MMS307 - Sport Facility and Event Management: Facility Audit Report

This report presents a comprehensive audit of a sport facility and event management, encompassing various crucial aspects for effective organization and operation. The report begins with an introduction to event management, emphasizing its significance in society and the importance of meticulous planning. The main body delves into the design and construction of the facility, addressing safety measures, seating strategies, and essential amenities like food services. It explores the roles of stakeholders such as employees, customers, suppliers, and the government, highlighting their contributions and the importance of maintaining strong relationships. The report analyzes marketing strategies, including undifferentiated, differentiated, and concentrated marketing, along with local marketing approaches. It discusses various marketing techniques and positioning strategies, such as product, service, and people differentiation. The report also covers supply chain management, marketing, and organizational structure, concluding with a discussion on the benefits of effective brand positioning. The report is a valuable resource for understanding the key elements of sport facility and event management.

SPORT FACILITY AND EVENT
MANAGEMENT

Table of Contents
INTRODUCTION.....................................................................................................................................3
MAIN BODY............................................................................................................................................3
CONCLUSION.......................................................................................................................................10

INTRODUCTION
Events are developing with the progression of time which are utilizing for some,
reasons like advancement of business, culture, sports, tourism, political and philanthropy.
Events are critical piece of society since event demonstrates their way of life and custom. So
event director ought to be exceptionally watchful in regards to what he is exhibiting. Event
management is the application of the project management to the creation and development of
large scale event such a festivals, conferences, ceremonies, wedding, formal parties, concerts
or conventions. In this present report, event management organisation is going to organise
multipurpose facilities for its customer through which tournament facility can organise
(Aghdaie, Sanayei and Etebari, 2012). The various concepts of marketing like public relation,
pricing strategy, ticket sales has been also discussed with respect of spectator facility in this
report. In the sports tournaments supply chain management, capacity, demand,
transportation, communication has been also addressed with respect of facility and event
management. Detail description of the stakeholder analysis has been also discussed in this
report. The major purpose of this report is to conduct the audit related to event management
and facilities. Event Management Company will use the several strategies to attract customer
and conduct its activities in an effective manner. Present report gives the full description
about how company carry out its logistic management and supply chain management
function for achieve its objective.
MAIN BODY
Design and construction
As now we know there is cutoff of 3000 people will gather for wear rivalry so we
have impact sitting strategy in the stadium and moreover to adorn its inside with some extra
distinctive lights before a crowd of people and furthermore on gathering of spectators to
make it more hitter for fulfillment. Prosperity and security is basic we have meticulously
check warming system and likewise regular air to keep up the level of oxygen. We have to
plan safeguard vehicle and first aider in any case emergency he should be constantly there in
the midst of the amusement rivalry (Ahmeti, 2015). We furthermore need to check fire alert
smoke identifiers are in genuine working condition. In the sports tournaments We have to
mastermind giving sustenance to 3000 people like sandwich, burger, refreshments and tidbits
et cetera make an alternate corner for this whomever feels hungry take food at whatever point
in interval and also in the midst of the diversion rivalry
Impede gathering of spectator- In our scene there are around fifty seats for impede
individuals. We will make extraordinary arrangement for them so they furthermore
acknowledge wear rivalry with different people since they similarly have perfect to live and
appreciate
Strategy and organisational structure
Stakeholders - with a specific end goal to get by a the aggressive condition, each business
association need to investigations different ecological segments adequately. Business
condition comprise with two noteworthy parts that is interior and outside condition. These
two section to a great extent impact the In the sports tournaments business exercises and
capacity of the). In the outer condition, different parts are comprised, for example, political,
legitimate, social sparing, mechanical. On the other and in the inner condition, different
inside parts incorporates, for example, representatives, client, providers, financial specialists

