Spice Grill Restaurant: Strategic Analysis of Operations and CSR

This report provides a business analysis of Spice Grill, a North Indian restaurant located in Singapore. It details the restaurant's location, staffing, vision, and mission. The report emphasizes the importance of proactive Corporate Social Responsibility (CSR) initiatives for sustainable success, suggesting activities such as providing financial support to students, donating food to orphanages, and contributing to cancer treatment. It also highlights strategies for fostering a creative work environment and innovation, including encouraging employee feedback, frequently updating the menu, and allowing customers to customize their dishes. The report concludes with recommendations aimed at enhancing Spice Grill's market position and ensuring long-term growth. Desklib offers a variety of similar solved assignments and resources for students.

RUNNING AHEAD: SPICE GRILL 1
SPICE GRILL
STUDENT NAME
SCHOOL NAME

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Table of Contents
Location Details.........................................................................................................................1
Number of staff employed.........................................................................................................1
Vision statement.........................................................................................................................2
Mission.......................................................................................................................................2
Sustainable success....................................................................................................................2
Proactive response to CSR.....................................................................................................2
Creative work environment and innovation...........................................................................3
References..................................................................................................................................3

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Name – Spice Grill
Type of business – Restaurant
Location Details
This restaurant is located in Rangoon Road, Singapore. This location has plenty of cafes and
restaurants. This is a busy place in the city and hence, people keep on moving. This road
consists of cafes so that people can sip coffee and munch on the snack available and keep
moving. Spice grill may not be able to invite as many customers as that of the other cafes and
Chinese restaurants that are available. Spice Grill would be preferred by people who love
Indian food or people who are willing to explore different types of food. If an Indian food-
lover or a food explorer is available on Rangoon Road then he would prefer Spice Grill over
any other restaurant available in the nearby location.
Number of staff employed
90 employees are working in the restaurant to meet the customer requirements at all point of
time. Positions held by employees are as follows: -
 Order takers – These employees will take orders only and they would pass on the
information to the kitchen department. They would also offer the bill to the customer
and collect feedback from them
 Servers – These employees will get the food from the kitchen and serve the food to
the customers.
 Cleaners – These employees would exclusively the tables, after the customers are
done with the food. These employees will also clean the plates and utensils in the
kitchen.

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 Chef – They are the real owners of the recipe.
 Helpers – These employees will help the chef with chopping, grinding and anything
else, if required.
 Cashiers – They would be at the cash encounter and they would be responsible for
billing and cash management
 Managers – To ensure that the customers are happy with the food served, all the raw
materials are available in the kitchen, track the shortfall, place order and also
responsible for administration tasks.
Vision statement
Traditional North Indian Food, with fine spices, to serve all the food lovers.
Mission
The mission of the restaurant is to achieve the below things.
 Serve North Indian food to Singaporeans and travellers
 To achieve sales of S$500 million in the next 3 years
 Increase the number of return customers (Sheehan 2015)
Sustainable success
Proactive response to CSR
Spice Grill should undertake various CSR activities so that they can return back to the society
in which they operate. Few of CSR activities that will help the restaurant achieve sustainable
success are discussed below.

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Spice Grill can provide financial support to students. There would be many students who
would be good in studies, but they may not financially well-settled to carry on with higher
education. Spice Grill can tie-up with colleges and universities and provide scholarship to
students who have good academic background (Nijssen 2015).
Monthly once or twice Spice Grill can provide food to the kids and old people in the
orphanage. This will allow the restaurant to create a reputation for themselves, in the market.
Cancer is one of the most expensive diseases which cannot be treated by many. The
restaurant can contribute 1% of the restaurant’s profit to treat the cancer patients who doesn’t
have sufficient financial support (Thompson 2014).
Restaurants should be responsible towards the customers and for the same, the restaurant can
buy things directly from the farmers rather than that of the retail store. This will ensure that
they are supporting the farmers and at the same time, the customers would be rest assured
that they are offered the best quality food (Monks 2014).
Vegetables are the major ingredient in any restaurant and hence, producing more and better
vegetables should be the responsibility of every restaurant. Spice Grill can tie up with farmers
and help them produce more organic vegetables. The restaurant can hire a specialist who can
train the farmers to use various scientific techniques to improve the productivity. Apart from
that, the restaurant can buy from the farmers and at the same time, also help the farmers to
reach out to the market so that they can get better price for their produce.
Creative work environment and innovation
The employees at the restaurant would be visiting other restaurants so they should be
motivated to observe on the happenings around. This will ensure that they share the good and

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creative practices with the management. Accordingly, the management can implement
practices that would motivate the employees to share more of their experiences (Kane 2017).
The management should conduct employee meeting on every Monday. During this meeting,
employees should be motivated to share their ideas and its implications. If the suggestion is
implemented then the employees should be rewarded.
Every customer should be motivated to their suggestions and feedback about their experience
at the restaurant. This will help the restaurant to improve and this would be a reality check for
the restaurant (Fodor 2016).
Spice Grill should add items to menu frequently. The restaurant can introduce few additional
dishes so that the customers can get access to more north Indian taste. Initially, the customers
may be a little sceptical about trying the new dish, so the customers can be offered that dish
for free of cost, for initial one month. If the customers like the taste of the new food then they
order the same next time. This will ensure that people walk-in to the restaurant frequently to
ensure the newly introduced item in the menu.
Spice grill can allow the guests to add their own spices and make the food that they would
love to taste. This restaurant is all about the spices so a separate counter can be set, where the
customers can walk-in and add the spices that they like and then innovate something new and
taste. This will motivate customers to walk-in to the restaurant and explore the spices which
wouldn’t be possible otherwise. This counter can be set on weekends or during dinner so that
people can do this, while they are not in a hurry to get back to work.

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References
Fodor. (2016). The Impact of the Economic and Financial Crisis on HRM and Knowledge-
Management in Singapore - Empirical Research 2008-2009. Acta polytechnica Hungarica.
69-91
Kane. (2017). Barriers to effective HRM. International journal of manpower. 494-516
Monks. (2014). HRM in international firms: Evidence from Ireland. Personnel Review. 536-
553
Nijssen. (2015). HRM in turbulent times: how to achieve organizational agility? The
international journal of human resource management. 3315-3335
Sheehan. (2015). Global human resource management and economic change: a multiple
level of analysis research agenda. The international journal of human resource
management. 2393-2403
Thompson. (2014). The trouble in HRM. Human resource management journal. 355-367