This report provides a comprehensive analysis of business communication challenges faced by Sport Love, a London-based sports and leisure center. The report begins with an introduction to business communication and its importance, followed by an assessment of the communication barriers within Sport Love, including physical, language, attitude, and status barriers. It then explores strategies to overcome these barriers, such as adjusting meeting times, providing language training, improving employee motivation, and involving employees in decision-making. The report also examines the influence of culture on communication, emphasizing the need for awareness of cultural differences in a multinational environment. Furthermore, it analyzes the principles and purpose of communication strategies from an HR director's perspective, including completeness, conciseness, consideration, clarity, concreteness, courtesy, and correctness. The report also discusses the characteristics of effective listeners and speakers during meetings, highlighting the importance of active listening, information gathering, conflict reduction, maintaining prestige, and active participation in decision-making. Finally, the report evaluates the strengths and weaknesses in oral and written communication. The report concludes with recommendations for improving communication within Sport Love to enhance organizational integrity, competence, and commercial benefit.