and so on. It is essential for business undertaking to examine and evaluate the business
condition in light of the fact that these said factors to a great extent influence the association
practices and capacity. For each business association, Stakeholders assume an exceptionally
pivotal part keeping in mind the end goal to achieve wanted target (Allyson Dooley, Jones and
Iverson, 2012). Without partners organization can't survive its business exercises and capacity.
They are those people who have enthusiasm for the business and they are for a long while
been itching to associate with organization. In the sports tournaments Any adjustments in the
arrangements, rehearses, techniques, activity may to a great extent influences the exercises of
partner. Keeping in mind the end goal to meet the protest, organization has duty to share
every data identified with business share with partner and keep up a successful association
with them. With regards to The Event organization, there are different partners, for example,
workers, government, speculators, providers and clients. Following are real commitment of
The Event organization towards its partners
• Employees-Employees are most vital partner for The Event organization in light of
the fact that without them organization can't survive its business exercises and capacities. In
each field of partnership like creation, task, showcasing requires a gifted and capable
personnel's. Keeping in mind the end goal to make business viable and fruitful, organization
requires keeping up a compelling and sound association with personnel's. The Event
organization has numerous representatives so it have obligation to give better working
condition, create viable arrangements and practices, pay compensation and powerful
impetuses and give better welfare conspires so as they can propel and energize for higher
execution and profitability. In the sports tournaments By this, workers may hold in the
organization for long time. Human resource plays a very crucial role within an organisation
by which each and every activities can carry out for achieve its objective. In the absence of
human resource, event manager within the event management organisation can not carry out
the activities and function of business. With help of workers and employees management can
achieve its determined target. Thus it is very important to keep inform them each and every
activities. While management provide each and every information to them then they can
easily understand the actual objective of business. They are very important stakeholder who
carry all activities of the bus ness enterprise and achieve objective.
• Customers-Customer are another critical partner for the Event organization. Refered
to wander is a retail outlets so its prosperity is to a great extent rely on the consumer loyalty.
Client requires a compelling and top notch items from organization so it is significant
obligation of The Event organization is to convey anticipated that item and administrations
would them. In the sports tournaments They additionally need inventive and imaginative
items in sensible costs. Accordingly, The Event Company have duty to grow such inventive
item which can address the issue of clients.
• Suppliers-. Keeping in mind the end goal to create such items and administrations,
organization requires a compelling nature of crude material and semi completed merchandise.
Providers are those individuals who supply crude material and semi completed great to
enterprise (American Marketing Association. 2013). In the sports tournaments need opportune
installments and consistent request from organization. The Event organization have
obligation to keep up a viable and solid association with them by make powerful request and
general or convenient installment. Government-Government is another vital and real partner
for the Event Company. Organization needs to take after all guidelines, control, code of
behaviors, and enactment which have made by government with a specific end goal to work

its business in the nation. In the sports tournaments Event Company has obligation to satisfy
every single lawful necessity and perform reasonable exchange rehearses, reasonable rivalry
in the nation.
Marketing
Undifferentiated showcasing: This is the promoting technique where organizations considers
the entire market as the objective and create one offer for all.
Mass focusing on: This showcasing procedure is where organizations create regular systems
for improving deals. It centers around the regular needs of individuals rather those individual
necessities. The Event Company utilizes mass showcasing for advancing new item variations
or normal limited time methodology too. For instance quick and viable administration
technique is USP of the event organization in this manner to advance a similar mass focusing
on is utilized.
Separated promoting: In the sports tournaments is where organizations isolate the mass
market based on normal needs and necessities and outline distinctive offers and procedures
according to target portion. There are number of classifications for the same: Concentrated
focusing on: This focusing on system centers around little/specialty showcase section which
has high potential available to be purchased. The organizations create exceptional offers for
them.. This methodology is successful In the sports tournaments upgrading market deals
however ineffectual estimation of target may bring about squandering wide measure of cost
and assets for the business. It is the act of fitting items and promoting projects to suit the
tastes of particular people and areas. The vital rule of The Event Company has helped the
organization in adequately investigating the neighborhood needs and creating menu
appropriately
Neighborhood Marketing: Local showcasing includes fitting brands and advancement to the
necessities and needs of nearby client gatherings. This helps the organization in overseeing
deals in the restricted section hence concentrating on viable age of general deals through
centered deals measures (Singh and Armo, 2016). The Event organization have built up a
powerful hierarchical structure. The level structure of the organization has helped the
business in making extensive authoritative delegate in all aspects of the world. Each
individual store of the organization creates remarkable limited time measures according to the
neighborhood needs and requests. In the sports tournaments Event organization has received
assortment of measures to pick and powerful situating system for the organization. These
include:

