Sport Marketing Report: Analysis of Mitre Sports International Company

This report provides an in-depth analysis of sport marketing, focusing on Mitre Sports International Ltd. The report delves into the application of marketing concepts within the global sports industry, examining branding strategies, promotional techniques, and product design. It explores the marketing mix, the impact of globalization, marketing research methodologies, and ethical considerations within the context of Mitre Sports. The analysis highlights the significance of sports branding in building recognition, increasing market share, and fostering customer loyalty. The report concludes with a comprehensive overview of the key findings, emphasizing the importance of branding and strategic marketing practices for success in the competitive sports market. The report also references relevant books and journals to support its claims.

Introduction to Sport
Marketing

Table of Contents
INTRODUCTION...........................................................................................................................3

INTRODUCTION
Sports marketing is a subdivision of marketing which focus on the promotion of sports
events and also focus to promote sports products.
This report will cover Mitre sports International Ltd. It is English sportswear and equipment
manufacturer. This report will analyse the concept of sports marketing To the different sectors
of the Global industry. It will demonstrate a knowledge of the Marketing mix, Ethics and
marketing researches.
MAIN BODY
Concept of marketing to different sectors of the international sports Industry
Marketing plays important roles for the Mitre sports company because it helps them to
promote their products, and they are showing their name as a emerging brand ion the market (da
Silva and Las Casas., 2017). Their company is selling all the products related to the football
sports. Their products like Footballs and Sports kid are used by professional players who are
representing their countries. This company is using different marketing concepts to increase their
profitability and show their presence in the international sports here are some concepts used by
the Mitre sports international company-
Creating branding
Mitre sports international company have good reputation in the market because they have
been creating their name in the market through their quality products and sponsorship. They
provide sponsorship to many sports players which attract customers to but products of this
company. They are having strong financial resource and company is sponsoring many sports
person who are professional. In result followers of the players buy their product and any cost
which is affecting on the profitability of the company.
Promotion
They are also using social media platform for their product promotion. It is helping them
to expand their business more and show their presence in the both local and international market
(Fullerton, McCullough and Twells., 2018). They used to run campaign on Facebook and
Instagram for the young generation to but their products. Their main targets are people who used
to play football or any other sports.
Product design

It is important for the every company to have unique and quality product to enter the
international sports market. They have to understand the needs of the sports person and demand
of the person to take competitive advantages. Mitre sports is also focused on their product and
they are providing quality products of the Football sports. Their product have choices and quality
which depends on the prices of the product (Spiller, Kim and Hettche., 2017). They have focus
on the one sports event, and they are making every single product related to the Football.
Knowledge of the marketing mix, globalisation, marketing research and ethics
Marketing mix refers to actions and tactics ofa company related to promotion and
marketing of their product. In this mix products, price, place are promotion are considered and
decision of the Mitre sports in relation with their marketing are based on these elements.
Products whihc are provided by Mitre sports are sportswear and equipments ( Hupp, 2019).
Price of the products are high as it provides high quality products. Products of Mitre sports are
available at many places and which are phydical facilities and online shops and websites. Mitre
sports have chosen an extensive strategy for its promotion which are displayed on TV and
through social media.
Globalisation refers to operating and undertaking functions of the organisation out of
the boundries of its native country where organisation have been founded. There are various
forms in whihc company can gloablise its operations like merger, acqisition, alliances, joint
venture. Mitre sports is an international organisation and that is why its products are available
at global level and whihc is possible through managing its operation in other countries. Mitre
sports does not have many alliances but it supplies products to all other countries which make
it gloablised and its manufacturing facilities are also located in many countries.
Marketing Research and Ethics refers to marketing research which means collection of
data and coverting that into information about opportunities in marketing. This is later
followed by waht actions can company take to utilize these opportunities. Ethics in marketing
refers to adoption of practices in marketing research whihc are professional and showcase
general standards of ethical behaviour.

Reflections of importance of sports branding on Mitre sports
Like any other company and its branding sports branding is also important. Sports
branding helps the company to create recognition of the product across the globe (Stan, 2019).
This helps company to achieve its objectives which are increasing customers and expansion of
the company. Another important objective of the company which is to increase its market share
this is only possible through branding.
Branding helps company to increase its reputation which have happened with Mitre sports and
this is why company have managed to survive for 200 years and which have made it the oldest
sports brand in the world.
Branding is also important as this have enabled Mitre sports to get the value in the market and
business world. This gives the company more leverage in the industry. Branding also helps to
generate more customers for the company by means of referrals of existing customers.
Branding improves employee pride and satisfaction, when company is known for good the
employees who are part of the company also feels pride and satisfaction by working for such
company.
Branding helps company to build and increase trust in the market. This is very important allows
company to utilize the opportunities in the most effective manner (Yallop and Mowatt, 2016).
Only through effective utilization of opportunities company will be able to achieve its objectives.
CONCLUSION
As per the report has been cover case study of Mitre sports. This report has been briefly
explain concept of marketing in different sports. It has been analysed Knowledge of
Globalization, marketing mix, ethics and researches. In the end of this report will Discuss
importance of branding in sports.

REFERENCES
Books and journal
da Silva, E. C. and Las Casas, A. L., 2017. Sports marketing plan: an alternative framework for
sports club. International Journal of Marketing Studies. 9(4). pp.15-28.
Fullerton, S., McCullough, T. and Twells, R., 2018. Sports Marketing Field Trips: Student
Expectations, Perceived Benefits, and Proactivity.
Hupp, J. R., 2019. The Importance of Branding. Journal of Oral and Maxillofacial Surgery.
77(8). pp.1525-1526.Stan, S. V., 2019.
Spiller, L., Kim, D. H. and Hettche, M., 2017. Marketing College Sports using a Segmented
Game Plan.
Sports Branding –A Complex Process. Ovidius University Annals, Economic Sciences Series.
19(1). pp.533-539.
Yallop, A. C. and Mowatt, S., 2016. Investigating market research ethics. International Journal
of Market Research. 58(3). p.3.