Proposal: Sponsorship for a Professional Basketball Team (SPO10001)

This assignment presents a funding proposal for a professional basketball team in the National Basketball League (NBL) seeking a major logo sponsor for the front of their playing shirts. The proposal outlines the approach to potential funding sources, including the government and top-performing companies, and explains the benefits for the sponsor. The team aims to gain a strong reputation and represent the country internationally, thus needing an attractive logo. The proposal includes a call to action, requesting the sponsor to help build infrastructures like offices, gyms, and training grounds. References to relevant literature support the proposal's arguments, making this a comprehensive guide to sports sponsorship and funding.

FUNDING PROPOSAL 1
Addressing Issues dealing with Funding Proposal
By (Name)
Name of the Course
Title of the Instructor
Institutional Affiliation
City and Date
The final date of Submission

FUNDING PROPOSAL 2
A PROFESSIONAL BASKETBALL TEAM THAT IS ATTACHED TO THE NATIONAL
BASKETBALL LEAGUE IN SEARCH OF A MAJOR LOGO SPONSOR FOR THE FRONT OF
THEIR PLAYING SHIRTS
Body to be approached for funding
To obtain appropriate revenue support, there will be the need to contact the government
and be able to explain to them all our requirements about our above logo. The approach to the
government is one of the most fundamental procedures that are expected to be carried out by
senior government officials. Moreover, we will also approach quite some top-performing
companies that are known to have dominated the market by acquiring the required reputation.
We, therefore, expect the two listed bodies to come on board and be able to present their
opinions regarding our grievances (Foster, O'Reilly and Dávila 2016).
Guidelines attached to the potential source of funding
One of our potential sources of funding which is mainly the government is known to have
quite some guidelines when it comes to the allocation of funds or even sponsorships. Due to this,
we will be able to follow the required procedures by writing to the relevant government
authorizes most so the ones in charge of sports (Rosentraub, Winfree and Mills 2016). This will
enable us to clearly express our needs about the entire national basketball team and even ensure
that the presentation is made clear for it to be easily understood by everyone.
The current position of the organization
The professional Basketball team is one of the best teams that are recognized globally as
a result of its fantastic performance at the national platform. This has made the team to gain a

FUNDING PROPOSAL 3
strong reputation from various personalities across the world. The overall objective of the group
is to emerge as one of the best teams nationally and be able to represent the entire country in
most of the activities. Due to this, there is a need to come up with an attractive logo in front of
the playing shirts. This will be able to distinguish the entire team from the rest and even go as far
as creating a positive recognition across large groups of individuals (Saienko 2016).
Benefits for the source of funding
The cause of funding will be of much interest since it will enable the entire team to attain
one of the targeted goals within the required time thus giving them one of the best opportunities
to play appropriately at the international level. On the other hand, the source of funding will also
create some relief for the entire team by adequately solving their financial needs that aim
towards carrying out one of the essential activities.
Call to action
As the top management official for the team, after this funding, we request the sponsor to
help us build quite some infrastructures for the team so that our players can have an easy time
during their training sessions (Funk, Pizzo and Baker 2018). Moreover, some of the
infrastructures that we need most are the offices together with the gym where our players can
carry out various training exercises. On the other hand, the sponsor can also help us to renovate
our training ground.

FUNDING PROPOSAL 4
References
Foster, G., O'Reilly, N. and Dávila, A. (2016). Sports business management: Decision makin
g around the globe.6th ed. New York: James Albert.
Funk, D.C., Pizzo, A.D. and Baker, B.J. (2018). eSport management: Embracing eSport
education and research opportunities. Sport Management Review. 3rd ed. New York:
James Lenox.
Rosentraub, M., Winfree, J.A. and Mills, B.M. (2016). Sports finance and management: Real
estate, entertainment, and the remaking of the business.2nd ed. New York: CRC Press.
Saienko, V. (2016). Marketing and management in the field of sports business. Sports
Management. 4th ed. London: Ronald Albert.