(Source: Kotler and et. al., 2013)
Item separation: The Event organization has built up a powerful and very much characterized
measures to separate its items and administrations with focused item extend inside the
market. The nature of items and institutionalized worldwide taste through viable innovative
usage has helped the firm in situating its items effectively among purchasers.
Administration separation: The Event organization is the speediest administration natural way
of life on the planet. The mission of the organization is to give relaxation event experience to
the buyers in the quickest conceivable time (Rhea, 2014). The organization has embraced
propels benefit measures and created compelling situating for the organization.
Channel separation: In the sports tournaments Event Company is a worldwide event chain
along these lines channels of item obtainment and dissemination is critical for the
achievement of the business. The organization has kept up viable neighborhood provider
relations to oversee item quality and cost which has brought about building up a viable brand
picture inside the economy.
Individuals separation: The Company has utilized numerous workers for the specialty unit.
Viable preparing and advancement process has helped the workers in building up a positive
and up road mark picture inside the market.
Picture separation: The items scope of the organization has grown inviting and event benefit
picture inside the market. The association in this manner has built up a prestigious and settled
brand picture all inclusive. In the sports tournaments Umbrella brand name of items has
helped the organization in the same.
The situating technique of the business centers around building up a viable brand picture in
shopper minds keeping in mind the end goal to upgrade showcase deals and accomplish
focused edge inside the market. Organizations frequently receive distinctive measures to
build up a focused edge in the market. The above figure speaks to various variables which are
engaged by the organizations to build up an edge. The Event organization has embraced
viable special measures to pick right focused edge/factors, for example, predominance,
reasonableness and so on have helped the organization for the same.
Offer is the full blend of advantages whereupon a brand is situated. The above model aides in
deciding viable measures to set up a successful market position for items inside the market.

The Event Company is a settled specialty unit which has built up a one of a kind brand
picture inside the economy. The deals and circulation of the organization is very much
overseen and characterized (Homburg, Jozić and Kuehnl, 2015). The organization has embraced
In the sports tournaments powerful arrangement of worldwide appropriation through
diversifying methodology. Besides store network is overseen by creating positive relations
with the nearby providers. Cross breed showcasing framework has helped the organization in
achieving authoritative objectives and targets
Notices: This methodology is utilized by the organization to target expansive measure of
individuals in a limited ability to focus time. Very much characterized commercials helps in
conveying alluring showcasing messages to individuals which brings about expanding inner
offers of the organization. For instance 30 seconds notice of The Event Company overall
aides in expanding offers of the organization broadly.
Deals advancement: This methodology is adequately received by The Event organization as it
helps the organization in drawing in buyers through powerful and all around characterized
offers, for example, item rebates, coupons, cash off arrangements and so on. This
methodology helps in creating buy activities by buyers henceforth creating income of the
firm.
Individual offering: This system centers around convincing individuals through deals power
of the organization. This has helped The Event Company in upgrading deals and creating
positive brand picture of the organization through high shopper fulfillment.
Advertising: The Event Company utilize this way to deal with oversee customer relations
through immediate and backhanded mediums, for example, email, mobiles, web-based social
networking and so on..
Specialty units work inside the market with the sole goals of making benefit and high income.
The term benefit and income can't be viably characterized if valuing factor is absent. Cost
might be characterized as an estimation of trade charged by the vender from purchaser in any
business exchange. In the sports tournaments Valuing systems are created and characterized
by the associations to draw in shoppers towards the items and administrations delivered. The
elements, for example, esteem and cost are viably connected with expressed procedure.
While deciding the evaluating technique business nearly thinks about the parts of interest and
cost. Costs are set at the point where request could be created and cost ought to be secured.
Different procedures of estimating embraced by organizations. This strategy for estimating is
customary yet best measure. Specialty units decide the cost of the items by dissecting settled
(cost which don't vacillate with changing level of generation) and variable (cost which is
dictated by the level of creation) of the item. The costs in this manner are determined to the
cost or keeping up least net revenue. The Event organization embraces this procedure for
keeping up value war in the market.
Cost-in addition to evaluating
This evaluating methodology is where the cost of the items is controlled by the makers and
wanted overall revenue is then added to the same with a specific end goal to accomplish
compelling valuing procedure for the item (Vignali, 2001). This system adds a standard markup
to the cost of the item. The Event organization utilizes this valuing idea viably to manage

