Analysis of the Sport Licensing Deal: NFL, Nike, and Fanatics
VerifiedAdded on 2023/01/19
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Report
AI Summary
This report provides an overview of the licensing agreement between the NFL, Nike, and Fanatics. The deal grants Fanatics the rights to manufacture, market, and sell Nike-branded NFL fan gear for a 10-year period, starting in 2020. The report examines the structure of the licensing agreement, including the roles of the licensors and licensees, the royalty rates, and the scope of the deal. It highlights the importance of licensing in expanding consumer bases and catering to changing consumer behaviors, such as the preference for online shopping. The analysis references the original article from Vox, discussing the implications of the deal for the sports merchandise market, the terms of the agreement, and the strategic rationale behind it, emphasizing the importance of Fanatics' reputation and reliability in securing the deal. The report also mentions that the deal does not include the production and supply of kids’ clothes and jerseys worn by couches and individual football players.
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