Comprehensive Business and Marketing Plan for Spicy Treats, UK

This report provides a comprehensive business plan for a fictitious company named "Spicy Treats," a new entrant in the UK food and beverage sector, focusing on innovative pizza offerings. The plan covers key aspects such as industry sector analysis, value co-creation through marketing, finance, and operations management, and strategies to address market needs. The marketing section details product offerings, pricing strategies, and promotional activities, while the finance section includes a startup cost analysis, budget statement, break-even analysis, and profitability analysis. The operations management section outlines the operational plan, emphasizing customer preferences and efficient service delivery. The venture aims to attract customers with unique pizza variations and establish a strong market presence through effective strategies. Desklib provides access to similar solved assignments and past papers for students.

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Table of Contents
Introduction.........................................................................................................................3
Main Body...........................................................................................................................3
Industry Sector the Business Venture Operates.......................................................................3
Co-creates value for customers through the integration of core aspects.....................................4
What the Business Venture Does...........................................................................................8
What Are the Key Challenges the Business Will Face.............................................................9
How The Business Venture Meets The Needs of Its Market, Ie The Local Or International Need.
.........................................................................................................................................11
Conclusion.........................................................................................................................13
References.........................................................................................................................14

Introduction
Business is a separate legal entitle which contain various departmental factors and
functional unites like marketing, finance, human resources, operational and management
functional unites. It is determined that every company aspires to manage their business with
creative ideas in a competitive market. It is analysed that creating originality & creativity in the
industry aids in catching attention of consumers. This might help improve the competitor brand's
image in the marketplace (Barrow, Barrow and Brown, 2018). Market analysis is particularly
significant in this case since it allows them to boost their corporate or brand image in the minds
high-quality services to its clients based on their demands and desires. Current report based on a
marketing strategy wherein a fictitious company is picked. “Spicy treats” is a growing entrant
that main purpose is to improve its revenue and financial performance in the food and beverage
sector in the United Kingdom. The primary motive of this assessment is to prepare a business
plan and also design a business pitch so that it will make more possible for the company to
formulate a business in a successful manner. This report is divided into two parts in which first
part is all about business plan and second part will highlight the business pitch.
Main Body
Industry Sector the Business Venture Operates
In order to full fill the requirements of this report, a business plan is prepared in which
person is looking forward to prepare a business plan of a hotel and that will be come under the
“Food and Beverage Industry”. The main motive of this business venture is to establish a food
outlet in which owner of the hotel will offer innovative and delicious products in a healthier way.
The primary concern of the entrepreneur is to attract the customers and gain more clients so that
company will earn more profit and revenue. Entrepreneur knows very well the people mostly
love to eat fast and junk food and most of the people in UK enjoy pizza a lot so that main plan of
this new business is to come up with the delicious pizza and serve with the combination so other
delicious flavoured dishes like macaroni and pasta. The speciality of this hotel is serve

“ Pasta Loaded Pizza , Marconi Loaded Pizza and another variety of pizza which will attract the
customers. In order to maintain the requirements of the business plan, it is necessary for the
entrepreneur to focus on some functional unit of the company so that entrepreneur can
effectively create the value in front of customers and clients and gain more profitability.
Co-creates value for customers through the integration of core aspects
As per to create the more value of the “Spicy treats” , it is necessary for the entrepreneur
to focus on some core aspects which are related with the marketing , finance and operational
management. All these three core aspects will help to improve the effectiveness of the new
business plan that is “Spicy treats”. In order to enhance the value of the company, owner need to
focus on these aspects and maintain some specific factors which are involved in this aspects that
can helpful to maintain some effective factors like products, price, promotion, budget,
operational plan and another operational and management activities (Fichter and Tiemann,
2020). The explanation about all these core aspects are given below-
Marketing
In order to maintain the consideration of the marketing functional unit, it is necessary for
the business owner to take care about the products, price and promotional activities of the
company that will be “Spicy treats”. In context of the product line, The main speciality of this
hotel is “Pasta Loaded Pizza, Marconi Loaded Pizza and many others innovative and creative
pizzas. In case of the promotional activities, company will be utilise traditional and modern
promotional techniques like news papers, banner, outlets and social media channels like Face
book, Instagram, Youtube and many other which will helpful to reach among the customers. In
order to maintain the pricing policy of their business, business owner need to adopt specific
marketing and pricing strategies which can helpful to improve the customer base of the company
(Ford, 2020). The explanation about the marketing and pricing strategies in context of the “Spicy
treats” is given below -
Marketing & Pricing strategies - It is determined that promotion is one of the most significant
and also responsibilities for the improving brand image and brand loyalty since it may assist in