deals and keeping up reasonable level of rivalry inside the market Make back the initial
investment investigation and target benefit estimating
This is a fleeting evaluating technique received by the specialty units. Equal the initial
investment point is characterized as the point where no benefit no misfortune circumstances
is accomplished. In the sports tournaments Target based valuing is characterized as a
methodology which the specialty units embraced to achieve the coveted rate benefit extend
(Wallace and et.al., 2014). This estimating technique is embraced by The Event Company in
constrained portion with a specific end goal to build up business activities and begin
producing request too Rivalry based evaluating
This technique for valuing is powerful and best to attain focused edge inside the economy.
sets the costs of the items little underneath the aggressive items. This helps the organization
in winning value wars by the business (Wood, Pitta, and Franzak, 2008). Inward and outside
contemplations influencing value choices There are assortments of inward and outside
contemplations which must be adequately considered by business before deciding its valuing
methodologies. In the sports tournaments market and request: Demand of the items benefits
inside the market. New item evaluating techniques: Which valuing methodologies will enable
the new item in creating business sector to request. Item blend valuing methodologies: The
frail and solid performing items to oversee and keep up general productivity of the firm.
Value blend estimating methodologies: Bundle costs procedures and its effect on the business
development and improvement. As indicated by Kotler et al (2013) 'Item position is the way
the item is characterized by purchasers on critical characteristics and is controlled by the
organizations to build up a viable brand picture in the psyche of purchasers. Very much
characterized situating methodology causes an organization to build up an aggressive edge.
Powerful item situating helps the organization in investigating very much characterized
observations and estimation of the items. In addition, it helps in recognizing an arrangement
of conceivable upper hands to fabricate a position. An item situating procedure helps in
creating discernment, impressions and feeling of the buyer for the specific item or
administration.
Logistics and Operation
Security is critical for event. Security assume crucial part in achievement of the sport event
and without security we can't deal with the group and run the event easily.
For security we require around two three security watches for checking the tickets. Greater
security watches are around the p In the sports tournaments hase for the music band
wellbeing and some security monitors around the finish of sitting zone for keep eyes on
swarm. Close circuit cameras are likewise utilized for security reason which are extremely
useful for security.
Ticket cost
In the wake of figuring every one of the costs we need to choose ticket cost as we probably
am aware what number of tickets we need to offer. Set ticket value which influences us to
benefit and additionally in group of onlookers extend.
Advancement

