Business Communication Report for Sport Love: Analysis and Discussion

This report provides a comprehensive analysis of business communication strategies for Sport Love, a London-based sports and leisure center. It begins with an introduction to business communication and its importance, followed by a literature review that explores the principles and purposes of communication strategies, emphasizing clarity, attention, and consistency. The report then delves into the characteristics of effective listeners and speakers during meetings, highlighting the importance of positive posture, active listening, confidence, and self-awareness. The author also reflects on their own communication strengths, such as verbal communication and active listening, and weaknesses, including speaking too fast and non-verbal communication. The analysis and discussion section examines the role of communication in improving efficiency, building relationships, and enhancing customer experience within Sport Love. The report concludes by summarizing key findings and emphasizing the significance of both verbal and non-verbal communication for effective teamwork and customer interaction. The report also highlights the importance of training and development and scheduled meetings to improve communication within the organization.

BUSINESS
COMMUNICATION

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
LITERATURE REVIEW................................................................................................................1
Principles and purposes considered in a communication strategy.........................................1
General characteristics of effective listeners and speakers during meetings.........................2
Own strengths and weaknesses in relation to communication...............................................3
ANALYSIS AND DISCUSSION...................................................................................................3
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................5

INTRODUCTION
Business communication is data sharing between people within and outside company that
is performed for commercial benefit of firm. It can also be determined as relaying of data within
company by its people and also includes constant flow of data. Feedback is an intrinsic part of
business communication (Christensen, 2014). Business communication plays an essential role in
procedure of directing and controlling people in the organisation. This study is based on the
scenario of Sport Love given. It is an independent London sports and leisure centre business.
Report will analyse principles and purposes that HR director need to consider in communication
strategy. It will also explain general characteristics that participants must have to be effective
listeners and speakers during meetings. Own strengths and weaknesses in relation to
communication will also be discussed here.
LITERATURE REVIEW
Principles and purposes considered in a communication strategy
According to Cardon, (2014) the purpose of communication is flow of information in
organisation from top to bottom and vice versa. The correct data compasses right person at
accurate time by exact individual. It is necessary to effective coordinate and communicates by all
staff for team work in organization and achieves goals as well as objectives. The coordination of
all workers and their efforts is the substance of administration that can be attained by effective
communication. The communication helps flow of information, thoughts, opinion, and orders.
There are many principles of communication that Sport Love considered as strategies
such as clarity, attention, consistency, timeless, informality and so on. It is necessary to
exchange information must be clear from sender to receiver.
Principle of Clarity- According to Darmawan and Harahap, (2016) it is necessary to use
clear and plain language as defined by explicitness, short sentences and concrete words. In the
Sport Love, HR director feel that ineffective communication is reason for negative impact on
customer experience. Therefore, HR director make sure that utilise clear language in the
workplace that help to improve efficiency and positive impact on customer experience.
Principle of Attention- As per the view of Pearson, (2017) it is require to have clear
attention on effective communication which helps to improve efficiency as well as positive
1

impact on consumer experience. Therefore, HR director should have clear attention to effective
communication by utilizing this principle of communication.
As per the view of Pearson, (2017) communication is also a strategy which is utilised as a
business tool. The purpose of communication strategy aligns business objectives with marketing
plan that directs on reaching a set of planned outcomes. The corporate communication strategy
used by HR director of Sport Love for improving poor communication and efficiency need to be
effective. This is positive impact on customer experience. The firm’s communication strategies
make standardized mode to interact with staff, administration and other business contacts. The
purpose of communication strategy is to distribute all essential data to employees in efficient
manner. Firm has suppliers who are unaware of changes in policy, future events and other
relevant business information without standardized communication strategies to outside business
contacts.
As explained by Tang, Gallagher and Bie, (2015) company must have considered about
effective communication in between staff by designing appropriate communication strategy at
the workplace. This strategy aids organization to communicate appropriately and meet core
objectives of the Sport Love.
General characteristics of effective listeners and speakers during meetings
According to Rubtsova and et.al., (2015) the characteristic of effective listener is to
maintain a positive posture and avoid distracting as well as keeping attention during meeting that
help to improve efficiency and impact positively on customer experience. Receiving
communication with sympathy needs that listeners seek to avoid projecting their own thoughts
and feelings to speakers. Then, listener adopts the speaker communication without trying to craft
response at the same time. Effective listeners disrupt deliberately and gently instead of routinely
and heady. Good listeners are willing to listen to something even if it is hard to hear
(Characteristics of Effective Listening, 2018). Effective listeners understand that everyone has
various communication styles and adjust their listening to correspond to speaker's
communication style. They create evaluation with humility that correspond to see particular parts
not to entire.
As per view of Darmawan and Harahap, (2016) it is necessary to good verbal
communication that helps to become an effective speaker. Good speaker must have confidence
and passion in relation to effectively communicate speech. Confidence is the parent of all the
2

