Sport Love: Communication Barriers, Strategies, and Culture Impact

This report examines the communication challenges faced by Sport Love, a London-based sports and leisure company, focusing on inefficient communication within the organization. It identifies key barriers such as language, cultural differences, tone, personal issues, status, difficult terminology, and a lack of active listening. The report proposes strategies to overcome these barriers, including active listening, considering the receiver's needs, and avoiding vague language. It further analyzes how cultural differences influence communication, impacting perception, semantics, and overall communication quality. The conclusion emphasizes the necessity of effective communication for Sport Love's success and references academic sources to support the findings.

BUSINESS COMMUNICATION

 Business communication refers to the continuous flow of information
across the organisation.
 The present report will cover Sport Love, a London based sport a leisure
company facing issues regarding the inefficient communication in the
firm.
 The report will cover barriers and challenges in communication and
strategies to overcome those barriers and how culture influences the
communication within the organisation.
INTRODUCTION

Effective communication ensures the efficiency in the operations of organisation but there are
some barriers in the Sports Love's communication system which is hampering its
operational efficiency and the customers experience is also suffering. The barriers and the
challenges are given below:
 Language barriers
 Cultural barriers
 Tone barriers:
 Personal barriers
 Status barriers
 Difficult terms
 Lack of active listening
1.Barriers and challenges to communication in Sport
Love

 Active listening
 Communicate considering the needs of the receiver
2. Strategies for overcoming the barriers to
communication

 Avoidance of vague and ambiguous terms : The management and the
employees in Sport Love should avoid the use of vague and ambiguous
terms while communicating the information.
 This will help the organisation to share the information more clearly,
depicting easy understanding of the information and will lead to avoiding
the wrong perception which generally the staff makes towards the
management.
 This will help in building an effective communication system in the
organisation.
Cont…

 There are different ways through which the culture of people influences the
communication that are given below:
 Differences in culture affects the communication process because the people
involved in the process have different way of thinking, have different mind
sets which makes the process difficult for both sender and receiver of the
information in the Sport Love.
 Way of perception is different in different cultures. Sometimes employees in
the Sport Love who have different culture perceives things in their own way
which affects the quality of communication and makes the process inefficient.
 There can be semantic issues when the cultures are different in the
organisation. People of different nation may take the gestures, symbols, signs
in a way which was not the intention of the sender of the information. This
changes the meaning of the communication and makes it ineffective.
3. Ways in which the culture influences the
communication

 From the above report, it has been concluded that an effective
communication system is a necessity for the success and growth of Sport
Love.
 Management process is nothing without a proper communication system.
The report showed that cultural differences, lack of active listening by the
management has cost the operational efficiency of the organisation.
 The assignment also showed the different strategies to overcome the
different challenges in the communication system.
CONCLUSION

 Mazzei, A. and Ravazzani, S., 2015. Internal crisis communication strategies to
protect trust relationships: A study of Italian companies. International Journal of
Business Communication. 52(3). pp.319-337.
 Raina, R. and Roebuck, D. B., 2016. Exploring cultural influence on managerial
communication in relationship to job satisfaction, organizational commitment, and
the employees’ propensity to leave in the insurance sector of India. International
Journal of Business Communication.53(1). pp.97-130.
REFERENCES