In the wake of doing all diligent work we need to advance the event which is most imperative
for its prosperity. We need to do notice in newspaper, TV, web, school, schools, colleges and
open spots. Methods that used to screen advance Checking is characterized as to monitor
usage process. There are distinctive procedures which can be utilized to screen advance like
announcing, meeting, correspondence, input, realistic introduction and undertaking plan
diagram (Wood, Pitta and Franzak, 2008). In the sports tournaments Announcing is
exceptionally helpful method to screen advance like reserving for scene if a few people are
going setting checking in various area. Subsequent to checking the scene every one of them
make report about their setting points of interest and cost for and the setting accessibility send
report back to administrator so reports will accommodating for director to settle on choices
The following method for checking progress is consistent gathering amid readiness of sport
event. In these gathering everything will talk about for advance like in which part we are
going right pace on right track and on other deliver which part we are falling behind. In one
way or other we have check everything and rebadged if necessary. Realistic introduction
The following method for observing advancement is realistic introduction. In realistic
introduction two things are looked at like time In the sports tournaments and work advance.
This demonstrate a line is drawn from begin which goes ahead with the progression of time
and work, which indicates how we are advancing in event.
Correspondence is next system which is exceptionally useful for observing advancement.
Correspondence should be possible from various perspectives like cell phone, web, meeting,
criticism and so on.
In the event that we are utilizing cell phone for observing advancement we will ring that
individual and asked how much function he has done and how much left and furthermore to
what extent it going end so along these lines we know work advance in minutes.
Task plan diagram
Venture plan graph is given beneath. Graph includes distinctive phases of event
administration.
The significance of checking and assessing each phase of the arranging cycle
For event supervisor observing and assessing each stage is essential. Event director ought to
dependably continue checking and assessing the arranging cycle that is the means by which
event chief comes to know where we are driving and where we are lingering behind. In the
sports tournaments Where we are spending the cash and how much cash we are spending. Is
cash inside the financial plan for that or we are spending more than our financial plan.
For booking of setting is it booked inside our set spending plan or it takes more cash for
booking of scene if with the goal that will going to influence different regions of arranging
cycle. Same thing for booking of melodic groups so we need to continue observing for
ensuring it stay inside the scope of set spending plan (Yeu, Leong, Tong, Hang, Tnag, Bashawir
and Subhan, 2012).
We need to screen and assess security framework is it working, is it in legitimate request if
not we have repair this inside time and continue checking.
The part of event chief when building and driving a group

Event administrator ought to be great pioneer and should know how to make a decent group
and how to function with group and lead them to progress.
Normal for good chief as pioneer are given underneath.
Trough centers around
Objectives and target
Advising how and when to do
Shorter range arranging
Sorted out and structure in working
Director is dictatorial in basic leadership
Limiting
Keeping up
Adjusting
Impersonating
Administrating
Coordinating and controlling
Systems
Consistency
Hazard shirking
Primary concern is that great director is doing the correct things.
Event director as a pioneer ought to be great in correspondence so there is no hole amongst
him and representatives. In the sports tournaments event that director isn't great in
correspondence so there is bunches of perplexity between representatives that will most likely
influence his work advance and quality too.
Event administrator ought to likewise be great in organizing the work. Event supervisor
should make plan for the day with the goal that vital work ought to be done in time thus that
less imperative work ought not take additional time, along these lines both time and cost can
be spare
CONCLUSION
From this entire report it has been analysed in order to organise multipurpose event
and facility event management organisation have to focus on the several strategies and
practices of facilities. In the sports tournaments Event Company is a settled specialty unit
which has built up a one of a kind brand picture inside the economy. The deals and
circulation of the organization is very much overseen and characterized. The organization has
embraced a powerful arrangement of worldwide appropriation through diversifying
methodology. From this report it has been also concluded that Valuing systems are created
and characterized by the associations to draw in shoppers towards the items and

administrations delivered. The elements, for example, esteem and cost are viably connected
with expressed procedure. While deciding the evaluating technique business nearly thinks
about the parts of interest and cost. Costs are set at the point where request could be created
and cost ought to be secured. Different procedures of estimating embraced by organizations.
This strategy for estimating is customary yet best measure.

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