Comprehensive Report on a Sport Development Initiative and Leadership

This report provides a comprehensive analysis of a sport development initiative aimed at increasing awareness of outdoor sports and developing individual capabilities, particularly among teenagers. The report details the program's objectives, target market (teenagers aged 13-19), and planned activities, including football championships and engagement with schools and parents. It outlines the resources required, operational activities, and the leadership style employed to motivate participants and manage the initiative. The report highlights the importance of adapting to current circumstances, such as the COVID-19 pandemic, and emphasizes the role of financial institutions, marketing strategies, and social media in promoting the program. The conclusion underscores the significance of sports in personal development and the need for well-planned strategies to ensure the success of such initiatives.

UNDERSTANDING
SPORT
DEVELOPMENT

Table of Contents
INTRODUCTION ..........................................................................................................................3
TASK 1............................................................................................................................................3
Detail analysis of group selected for sport development initiative.............................................3
Brief explanation of main objective of sport development programme for target market group.
.....................................................................................................................................................4
Brief description related with operation activities related with this programme........................5
Explanation of leadership style used for initiative......................................................................6
CONCLUSION ...............................................................................................................................8
REFERENCES................................................................................................................................8
.........................................................................................................................................................8

INTRODUCTION
Sport development the term define as increase awareness regarding outdoor sport
activities which help in develop individual capabilities. This report has been formulated to define
how sport development program has been organize, all the resource required, activities and target
market . It also includes how teenagers get attract towards participate in playing sport.
TASK 1
Detail analysis of group selected for sport development initiative.
sport development initiative:Sport are consider as essential par of human being life, these
are useful in enhancing self development, personal growth, team building communication and
personal become self determine ad positive they learn skills and capabilities which further useful
for their carer growth. Thus it is essential for developed program which useful in increase
interest of social groups within the sport. Special in teenagers and adult , students who are in
between 13 to 19 age need and required to partite in sport program. Following are the target
group and timeline of this initial program.
Target group Outcomes achieve for
initiatives
Outline of program activities
For starting sport initiative
program schools or financial
institutions choose students as
well as their target market
audience. With the revolution
of IT technique new gadgets
has been launched due to
development of technologies
students engaged themselves
to connect only with mobile or
laptops thus thy are not
interested toward outdoor
games or sports. This will
The main purpose of
introducing sport initiative
program is that to develop
interest of students among
sports activities.
This will lead to distract them
from technologies an internal
games. Teenagers learn the
importance and relevant
outdoor games (Mwaanga,
and Prince, 2016).
Relation between parents and
students get stronger.
For organize sports initiative
programme, manager of
organization need to formulate
plan, select target market
students.
Formulate polices to cover
particulate target area.
Tie up with schools which
include in target market area.
Start event to motivate
teenager.
Engaged students to play
football .

adversely impact on their
physical as well as mental
strength. The main purpose of
selection of parties is that ,
students only join sport
activities and took initiative
when their parents concern
them to participate in sport
activities. Thus it is essential
to influence parents of
teenagers so they can give
permission to their children for
engaged in sport activities.
This will useful to reduce the
burden of studies
Help in personal growth, and
useful for country's youth
development.
Influence country wide
teenagers which will useful for
growth of economy lead
interest towards sport games
especially in football.
This programme help in find
out best footballer which
represent UK in FIFA world
cup.
Established clubs.
Organize football
championship at various level
of school.
Brief explanation of main objective of sport development programme for target market group.
Key considerations Way through which plan
deliver
Requirement of resource and
time schedule
The main focus of sport
initiative program is to attract
teenager students .Thus
students who belongs from 13
to 19 age group attend the
session and program events.
Students who are 13 to 15 age
have different session and
activities. They play football
but the rules regard the games
are different. There will be no
complex practices and their
For run sport initiative
program, sport academy or
institutions can formulate
specific plan.
At school level it is
compulsory for student who
came in between 13 to 19 age
to participate in football game.
There will be specific time for
each group of students.
It is essential to follow
guideline of COVID -19 thus
For organize football series
manager require 1 moths to set
up all program regarding
policies.
They need to tie up with
schools for involve in game
series event. It take 2 months
time (MacIntosh, Parent, and
Culver, 2019).
They ned financial capital and
tie up with local authorities to
use play grounds and for

time scheduled is as
comparatively short.
Students who comes under 16
to 19 age have long time
period they need to give extra
time for their practices as well
as twilight game has been
organizes for this age of
students.
Parents also attend football
game series or program
organize for support their
children.
only 50 student able for
football practice at ground
specific time period.
Time schedule has been divide
in 4 shifts.
Teenagers who engaged with
this program need to
participate in weekly Friday
night football match.
Football series has been
introduce an winning team got
reward for attract more
teenagers towards the
programme.
giving session to students.
Person engaged with this
activity
Way of motivate people Required resource
For start football initiative
program, manager, director of
financial institution or staff of
school, their teacher,
volunteers, all are required.
With the help of theses person
the successfulness accomplish
their goals. Involvement of
local club member, for
promotion and students and
their parents also required.
For hiring human resource to
launch sports initiative
program, managers need to
promotion strategies to
influence them(Sotiriadou,
Filo, and Kunkel, 2018).
It require us of social media,,
hiring team of professions, tie
up with local groups and
students.

