customers by ensuring better and quality experience along with safety.

The STP strategy for the plan is given below:
Segmentation: The segmentation will be done by the managers of architect on the basis of their
area of interest and their willingness as well as ability to pay. Also they will take into
consideration the behavioural segmenting as it can enable them to understand the behaviour of
the traveller in various situations.
Targeting: For all the adventurous activities the youth among the travellers are targeted and
attracted. The package of Explore the Mountains will attract the young travellers who want to
achieve something new and interesting.

Outline of cost, retail price, profit extra: Holiday Architect need to determine
the cost of the products and services so that they can determine the
prices for their services. The amount of package which is decided as per
the cost and profit margin is 55000 per head.

The barriers that need to be managed by managers of Holiday Architects are
related with safety and security of the data and efficiency of their strategy
that includes:
•Cyber security
•Travel marketing

It is concluded from the above presentation that organisation within the
tourism industry need to focus upon changing taste and preference of the
customer so that they can ensure attractiveness of the product and services
for different locations. The opportunity and gaps must be identified in the
destination with the aim to ensuring changes in the policies of the
organisation as per the trends and market forces.

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Frisvoll, S., Forbord, M. and Blekesaune, A., 2016. An empirical investigation of tourists’
consumption of local food in rural tourism. Scandinavian Journal of Hospitality
and Tourism. 16(1). pp.76-93.
WATSON, A., 2017. Music tourism. Special interest tourism: concepts, contexts and
cases, pp.73-84.