Analysis of Communication Barriers in Sport Love Company Report

This report examines communication barriers within Sport Love, a sports and leisure company, focusing on issues like lack of attention and semantic barriers arising from cultural differences. It provides strategies to overcome these challenges, including accepting diverse cultures, using plain language, and implementing feedback mechanisms. The report also explores how cultural differences impact communication, highlighting varied perceptions and potential misinterpretations of symbols and gestures. The conclusion emphasizes the importance of effective communication for organizational success and growth, suggesting active listening as a key improvement strategy. The report draws on academic sources to support its analysis and recommendations, offering a comprehensive overview of communication challenges and solutions within a diverse workplace context.

BUSINESS COMMUNICATION

 Communication is the heart of every organisation, the lack of which
creates a chaos in the management and results in decrease in efficiency and
profitability.
 Communication means smooth and regular flow of information. In the
current report, different barriers to effective communication will be
discussed in Sport Love, a sport and leisure company based in London.
 The report will also cover the ways through which these barriers can
overcome.
INTRODUCTION

Communicating involves various barriers which makes the communication process a difficult task for
the sender and receiver in Sport Love which has made its communication system poor and
ineffective. The different barriers and challenges are :
 Lack of attention : Lack of attention makes the communication ineffective and the meaning of the
information between the people indulged in the communication is lost. The same happened with the
company Sport Love when management did not conduct the frequent performance feedback
meetings which then led to the disruptions in the operations of the firm.
 Semantic barriers: Semantic barriers are those which are related to signs, symbols, gestures being
misinterpreted by the person for whom it was done. Sport Love company have employees from
across the world with different cultures that makes them interpret the communication in a different
way. This leads to ineffective communication in the company.
Barriers and challenges to communication

 Accepting the different cultures: Communication as per the requirements
of the other person will improve the communication efficiency. Sport Love
have differently cultural people, who have different thinking, different
morals, beliefs which becomes a hindrance in understanding the
information so accepting the cultures of the employees will make feel
better and will be able to communicate freely.
 Plain Language: The management of the Sport Love should use easy to
understand language in its communication wit the staff of the company.
This will make the company effective in its communication process.
Strategies For Overcoming The Barriers To
Communication

 Feedback: The company should insert a feedback system where, every
time communication takes place within the organisation proper feedback
must be there. Sender of the information in Sport Love must the receiver
every time if they understood the meaning of the communication or not, if
not then make them understand gain.
Cont…

 There are different ways through which the culture of people influences
the communication that are given below:
 Differences in culture affects the communication process because the
people involved in the process have different way of thinking, have
different mind sets which makes the process difficult for both sender and
receiver of the information in the Sport Love.
Ways In Which The Culture Influences
The Communication

 Way of perception is different in different cultures. Sometimes employees
in the Sport Love who have different culture perceives things in their own
way which affects the quality of communication and makes the process
inefficient.
 There can be semantic issues when the cultures are different in the
organisation. People of different nation may take the gestures, symbols,
signs in a way which was not the intention of the sender of the information.
This changes the meaning of the communication and makes it ineffective.
Ways In Which The Culture Influences
The Communication

 From the above report, it has been concluded that organisation need
effective communication system to succeed and grow.
 The project report showed the various barriers which restricted the
company to be an effective communicating company.
 There are ways which the can adapt like active listening to improve the
communication system.
CONCLUSION

 Thomas, G. F. and Stephens, K. J., 2015. An introduction to strategic
communication.
 Tran, B., 2016. Communication (intercultural and multicultural) at play for cross
cultural management within multinational corporations (MNCs). In Handbook of
research on impacts of international business and political affairs on the global
economy (pp. 62-92). IGI Global.
REFERENCES