Brief description related with operation activities related with this programme.
Key considerations How will you do this? Additional resources
required and timescales
Sports initiative programme was
taken for the welfare of the
students so that the students can
take the part. This programme is
developed for the students and
can have twice in a week so that
children can take participation
easily. The time duration is
divided as per the age of the
students from 13-15 years and
the time given to them is 60 min
and from the age 16-19 years
time given to them is 90 minuet.
This programme can be
occurred on Wednesday and
Saturday.
This programme can be take
place by doing the promotions
in the different school and the
centres by giving them the
pamphlet or by uploading the
news on the school and the
colleges website from where
they get the information about
the programme. The information
regarding the programme can
also give to the sports teachers
of all the schools and colleges so
that they can gather the students
and make them aware about this
programme and get ready for the
participation for the programme
on Wednesday and Saturday.
The programmes required
many resources like the
playground where the students
can play easily, football the
game which is playing by the
students requires football and
most importantly the students
confirmation which is the
main resource and the time
requires is 5 hours. For the
completion of game of
different age groups (Cryan,
and Martinek, 2017).
Explanation of leadership style used for initiative.
Person engaged with this
activity
Way of motivate people Required resource
Students of schools need to
attend football championship ,
Football championship event
successfully organize when
Financial institutions require
capital resources and

and people who are interest in
football game need to book
their tickets for this
championship as well as
parents also need tp attained
their session for motivate their
children.
there will be large gathering of
public. Thus manager of sport
organize event need to use
democratic leadership style as
to influence people and deal
with media or publisher for
event they need to have effect
leadership style which help in
motivating people. They by
using platform of social media
and through new paper attract
public.
marketing mage who develop
strategies for promotion this
event.
Person engaged with this
activity
Way of motivate people Required resource
Participants includes students
from different different
schools to engaged large
gathering manager use to go
every school and take session
regarding benefits of outdoor
games and benefits of football
series. They also communicate
with parents to influence them
to appreciate their childes
towards the football series.
To engaged with football
series, manager of sport
initiative program use
communication and marketing
strategies which help in
engage people ( Schulenkorf,
2017).
They use social media
technologies television in to
communicate their target
market students.
Required resource

For monitoring the progress of
sport initiate program,
manager need to focus and
monitor each activity. For this
team has been divided and
each team give some
responsibility and they have
target on the basis of which
thy need to attain. Each team
need to complete heir work
and provide a report for their
budget ad actual performance
through which manager
observe or monitor where they
able to organize football
championship within given
time period.
Manager for influence their
team, need to give rewards ans
appreciation sacrifice to
teacher who involve and
engaged in motivate student
for participate and connect
with sport initiative program
(Rich, et.al2019).
By using performance
benchmarking and balance
scorecard manager identify
number of student they
engaged for program.
CONCLUSION
From the above analysis it has been concluded that sports is play vital role in
development of an individual. It useful for develop sense of friendliness, mental and physical
toughness. To increases awareness and spirit of sports games, it is essential to organize sport
initiate development program. At present time due to the impact of COVID -19 organizations
need to formulate policies ad strategies according to fulfil guideline prefer by government in this
pandemic, for this project plan has been formulated which define all the activities, require
resource strategies to motivate student, for successful organize event.

REFERENCES
Books and journals
Mwaanga, O. and Prince, S., 2016. Negotiating a liberative pedagogy in sport development and
peace: understanding consciousness raising through the Go Sisters programme in
Zambia. Sport, education and society, 21(4). pp.588-604.
MacIntosh, E. W., Parent, M.M. and Culver, D., 2019. Understanding young athletes’ learning at
the Youth Olympic Games: A sport development perspective. Journal of Global Sport
Management, pp.1-20.
Sotiriadou, P., Filo, K. and Kunkel, T., 2018. Challenges to sport development and sport
participation from sport managers' perspectives. International Journal of Sport
Management and Marketing, 18(4). pp.267-284.
Cryan, M. and Martinek, T., 2017. Youth sport development through soccer: an evaluation of an
after-school program using the TPSR model. Physical Educator, 74(1), p.127.
Schulenkorf, N., 2017. Managing sport-for-development: Reflections and outlook. Sport
management review, 20(3), pp.243-251.
Rich, K., Nicholson, M., Randle, E., Donaldson, A., O’Halloran, P., Staley, K., Kappelides, P.,
Nelson, R. and Belski, R., 2019. Participant-Centered sport development: A case study
using the leisure constraints of women in regional communities. Leisure Sciences, pp.1-
20.