developing brand recognition so that a significant amount of people are drawn to the company
and its products. By understanding the market conditions, the firm focuses on clients' needs and
expectations in this environment. For it though, the firm focuses on children and young adults
who just like eating quick food that meets their needs. It is analysed that some famous examples
like McDonald’s and a slew of other competitors do have a prominent position in the
community. As an outcomet, Spicy treats employs a competition pricing approach wherein the
items are offered at a low cost. It has the potential to help profitability of the company.
Additionally, in order to boost the f performance level of the company, the corporation must
employ competitive and well-known brand image, as well as proper promotional techniques.
Advertisement, lead generation, direct marketing, and a variety of other tactics are used to
advertise an industry's products in order to persuade people to acquire them and increase
profitability (HAN and Kang, 2020). This is a simple way to get a competitive advantage. In
order to set the effective pricing , it is necessary for the company to conduct research and
generalise the views and opinions of the customers and clients so that company can effectively
manage their new product development and enhance the supply chain management activities.
Finance
One of the most critical responsibilities of the finance department is to guarantee that all
accounting information is correct mainly & current. Managers may make poor judgments if
companies seek information that isn't reliable or current so it is necessary for the business owner
to take care about the financial factors and also concentrate on the investments and expenses so
that company can manage their budget in an appropriate manner. In larger companies, the
amount of financial data available might be overwhelming. In context of the “Spicy treats”,
company need to take appropriate steps (Martins, 2020). It is vital for the firm to conduct
research and generalise the thoughts and opinions of consumers and clients in order to
successfully manage their new product development and supply chain management operations in
order to determine effective pricing.
Financial requirements for the business plan

Spicy treats restaurant is mainly trading in the pasta and macaroni loaded pizzas & there
is a requirement for the company to prepare the financial plan and manage the financial
requirements.
New Start-up cost of business- In order to sell the product and gain more profitability, it is
necessary for the company to focus on the cost factor and prepare full prove budget. It is
essentially the cost of the first gasoline used to launch a firm and its operations (McKenzie and
Sansone, 2019). Starting costs are divided into the following components in the given business:-
Equipment’s cost = £ 2000.
 Furniture cost = £ 1500.
 Premises (will be acquired on rent) =
 Security deposit = £ 100.
 Advance rent for 1 month = £ 100.
 Estimated cost of the sales = £10 per unit.
 Selling price per unit = £50.
 Fixed cost (FC) = £ 1500.
 Variable cost (VC) = £3 per unit.
It is determined that based on the market developments as well as the another considerations
that will have an influence on sales. It is expected that the restaurants would be able to produce
sales of 200 units each month. The accompanying is a budget statement based on this
forecasting: -
Particulars Calculation Amount
Sales of the business £50*200 £10000
Less: VC (variable cost) £3*200 £600

Contribution Sales-variable cost £9400
Less: FC( fixed cost) £1500
Less: estimated cost of sales £10*200 £2000
Net profit £5900
On the basis of this table, profitability & break-even analysis are determined -
In context of the breakeven analysis
This really is the number of orders at which the company makes no money or loses money. It's
an entirely neutral situation (Schawel and Billing, 2018). The company must meet or exceed this
time of purchase in order to generate money. In this case, the breakeven point is: -
Breakeven point = Fixed cost/ (selling point – VC )
= 1500/(50-3) = 31.91 units or 32 units (approx.)
The calculation of the profitability analysis are given below-
Profitability analysis
On the basis of the above figure, it is analysed that the corporation makes revenue on 168 units
(200-32). As an outcome, profit is mainly realised solely upon those kind of the units.
Net profit margin for the company = net profit / sales*100
= (5900/10000)*100 = 59%

Operations Management
In order to manage the operations and management activities, it is necessary for the business
owner to prepare the operations plans and the explanation about this plan is given below-
Operations plan
As per to create the operational plan , it is necessary for the business owner to follow the
operations strategy , in which the operational strategy for an eatery should really based on the
preferences of precious clients and consumers such that the firm may meet their need ,
requirements & also desires with its own refreshing food. The main motive of the Spicy treats is
to create a positive environment where all the clients and consumers can come & eat meals as
early as possible. As a result, such services are a risk to the firm's operating plan. Clients may
simply order first from menu's selection of goods & the hotel's members of staff are putting their
orders into action. Furthermore, Spicy treats has its own traditional furnaces that produce true
Italian-style pizza. Moreover, the hotel mainly uses the macaroni and pasta to produce fresh
pastas that are free of contaminants (Souza and et. al., 2020).
This restaurant is mainly situated near Regent's Park in London, so that customers and
Clients will easily purchase the meals via online and offline method and also utilise the into the
website in order to provide the ability to engage with the company and to embrace the
wonderful food item, "Pizza Loaded with macaroni and Pasta," & indeed the items are brought
to consumers by the industry's delivery guy. Moreover, the neighbourhood is quite well
interconnected by subways, allowing clients to simply access the stress reducer and place orders
for their favourite meals (Watson and McGowan, 2019).
What the Business Venture Does
It is determined that Spicy treats is a unique food and beverage firm based in London, United
Kingdom, which also sells food on the markets. Essentially, it is indeed a tiny restaurant that