other attributes that create successful presentation that help to improve efficiency and positively
impact on consumer experience. Effective speaker who eliminate confidence is prospected as
being more accurate, knowledgeable and intelligent. It is needed to know about yourself and
qualities that help to be successful speaker. Self-awareness is also important that aids to good
speakers. All speakers must prepare themselves for individual events regardless of background.
It is necessary to engage audience that aid to destroy element of dissatisfaction. To be effective
speaker, it is needed to increase understanding capacity for engaging with audience. It ensures
that audience are not on phone searching the web as they speak. An effective speaker makes
relation with the audience.
Own strengths and weaknesses in relation to communication
As per my opinion, my major strength is verbal communication with public. I have
researched and become able to identify common ground with my audience. I have good verbal
communication with people which differs from my verbal interaction with family. I add my
personal stories that show my experience in the topic while I am communicating with my family
members. My strength is ability to listen and respond. I enjoy having language with group of
different cultures, because it provides me chance to learn more about their lifestyle, values and
beliefs. I can talk about most subjects very freely. It is easy for me to communicate on any kind
of topic. Therefore, my verbal communication is my strengths while I am working in the
organization with my team members and management.
According my views my weaknesses is talking to fast and speak about points that not be
all important to my speech. I also take care to get really nervous when speaking in front of large
audience. It is more difficult for me to understand the importance of my topic because I am
speaking faster. I have trouble known the right time to add essential information to conversation.
I am too quite which can inhibit me from creating new relationship. Sometimes, I will forget
what I wanted to say when I am speaking in classroom. My weakness is non-verbal
communication. Sometimes, my body language gives different answer than I would have
spoken. My body language must not present different communication then intended with non-
verbal communication. I try to give more eye contact so that there is no misunderstanding of the
communication supposed.
3

ANALYSIS AND DISCUSSION
It can be analysed that communication strategy is creating for specific project or for same
period as organizational strategy. By this strategy, it can captious portion bridging the situational
analysis. There are different elements are involved such as audience segmentation,
communication purposes in the Sport Love (Ferrante and et.al., 2014). Effective communication
is essential to improve behaviour, values, culture and build relationship between staff and
management in the Sport Love.
It can be discussed that for impressive communication help for improving efficiency and
positively impact on customer experience. On the other hand, good speakers must have good
verbal communication, full of confidence, passionate, self-awareness and engaging with
customer. This help to improve communication and efficiency within Sports Love and also
impact positively on customer experience. It is necessary for staff and management have both
effective listeners and speakers that helps to build relationship between them (Cardon, 2014).
With good speaker, staffs improve their verbal communication for interaction easily with each
other. With effective listener, getting the new ideas, opinions and thoughts in the workplace.
Both effective listeners and speakers, improve image and efficiency of staff as well as
management in the Sport Love.
It can be analysed that oral communication is my strength which is help me to build
relationship with customer so I must try to improve this. My weakness is the written
communication. Therefore, will continue practice on written forms and make notes. By this way,
I will give effective presentation during meeting. By verbal communication, I will improve my
relationship with staff in the workplace. Therefore, I will improve my non-verbal
communication, so that I will understand my opinion and ideas to staff regarding work and
project. With both communication, I will work and interact with consumer and increase their
experience in the organization. By verbal communication, I can express my ideas and thoughts
for effective team work and build relation with team members.
Sport Love can be used different ways to improve communication such as training and
development, scheduled meeting and so on. Such as:
4

Training and Development: HR director make sure that provide effective training and
development to improve communication and efficiency that directly impact on customer
experience positively.
Improving the customer experience: HR director must focus on improving customer
experience by improving communication and efficiency of staff in Sports Love. Therefore,
employees are taking the appropriate feedback from customer and increase their experience.
CONCLUSION
This report summarise different purposes and principles of communication strategy for
improving efficiency and positive impact on customer experience in Sports Love. These
strategies aid to improve the execution and effectiveness at workplace. It can be discussed that
passionate, self-awareness and verbal communication aid to be effective speakers. Furthermore,
report has completed that my strength is verbal communication and weakness is non-verbal
communication. It can be concluded that verbal and non-verbal communication are beneficial to
coordinate and interact with each other during working in team in the business.
5

REFERENCES
Books and Journals
Cardon, P. W., 2014. Business Communication: Developing Leaders for a Networked World
(3e). McGraw-Hill.
Christensen, M., 2014. Communication as a strategic tool in change processes. International
journal of business communication. 51(4). pp.359-385.
Darmawan, D. and Harahap, E., 2016. Communication Strategy For Enhancing Quality of
Graduates Nonformal Education Through Computer Based Test (CBT) in West Java
Indonesia.
Ferrante, E. and et.al., 2014. A self-adaptive communication strategy for flocking in stationary
and non-stationary environments. Natural Computing. 13(2). pp.225-245.
Pearson, R., 2017. Business ethics as communication ethics: Public relations practice and the
idea of dialogue. In Public relations theory (pp. 111-131). Routledge.
Rubtsova, M. and et.al., 2015. The social environment and business communication in English:
A small-scale research on front-line staff performance in Russia, Spain and
France. International Review of Management and Marketing. 5(4). pp.253-258.
Tang, L., Gallagher, C. C. and Bie, B., 2015. Corporate social responsibility communication
through corporate websites: A comparison of leading corporations in the United States
and China. International Journal of Business Communication. 52(2). pp.205-227.
Online
Characteristics of Effective Listening. 2018. [Online]. Available through:
<https://teachingcommons.stanford.edu/resources/teaching/student-teacher-
communication/characteristics-effective-listening>.
6