creates a business strategy in order to compete successfully. It provides a wide range of food
goods in the market to meet the demands of clients, although in order to boost their favourable
marketing strategy, the firm has added amazing products such as Pasta Loaded Pizza to their
product line. This food item's best feature is that it knows how to cook with macaroni and
additional cheese. This has the potential to draw shoppers' awareness to this novel food product.
As a result, the performance of the business will rise, and it will be able to remain in business for
an extended period of time (Watson, McGowan and Cunningham, 2018).
The main motive of this venture is to attract the customers and improve their market value so
owner of the business need to focus on the research and development so that company can easily
identify and analyse the perception and preferences of the local area people. Through these
efforts, company can easily take decision about the production and supply chain management
activities. This company is mainly operate in the “Food and Beverage Industry” so that primary
motive of the business owner is to maintain their performance with the service sector because for
that restaurants customer satisfaction is really precious.
What Are the Key Challenges the Business Will Face
Key challenges business will face
In order to establish the new business and start-ups, it is necessary for the business owner
to take care about each and every factor otherwise company will face various key challenges
which will create the problems for the company. Spicy treats is a new start-ups and there is a
possibilities that company will face some specific key challenges like fear to failure of the plan,
ineffective marketing, internal and external environment, financial management, hiring right
candidate and lack of demand and many others. As per to overcome, these challenges, Spicy
treats owner needs to follow growth strategy so that company can effectively boost their
business. In order to deal with these key challenges, it is necessary for the company to apply
business value added strategies which can helpful in reviewing the appropriate marketing &
operational activities so that company can effectively analyse that how these strategies will
deliver the strategic goals. This growth strategy will helpful to deliver the strategic goals of the
company.

Ansoff Matrix
In order to determine the strategy to be used in the business endeavours and analyse the
important factor, it is necessary to conduct in-depth research to offer with the most up-to-date
information necessary to conduct a strategic level inquiry on the case study organisation. The
research data should enable you to conduct a comprehensive examination of the company's value
added strategy, including a review of management and advertising initiatives and an analysis
about how they contribute to stated objectives.
Basically Ansoff matrix is a considered as the revenue-generating opportunity which can
contain as the identification approach. It's also known as the product/market matrix & that’s a
tool that aids companies develop new growth strategies. This growth model mainly includes four
growth strategies including market penetration, product development, diversification & market
development, Each of the four development tactics is beneficial and productive. However, in
the case of Spicy treats market development is mainly viewed as the most practical and
appropriate growth strategy, as it can help in enhancing and keep evolving the number of
customers as well as improve digital marketing, allowing the college to more easily identify
individuals interested in enrolling and receiving education through digital training. To increase
the company's adaptability & productivity, it is required for the firm to adopt and execute a
specialized approach that allows it to successfully identify the available strategy to give a
strategic direction group threats to their organisation (Zhao and et. al., 2016).
Ansoff analysis growth rate matrix
 Market Penetration - The primary goal of this expansion strategy is to increase sales of
current items & services in the current industry.
 Market Development - This object's main goal is to break into a new market using
current goods and services. According to the current market condition, the firm must
choose this strategic expansion choice.
 Product Development - This section focuses on introducing new products into an
established market.
 Diversification - This approach focuses on expanding into new markets with products
and services.

Figure 1Figure 1, What is the Ansoff Matrix?, 2018
As per the discussion about this model, it is analysed that company need to utilise the
market development growth strategy which can helpful to improve the effectiveness of the
organisation and also create the value with this help of this value added strategy. This growth
strategy is helpful to overcome the challenges and remove the risk factors so that company can
easily gain more revenue and improve their sales and also build more customer base nationally.
How The Business Venture Meets The Needs of Its Market, Ie The Local Or
International Need.
This business plan is all about the new start-ups named “Spicy treats” so that main concern of
this restaurant is on the local market of the United Kingdom. In order to meet the need of this

business venture, business owner need to use market and industry analyse and the description
about this MODEL in case of this organisation is elaborated below-
Market & industry analysis
In order to analyse the market and industry analyse, business owner need to use Porter's five
forces model. It is critical for a new organisation to do consumer research so that it may
effectively execute its operations in the markets and get a competitive advantage over its rivals.
Spicy treats analyses the industry using Porter's five forces as an appropriate techniques which is
discussed below-
 Threat of new entry - It is analysed that various kind of new businesses and start-ups in
the food & beverage industry are mainly functioning with the specific goal of increasing
their competitiveness. This is why the danger of new entry is so strong, and it has a direct
impact on Spicy treats performance. In order to boost the sustainability, Spicy treats must
provide greater food goods at a reasonable price in the industry. The force of the new
entries is high for the Spicy treats because this is a new start up.
 Bargaining Power of Supplier – It is necessary for the restaurant owner is to purchase
raw materials from a variety of providers on the market. This is why providers seem to be
more influential and may leverage their negotiating strength to demand higher process
first from corporation. As an outcome, it is very critical for the Spicy treats to have an
effective supply chain with various suppliers in order to maximise competitiveness in the
marketplace. The force of the supplier bargaining power is more because company is new
so it is necessary for the company to establish good relationship with the suppliers.
 Bargaining Power of Buyer - The forces of the bargaining power of the buyers are high
for the Spicy treats. It is determined that in market, customers are frequently aggressive
because of the who mainly people want to get the greatest deal for the least amount of
money. Because the buyer's strength is rather great, this may put some pressure on Eat &
Treat. In order to expand its consumer base, the Spicy treats must swiftly develop new